Chapter 9 Sociocultural Impacts of Tourism

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• ????
• ???
• ?????????

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Unit Two Tourist Itineraries

• Travel in Shanxi
• ????????

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• Part A Know-how for Tour Guides????
• 1. Drafting an Itinerary????
• 2. Differences in the Itinerary????
• 3. Changing the Itinerary????
• Part B Listening Comprehension??????
• Mount Wutai???

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????

• Part C Tourist Itineraries????
• A Four-day Cultural Tour of Shanxi?????????
• Part D Situational Dialogue????
• Pingyao Ancient City????

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????

• Part E Introduction to Tourist Sites????
• The Qiaos Compound????
• Part F Tourism Culture????
• Chinese Dragon Culture?????
• Part G Translation????
• Tourist Sites in Shanxi??????

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Part A Know-how for Tour Guides
????
New words

• highlight v.????
• itinerary n.??
• deluxe adj.???,???
• descriptive adj.??????
• sightseeing n.??
• mutual adj.???, ???

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• confirm v.????
• consult v.????
• adhere v.??
• adjustment n.??,??
• evaluate v.??,??
• feasible adj.?????
• acquire v.????

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• Proper Nouns
• Taiyuan International Travel Service???????
• Yungang Grottoes????
• standard group???
• deluxe group???
• travel route????
• tourist destination?????
• check in????
• local travel service???

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1. Drafting an Itinerary
????

• Mr. Lin Feng, a guide from Taiyuan International
  Travel Service, is busy with writing an
  itinerary. Before he sends it by fax to the
  manager of China Beijing International Travel
  Service he discusses it with his deputy manager,
  who advises him to take into account the
  following points

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1. Listen heard, and fill in the words or
phrases you have heard.

• (1) An itinerary consists of the tour title, tour
  code, day-to-day events, cities, duration and
  __________________________
• _____________.
• (2) The tour title is an important part of an
  itinerary, which usually highlights
  ________________________, e.g. Three-Day Tour to
  the Yungang Grottoes.

a descriptive account of the tourist activities
the length and location of the tour
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• (3) Information about the service standard, the
  group standard (standard group/ deluxe group),
  _______________________ and the number of
  tourists, etc is an important part of an
  itinerary.
• (4) Day-to-day activities provide information
  about the cities, tourist sites, hotels and
  _________________________.
• (5) The descriptive account depicts
  __________________________ using vivid language
  so as to motivate tourists to the resort.

the travel expenses
modes of transportation
the travel route and destinations
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2. Listen again and answer the following
questions.
????

• 1. What is the specific information about
  day-to-day activities in an itinerary?
• For day-to-day activities specific information
  should include the cities, hotels and modes of
  transportation.

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• 2. Why is the standard of service important for
  drafting an itinerary?
• An itinerary should include information about the
  standard of travel service, tour grade (standard
  group/ deluxe group), travel expenses, etc. for
  fear that tourists might dispute the service
  standard on the trip.

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2. Differences in the Itinerary
????

• The Browns travel by air to Taiyuan, the capital
  city of Shanxi from Beijing. Lin Feng picks them
  up at the airport and helps them check in Taiyuan
  Crown Hotel. Afterwards he checks the details of
  the tourist itinerary with the national guide and
  finds some differences in the itinerary.

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1. Listen carefully, and match the information in
column A with that in column B(There are two
extra items in column B).
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Suggestions
????

• (1) Lin Feng should consult with his manager if
  he finds that the tourist itinerary or travel
  schedule is different from that presented by the
  tour leader or national guide. Both parties
  should have discussions and make a possible
  resolution to their mutual satisfaction.

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• (2) He should confirm the local travel
  arrangements with the tour leader or the national
  guide before tourists start their sightseeing.

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2. Listen again and answer the following
questions.
????

• 1. How do you handle the case when you find the
  differences in the itinerary?
• I should consult with my manager if the itinerary
  or travel schedule I have is different from that
  presented by the tour leader or national guide.
  Both parties should have discussions and make a
  possible resolution to their mutual satisfaction.
  

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• 2. Do you think you need to discuss and settle
  the differences with the national guide?
• Yes, I should discuss with the national guide to
  settle the differences before tourists start
  their sightseeing.

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Additional Tips for Tour Guides
????

• Changes in the Itinerary
• A guide should respond to tourists if they want
  to change the travel schedule or itinerary.
• Usually a guide should adhere to travel schedule
  or the itinerary as specified in the contract. He
  should not change the travel schedule or
  itinerary at his will.

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• A guide may make some reasonable adjustments,
  based on the travel schedule or the daily route
  subject to the approval of both the local travel
  service and the sponsor travel service. He should
  also inform tourists of the change and try to get
  their support.
• A guide should evaluate their suggestions if
  tourists want to change the itinerary. Provided
  that their proposal is feasible, he may make the
  appropriate adjustments after he acquires the
  approval from the local travel service and the
  tour leader or the national guide.

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Exercise Decide whether the statements are true
or false
????

• If it is true, put T in the space provided and
  F if it is false.
• 1. ________ A local guide should consult with the
  tour leader to confirm the itinerary if there are
  some difference in the travel schedule.

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• 2. ________ A local guide has the right to make
  some reasonable adjustment of the itinerary
  according to the travel schedule or the daily
  route.

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• 3. ________ A local guide can take tourists to go
  sightseeing according to the travel schedule
  without consulting with the national guide about
  the local travel arrangements.

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• 4. ________ A local guide should change the
  itinerary if tourists want to because he should
  put the customers first.

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Part B Listening Comprehension
????
Mount Wutai
New words

• embrace v.??????
• pilgrim n.?????
• incalculable adj.?????
• intersperse vt.????
• numerous adj.???, ???
• religious adj.??????

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• sculpture n.?????
• mural n.????
• calligraphy n.??
• pagoda n.??
• altitude n.(????)??
• summit n.??????
• crisscross adj.?????
• crystalline adj.???

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• Proper Nouns
• Mount Wutai???
• Manjusri Bodhisattva????
• Tang Dynasty?? (618907)
• Roof of Northern China ????

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The tourist map of Mount Wutai
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Buddhist Mountain, where Manjusri Bodhisattva
performs the Buddhist rites. The giant white
tower of Taiyuan Temple is the symbol of Mount
Wutai.
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The Wen shu Temple of Mount Wu tai, where
Manjusri Bodhisattva is pilgrimage.
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The statue of Manjusri Bodhisattva In Shuxiang
Temple
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The Luo Hou Temple of Mount Wutai
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Dai luoding of Mount Wutai
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1. Listen carefully, and fill in the blanks with
the words or phrases youve just heard

• The Browns are traveling to Mount Wutai by
  coach. On the way Mr. Lin Feng introduces the
  highlights of the holy Buddhist mountain.

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Mount Wutai
Mount Wutai is one of the
(1)_________holy Buddhist Mountains, where
Manjusri Bodhisattva performs the Buddhist rites.
It covers an area of (2)______________ square
kilometers, and its five main peaks, positioned
east, south, west, north, and in the middle,
embrace one another with broad and plain
(3)_______________rather than forests on their
tops. That is why it bears the name Wutaishan
(Mountain of Five Terraces). 360 temples were
built here dating back to the Tang Dynasty but
now only (4)___________of them exist. Over the
years, incalculable numbers of pilgrims and
visitors have come here.
four
2837
terraces
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Since many temples are interspersed in
the mountain, numerous art (5)___________were
cared for and have been preserved as sculptures,
murals, calligraphy, as well as architecture.
Pagodas built in the style of those in ancient
(6)__________added new types to traditional ones.
With the average altitude over 1,000 meters, the
summit of the (7)___________ peak which is famed
as being the Roof of Northern China, reaches
3,058 meters. Besides the religious aspect, the
beauty of rising and falling ridges of mountains,
(8)_____________rocks, crisscrossed gullies,
crystalline waters and towering green forests
also gives Mount Wutai its reputation as a
colorful and notable tourist resort.
works
India
northern
exotic
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2. Listen again, and answer the following
questions.
????

• 1. Why is Mt. Wutai regarded as one of the four
  holy Buddhist Mountains in China?
• Mt. Wutai is regarded as one of the four holy
  Buddhist Mountains, because it is the Buddhist
  rite for Manjusri Bodhisattva.

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• 2. How did Mt. Wutai get its name?
• Its five main peaks are positioned east, south,
  west, north, and in the middle, and embrace one
  another with broad and plain terraces rather than
  forests on their tops.

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• 3. How many temples were there on Mt. Wutai in
  history? What is the style?
• 360 temples were built here dating back to the
  Tang Dynasty but now only 47 of them exist.
  Pagodas built in the style of those in ancient
  India added new types to traditional ones.

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• 4. Which peak is reputed as the Roof of Northern
  China? What is the height?
• The northern peak is famed as the Roof of
  Northern China, and reaches 3,058 meters.

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• 5. What are the forms of art works and landscape
  of Mt. Wutai?
• Art works were cared for and have been preserved
  as sculptures, murals, calligraphy, as well as
  architecture, and the beauty of rising and
  falling ridges of mountains, exotic rocks,
  crisscrossed gullies, crystalline waters and
  towering green forests also gives Mt. Wutai its
  reputation as a colorful and notable tourist
  resort.

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Part C Tourist Itinerary

????
A Four-day Cultural Tour of Shanxi ?????????
New words

• quotation n.??
• departure n. ??, ??
• exquisite adj.??????
• merchant adj.??????
• potential adj.???, ???
• duration n.????????

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Proper Nouns

• Pingyao Ancient City????
• package tour????
• Merchant Culture of Shanxi????
• Xiantong Temple???
• Xuankong Temple (the Suspended Temple)???
• Zhengguo Temple???
• Double Forest Temple???
• Qiaos Compound????
• Jinan??
• Shandong Province???
• BLD (breakfastlunchdinner) ????????
• BL (breakfastlunch) ?????
• LD (lunchdinner) ?????

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• Tips for the Tourist Itinerary
• Readers of the itineraries are tourists or
  potential tourists. A good itinerary encourages
  potential tourists to make quick choices.
• An itinerary consists of items such as tour
  title, tour code, day-to-day activities, cities,
  duration, price and a descriptive account of the
  tour.

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• The simplicity and visual impact of an itinerary
  are important. When you design an itinerary, you
  need to provide the necessary details using the
  concise words.

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Part D Situational Dialogues
Pingyao Ancient City
New words

• survive v.????
• battlement n.??????
• profound adj.???,?????
• significance n.?????
• philosophy n.??,????
• offspring n. ??,??
• tortoise n.?????
• longevity n.??

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• Proper Nouns
• Western Zhou Dynasty ??(1046B.C771B.C)
• Confucius ??

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One of the most outstanding ancient cities
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The ancient Pingyao citys tourist sites
distribution
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• Construction between 11th century BC and 771 BC
• Defence in the Ming Dynasty
• A strong city wall
• Length 6 kilometers
• Height 12 meters
• Width 3 6 meters

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•  ??????6157.7?,??????,????,??10?(?????),???3?6?,??
  9?12????????????,???????     

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• On the top of the wall,
• there are 72 watchtowers and 3,000 external
• battlements.

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• 72 watchtowers 72 people of great wisdom
• 3,000 battlements 3,000 students of Confucius

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City wall
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City wall
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City wall
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Getting into the ancient city
Ming and Qing street
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Ming and Qing Street
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• Ming and Qing Street

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Temp of the City God
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The Temple of City God is made up of
three temples

• Temple of the City God
• Zaojun Temple
• Caishen Temple

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Rishengchang
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Rishengchang
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???

• ????????????,???????????????????(?????)??,????????
  ??????????,????????????????????????????????

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????????????????????????(??571?)?????????10???????
?????????2000??,????????????????????????
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????

• Useful Expressions for a dialogue
• 1)?????????????????,?????
• This is the famous Ming and Qing Street. Come
  with me. I wont be wrong.
• 2)??????????,??????????
• One of the fun things about coming here is
  treasure hunting. You get something cheaply.

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• 3)????????????????
• Didnt you buy a super expensive pen holder for
  me last time?
• 4)??????,?????????
• We got so excited for nothing. It turned out to
  be a fake antique.

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????
Pingyao Ancient City

• The tourists are standing in front of the city
  wall of Pingyao Ancient City. The Browns are
  amazed at the 72 watchtowers on the city wall.
  Before they enter the city they take photos. Mr.
  Lin Feng begins to introduce the tourist site.

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1. Listen to the dialogue, and decide whether the
statements are true or false. If it is true, put
T in the space provided and F if it is false.

• 1. ______ The Pingyao Ancient City was built as
  early as in the Western Zhou Dynasty expanded
  in the Ming Dynasty for comericial purpose.

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????

• 2. ______ The city wall of Pingyao Ancient City
  is 46 kilometers. It is about 10 meters high and
  3 to 6 meters wide on top.
• 3. ______ It is said that the 72 watchtowers
  represent 72 people of great wisdom the 3,000
  battlements represent the 3,000 students of
  Confucius.

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• 4. ______ The layout of the ancient city looks
  like a giant dragon because Chinese are the
  offspring of the dragon..
• 5. ______ People in Pingyao wish the ancient city
  would be safe and secure for thousands of years
  just like the kylin.

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????

• 2. Divide the class into groups, and do the
  dialogue. Pay attention to your body language.

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Part E Introduction to Tourist Sites
????
The Qiaos Compound
New words

• decline v.????
• seize v.??,?
• tranquil adj.???
• resist v.?????
• temptation n.?????

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• merit n.??, ??
• parapet n.??
• baluster n.??
• kylin n.??
• mascot n.???
• portray v.????

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• Proper Nouns
• Qiao Zhiyong???
• Empress Dowager Cixi????
• Eight Powers Allied Army????
• Nver (daughter) wall ???

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The Qiaos Compound
Locates some 20 kilometers north of Pingyao
Ancient City
?6 main counryard ?20 minor counryard ?313 rooms
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The country yards
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Peoples living site
The carriage
The stone mill
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???
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The screen wall
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The fantastic emboss and battlements
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The mascot ---kylin
The tortoise stands for longevity
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The famous businessman of Shanxi---Qiao zhiyong
The Merchant Culture of Shanxi exerted a great
influence on Chinese modern history
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The Qiaos Compound
????

• Make a simulated introduction of the Qiaos
  Compound. Keep in your mind the following places
  of interest, events and their features when you
  make your introduction.
• 1. The background of the Qiaos Compound is
  essential part of the introduction. The legendary
  story of the family has been told for hundreds of
  years.

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• 2. The layout of the compound itself shows the
  glory of the Qiaos family. Your introduction of
  its layout will help tourists appreciate the
  architectural feature of the Qiaos Compound.
• 3. The compound wall is unique and has profound
  cultural significance. Why did the owner of the
  compound build such a high and solid compound?
  Thats an interesting question for your answer.

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• 4. The second yard and the third yard are only
  some courts in the Qiaos Compound, but the art
  of the wood sculpture on the buildings here is
  best demonstrated.

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Part F Tourism Culture????
????
Chinese Dragon Culture
In Chinese culture, dragon symbolizes Chinese
people. Chinese people consider themselves, with
a certain amount of pride ,descendants from the
dragon (????).
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The dragon totems(??)
Antler??
?
?
Serpent neck
?
Eagle claw
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The dragon pillar and emboss
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People usually put dragon on the chinawares for
beautification and auspices.
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Kang xi emperor
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The dragon gowns
The dragon stands for royal power(??),
supermacy(????)and richness(??).
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The dragon dance
Dragon plays an important role, and people play
dragon dance during Spring Festival, Lantern
Festival and Dragon Boat Festival
History start in the Song Dynasty(960AD1279A
D) Reason ask for rain during drought years
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????

• Choose the best answer to complete the
  following statements.
• 1. Dragon is regarded by Chinese as a (an)
• A. auspicious figure.
• B. evil figure.
• C. totem.
• D. symbol of Chinese nation.

D
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• 2. According to ancient texts the dragon has
  features of some animals except for
• A. head of a camel.
• B. ears of a buffalo.
• C. paws of a cat.
• D. antlers of a deer.

C
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• 3. Which of the following statements is true
  according to the text?
• A. Dragon is invented.
• B. Dragon is a dinosaur.
• C. Dragons are all the same.
• D. Dragon is a serpent.

A
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• 4. Why do the Chinese have the dragon dance on
  the festive occasions?
• A. They want to please dinosaur.
• B. They want to please dragon.
• C. They want to have entertainments.
• D. They want to have a harvest.

C
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Part G Translation for Tourist Sites
????

• Translation
• 1. The Qiaos compound (????)occupies an area of
  some 8,724 square meters and consists of 6 main
  courtyards (??) which house 20 minor ones.
• ??????8,724???,?????,??20????

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• 2. The sculptures of Yungang Grottos
  absorbed(??)the Indian Buddhist art and developed
  traditional Chinese sculpture art (????).
• ???????????????,????????????

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????

• 3. Of all the Temples of City God (???) in China
  the one in Pingyao is unique (????) because it is
  made up of three different temples.
• ????????,?????????,???????????

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• 4. ????????????(famous Buddhist
  Mountain),????(Manjusri Bodhisattva)????
• Mt. Wutai is one of the four famous Buddhist
  Mountains in China, where Manjusri Bodhisattva
  performed the Buddhist rites.

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????

• 5. ????(Yungang Grottos)????????(cave
  clusters),?????(Datong City)???15???
• Yungang Grottos, one of the four three major cave
  clusters in China, is located about 15 kilometers
  west of Datong City.

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• 6. ?????????(watchtower)72?,??(battlement)3,000?,?
  ????????72,??3,000?
• According to the legend the 72 watchtowers of the
  city wall of Pingyao represent 72 people of great
  wisdom the 3,000 battlements represent the 3,000
  disciples of Confucius.

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• The end

Thank You!
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