PRODUCTS FOR SPONSORSHIP

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PRODUCTS FOR SPONSORSHIP

• UNIT FOR SPONSORSHIP
• Definition of a cost centre
• SPONSORSHIP OPTIONS
• Whole or part
• SPONSORSHIP COSTS
• Annual Budget

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PRODUCTS FOR SPONSORSHIP contd. CALCULATION OF EDUCATION COSTS PER CHILD IN A RECOGNIZED/AFFILIATED SCHOOL
1. Staff Costs 14,970,000
2. Activity Expenses 1,300,000
3. Managerial Expenses 1,74,000
4. Administrative /Overhead Expenses 1,002,000
Total Cost for Educating a 1000 children 1,002,000
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CALCULATION OF PER CHILD COST IN A RECOGNIZED/AFFILIATED SCHOOL contd
Less parents contribution _at_Rs.300pm 3,600,000
Net cost of Educating a 1000 children 15,412,000
Net cost of educating a child 15,412
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PREPAREDNESS FOR SPONSROSHIP MANAGEMENT

• MIS SYSTEM
• ACCOUNTING SYSTEM

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SPONSORSHIP COMMUNICATION

• Appeal communication-publications, website
• Case History/Project Profile
• A document which contains personal information
  of the child/detailed information of a project.
• Essential Components of a Case History
• Photograph of child
• Personal details of child mentioned accurately
• Accurate details of childs family
• Personalized information of the childs interest,
  hobbies, ambition, etc

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SPONSORSHIP COMMUNICATION contd..

• Essential Components of a Project Profile
• Background information of the community
• Composition of the community
• Need Assessment
• Details of previous interventions and results
• Statistics
• Photographs
• Current Need

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SPONSORSHIP COMMUNICATION contd..

• Acknowledgement and Receipt
• Thanks letters/thanks card
• Money Receipt
• Thanks letter for donation in kind along with
  list of items

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SPONSORSHIP COMMUNICATION contd..
Dear, Warm Greetings from Deepalaya and welcome
to the Sponsorship Family! Thank you for your
decision to become a sponsor parent at . Child
sponsorship is a meaningful relationship between
you and a needy child which provides a better
future for your sponsored child, the childs
family Community. Please find the details of
Neha your sponsored child in the case study
format attached along with. The Sponsorship code
no. assigned to you is SC4203. Kindly quote the
same in all your correspondence with us. As a
sponsor, you shall receive two communications
about the child. Academic progress report
(May/June) and a Term Letter cum Activity card in
the month of December/January. Besides these, we
shall send you Deepalaya Annual Report and
quarterly newsletter by post or electronically.
You are also welcome to write to or meet your
sponsored child which will be facilitated by
Deepalaya. Deepalaya has been working with the
socially economically marginalized sections of
the community for past 31 years. The residents
are basically migrants from different parts of
the country. In case they are not able to settle
down well they usually return to their village
and the child drops out of school We shall keep
you informed and seek your approval to replace
the child. Our official receipt No.______
dated_____ for Rs.______ is enclosed
alongwith. Thanking you,
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SPONSORSHIP COMMUNICATION contd..
Money Receipt
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CASE STUDY FORMAT
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Regular Communication Forms

• Term Letter
• Progress Report
• Project Report
• Gift Acknowledgement

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SPONSORSHIP COMMUNICATION contd..

• Renewal/Reminder Communication
• Promptness
• Mentioning the impact created till date
• Other Communications
• Sponsor birthday greetings
• Festival greetings
• Invitation to celebration
• Quarterly Newsletter and Annual Report

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MARKETING SPONSORSHIP

• Sponsorship Packages (Types of Sponsorships)
• Identifying the Right Agency to Support
• Agency, Trust
• Corporates
• Educational Institutions
• Individual Donors
• Tools for Marketing
• Website
• Publication
• Stalls
• Presentation
• Word of Mouth

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RELATIONSHIP BUILDING

• How to keep the sponsor involved/engaged
• Promptness of communication
• Personalized Communication
• Regularity of Feedback
• Innovative feedback

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RELATIONSHIP BUILDING contd..

• Field Level Monitoring
• Attendance Monitoring
• Alert Lists
• Monthly Reports
• Periodic Reviews
• Quarterly Reviews

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