Butterfly Foundation

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Butterfly FoundationsBody Image Self Esteem

• Presented
• Brenda Cheveralls Sandi Fraser

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The Butterfly Foundation

• Is Australias largest charitable organisation
  that supports Australians who suffer from
  negative Body Image and subsequent Eating
  Disorders through
• - Direct financial relief
• - Online support and Toll-Free Helpline
• - Advocacy and Awareness Campaigns
• - Education Services to Young People,
  Professionals and Parents
• - Community fundraising and events
• - Research

http//www.thebutterflyfoundation.org.au/
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Butterfly Foundations FREE TO BEA Body Esteem
Resource

• A program aiming to build self-esteem and
  positive body image in young people
• Developed by Eating Disorders Association (UK)
  the Dove Self Esteem Fund
• Designed to be delivered by education, community,
  youth and health professionals
• Training workshop once a year in WA

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What will be covered?

• What do we mean by Body Image?
• Research
• Influences
• Strategies
• Resources

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Body Image

• What is it?
• The perception that someone has of their
  physical self and the feelings they experience as
  a result of this perception.
• Body image is how we feel about the way we look.
• Body Esteem relates more specifically to the
  thoughts and feelings a person has about their
  appearance shape and size.

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Positive Body Image

• Characteristics of body image can be both
  positive and negative.
• Positive body image
• Positive self-esteem
• Positive self-confidence
• Good connection to work, school and community
• Involvement in sport, team and community
  activities
• Positive relationships
• Healthy attitude and relationship with food
• RESILIENCE

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Negative Body Image

• Negative body image
• Low self-esteem
• Low self-confidence
• Limited connection to school, work community
• Relationship difficulties
• Limited involvement in sport, team and community
  activities
• Disordered eating
• Mental health concerns e.g. depression, anxiety,
  eating disorders

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Australian study, Mission Australia 2010

• 13 females and 14 males ranked body image as
  their number one personal concern (Nov 2010)
• Males report a high focus on sport, which may
  reflect their high levels of body
  dissatisfaction. This, in turn, has been shown
  to be related to health risk behaviours
  (eg use of food
  supplements, exercise dependence, disordered
  eating)
• More than 70 of teenage girls want to be
  thinner, even those of low weight.

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Research

• Eating disorders have doubled in the last decade
• Disordered eating is emerging as a norm in
  Australian society with 90 of 12-17 year old
  girls and 68 of 12 17 year old boys having
  been on a diet of some type.
• Links to research projects at the Butterfly
  Foundation Website.

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Study- 869 school girls aged 14-16

• One third ( 36) of the girls reported using at
  lease one extreme dieting method in the past
  month ( crash dieting, fasting, slimming tablets,
  diuretics, laxatives or cigarettes)

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• Young women see more images of beautiful women
  in one day than their mothers saw through their
  entire adolescence.

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How big an issue is it?

• National Body Image Advisory Group
• Announced March 2009 by Federal Govt
• To work in partnership with the media, health
  sector, fashion industry and young people.

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Early Intervention

• The Butterfly Foundation says that it is well
  documented that early intervention in young
  people with issues around poor body image,
  disordered eating or Eating Disorders can ensure
  a far shorter recovery time than if intervention
  is later and the behaviours have become more
  entrenched.

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Influences

• Peers friends
• Boyfriends girlfriends
• Family
• Community members (e.g. teachers)
• Media
• Fashion
• Entertainment industry
• Sports stars

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Media and Fashion
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Boyfriends and Girlfriends
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Entertainment Industry
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Media

• Popular culture tools
• GQ and Kate Winslet
• Womens Weekly- Sarah Murdoch
• News readers- No make-up
• SOME small SHIFT IN MEDIA
• May 04, 2012 Vogue Magazine has decided to ban
  underage and skinny models
• Just how thin is too thin and how young is too
  young to be featured on the pages of fashion
  magazines? Vogue editors around the globe have
  pledged to ban skinny and underage models in
  their glossies to shift the industry's approach
  to body image.

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False advertising
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What can Parents do?

• Show an interest in you childs friends and
  activities.
• Talk including about how media manipulate
  images
• Praise them for their qualities, physical ,
  mental, emotional
• Encourage them to be individual, not to be like
  the rest.

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Being a Good Role Model

• Focus on what the body can do and the parts you
  like
• Avoid self berating talk
• Show how you can change something negative into a
  positive self talk out loud so children see how
  it is done.
• Avoid body comparisons
• Avoid commenting on other peoples shape and size

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Talk

• Talk about negative feelings
• Talk about what they see in the media
• According to the body shop there are 3 billion
  women who dont look like supermodels and eight
  who do.
• Let kids know who benefits from making us look
  imperfect.
• - gyms
• - diet industry (books, programs, food
  providers)
• - make-up and perfume products
• - plastic surgeons

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Teach

• Self talk
• Self-esteem supports
• Recognise what makes you/child feel good and use
  these when feeling down eg music to boost your
  mood, walking the dog in the park, reading a
  book, talking to a friend. (video games tend not
  to boost mood rather further depress the mood)
• Individual strengths
• I am (loyal, good fun, helpful, care about the
  environment, have good manners, try my best,
  honest, will try new things, brave)
• Changing negative thoughts to positive thoughts
  Neg to Posi
• Im so stupid, why -
  The test may be hard but I will do my am
  I studying
  best and if I fail, oh well, I did my best.

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Teach children to give and receive compliments

• Is like a gift and supports positive self esteem.
• Comments about who they are and their special
  inner qualities rather than looks
• (comments on looks can often lead to
  misunderstandings, embarrassment and self
  conscious feelings and even compliments being
  refused.)

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RIBBON TABLECompliments to push upGiving
compliments helps you feel good about yourself
toobullying and teasing IS NOT OK
White Gentle Calm Honest Red Energetic Excitable Determined Pink Sweet Kind Bubbly Brown Down to Earth Helpful Strong
Green Outdoorsy Adventurous Hard working Purple Fun Inspiring Loyal Blue Sensitive Caring Balanced Yellow Sunny Bright Enthusiastic
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Websites

• www.thebutterflyfoundation.org.au
• www.realitycheck,net.au
• www.healthinsite.gov.au
• www.cyh.com
• www.betterhealth.vic.gov.au
• http//au.reachout.com.au
• www.campaignforrealbeauty.com.au

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