Title: Leadership and commitment
1Leadership and commitment
2THE TOTAL QUALITY MANAGEMENT APPROACH
- What is quality management? Quality is too
important to leave to the so called quality
professionals it cannot be achieved on a
company or organization-wide basis if it is left
to the so-called experts - The organization that believes that the
traditional quality control techniques and the
way they have always been used will resolve their
quality problems may be misguided. - Employing more inspectors, tightening up
standards, developing correction, repair and
rework teams do not improve quality. - Traditionally, quality has been regarded as the
responsibility of a quality (assurance or
control) department, and still it has not yet
been recognized in some organizations that many
quality problems originate in the commercial,
engineering, service or administrative areas. - It requires a comprehensive approach that must
?rst be recognized and then implemented
3THE TOTAL QUALITY MANAGEMENT APPROACH
- TQM is a comprehensive approach to improving
competitiveness, effectiveness and ?exibility
through planning, organizing and understanding
each activity, and involving each individual at
each level. It is useful in all types of
organization. - The impact of TQM on an organization is ?rst TQM
ensures that management adopts a strategic
overview of quality and focuses on prevention,
not detection, of problems. but it is easy to
underestimate the effort that is required to
change attitudes and approaches. Many people will
need to undergo a complete change of mindset to
unscramble their intuition - It often requires a mindset change to break down
existing barriers. Managements that doubt the
applicability of TQM should ask questions about
the operations costs, errors, wastes, standards,
systems, training and job instructions. - Wrong the detection/ inspection mode to solve
quality problems We have a quality problem, we
had better double check every single item
whether it is in electronics, plastics, heavy
engineering or aerospace - quality or process performance improvement teamsA
better mindset may be achieved by looking at the
sort of barriers that exist in key areas. Staff
may need to be trained and shown how to
reallocate their time and energy to studying
their processes in teams, searching for causes of
problems and correcting the causes, not the
symptoms, once and for all.
4THE TOTAL QUALITY MANAGEMENT APPROACH
- Small size firms (slim) asking the following
questions - Is any attempt made to assess the costs arising
from errors, defects, waste, customer complaints,
lost sales, etc.? If so, are these costs minimal
or insigni?cant? - Is the standard of management adequate and are
attempts being made to ensure that quality is
given proper consideration at the design stage? - Are the organizations quality management systems
documentation, processes, operations, etc. in
good order? - Have people been trained in how to prevent errors
and problems? Do they anticipate and correct
potential causes of problems, or do they ?nd and
reject? - Â
- 32 The foundations of TQM
- Are subcontract suppliers being selected on the
basis of the quality of their people and services
as well as price? - Do job instructions contain the necessary quality
elements, are they kept up to date and are
employers doing their work in accordance with
them? - What is being done to motivate and train
employees to do work right ?rst time? - How many errors and defects, and how much wastage
occurred last year? Is this more or less than the
previous year
5Commitment and policy
- To be successful in promoting business
effectiveness and ef?ciency, TQM must be truly
organization-wide, it must include the supply
chain and it must start at the top with the chief
executive or equivalent (all demonstrate that
they are serious about quality) - TQM starts at the top, where serious obsession
and commitment to quality and leadership must be
demonstrated. Middle management also has a key
role to play in communicating the message.(TQM
spread effectively throughout the organization.) - Every chief executive must accept the
responsibility for commitment to a quality policy
that deals with the organization for quality, the
customer needs, the ability of the organization,
supplied materials and services, education and
training, and review of the management systems
for never-ending improvement. - Senior management commitment should be an
obsession, not lip service - One of the major challenges in project work,
including consultancy, is the need to in?uence
the values and behaviours of the entire delivery
team
6Commitment and policy
- The quality policy
- A sound quality policy, together with the
organization and facilities to put it into
effect, is a fundamental requirement, if an
organization is to fully implement TQM - Management should be dedicated to the regular
improvement of quality, not simply a one-step
improvement to an acceptable plateau. These ideas
can be set out in a quality policy that requires
top management to - Identify the end customers needs (including
perception). - Assess the ability of the organization to meet
these needs economically. - Ensure that any bought-in materials meet the
required standards of performance and ef?ciency. - Ensure that subcontractors or suppliers share
your values and process goals. - Concentrate on the prevention rather than
detection philosophy. - Educate and train for quality improvement and
ensure that your subcontractors do so as well. - Measure customer satisfaction at all levels, the
end customer as well as customer satisfaction
between the links of the supply chain. - Review the quality management systems to maintain
progress.
7Quality policy example 1 (a process industry
company supplying the automotive sector
- The company will concentrate on its customers and
suppliers, both external and internal. - The performance of our competitors will be
communicated to all relevant units. - Important suppliers and partners will be closely
involved in our quality policy this relates to
both external and internal suppliers of goods,
resources and services. - Quality management systems will be designed,
implemented, audited and reviewed to drive
continuous improvement they will be integrated
into other management systems. - Quality improvement is primarily the
responsibility of management and will be tackled
and followed up in a systematic and planned
manner this applies to every part of our
organization. - In order to involve everyone in the organization
of quality improvement, management will enable
all employees to participate in the preparation,
implementation and evaluation of improvement
activities. - Quality improvement will be a continuous process
and widespread attention will be given to
education, training and skills development
activities, which will be assessed with regard to
their contribution to the quality policy. - Publicity will be given to the quality policy in
every part of the organization so that everyone
may understand it all available methods and
media will be used for its internal and external
promotion and communication. - Reporting on the progress of the implementation
of the policy will
8Creating or changing the culture
- Culture in any business may be de?ned then as
how business is conducted and how employees
behave and are treated - The culture within an organization is formed by a
number of components - Behaviors based on people interactions.
- Norms resulting from working groups.
- Dominant values adopted by the organization.
- Rules of the game for getting on.
- The climate in the organization.
9Figure 3.1Quality policy example 2
10Creating or changing the culture
- The effectiveness of an organization depends on
the extent to which people perform their roles
and move towards the common goals and objectives. - The guiding philosophy drives the organization
and is shaped by the leaders through their
thoughts and actions - The core values and beliefs represent the
organizations basic principles about what is
important in business, its conduct, its social
responsibility and its response to changes in the
environment. - TQM is concerned with moving the focus of control
from the outside to the inside of individuals, so
that everyone is accountable for his/her own
performance. - Figure 3.2
- Vision framework
- for an organization
11Creating or changing the culture
- The mission will translate the abstractness of
philosophy into tangible goals that will move the
organization forward and make it perform to its
optimum - Two examples of how leaders of organizations
one in the private sector and one in the public
sector develop their vision, mission and values
and are role models of a culture of total quality
excellence are given in Figure 3.3. - Public Sector
- Â
- The purpose and direction of the organisation
the Mission is developed by a Task Team.
Senior, middle and junior managers review and
update the Mission, Vision and Values annually to
ensure it supports Policy and Strategy. - Â
- Leaders invite input from stakeholders via the
Employee Involvement initiative, Monthly Update
Meetings and Customer Service Seminars. The
Values have been placed on help-cards for every
employee and are continually - re-emphasized at Monthly Update Meetings.
- Â
- Leaders act as role models and have a list of
Role Model Standards to follow, which they are
measured against in their Performance Management
System. All managers include TQM objectives in
their Performance Agreements and Personal
Development Plan, which are reviewed through
12Creating or changing the culture
- Private Sector
- Â
- To enable the company to set direction and
achieve its Vision, the senior management team
address priorities for improvement. These are
driven by a business improvement process, which
consists of articulate a Vision, determine the
actions to realize the Vision, define measures
and set targets, then implement a rigorous review
mechanism. - Â
- Each member of the team takes responsibility for
one of the Excellence Model criteria. They
develop improvement plans and personally ensure
that these are properly resourced and
implemented, and that progress is monitored. - Improvements identified at local level are
prioritized and resourced by local management
against the organisations annual business plan
13Control
- The effectiveness of an organization and its
people depends on the extent to which each person
and function/department perform their role and
move towards the common goals and objectives. - Control is the process by which information or
feedback is provided so as to keep all functions
on track. It is the sum total of the activities
that increase the probability of the planned
results being achieved. - Control mechanisms fall into three categories,
depending upon their position in the managerial
process (see Table 3.1). Three stages of control
mechanisms
Before the fact Operational After the fact
Strategic plan Observation Annual reports
Action plans Inspection and correction Variance reports
Budgets Progress review Audits
Job descriptions Staff meetings Surveys
Individual performance objectives Internal information and data systems Performance review
Training and development Training programmes Evaluation of training
14Control
- Attempting to control performance through
systems, procedures or techniques external to the
individual is not an effective approach, since it
relies on controlling others individuals
should be responsible for their own actions - An externally based control system can result in
a high degree of concentrated effort in a speci?c
area if the system is overly structured, but it
can also cause negative consequences to surface - Since all rewards are based on external measures,
which are imposed, the team members often focus
all their effort on the measure itself, e.g. to
have it set lower (or higher) than possible, to
manipulate the information which serves to
monitor it, or to dismiss it as someone elses
goal not theirs. In the budgeting process, for
example, distorted ?gures are often submitted by
those who have learned that their honest
projections will be automatically altered
anyway. - When the rewards are dependent on only one or two
limited targets, all efforts are directed at
those, even at the expense of others. If
short-term pro?tability is the sole criterion for
bonus distribution or promotion, it is likely
that investment for longer-term growth areas will
be substantially reduced. Similarly, strong
emphasis and reward for output or production may
result in lowered quality. - The fear of not being rewarded, or even being
criticized, for performance that is less than
desirable may cause some to withhold information
that is unfavourable but nevertheless should be
?owing into the system. - When reward and punishment are used to motivate
performance, the degree of risk-taking may lessen
and be replaced by a more cautious and
conservative approach. In essence, the fear of
failure replaces the desire to achieve.
15Control
- The following problem situations have been
observed by the author and his colleagues within
companies that have taken part in research and
consultancy - The goals imposed are seen or known to be
unrealistic. If the goals perceived by the
subordinate are in fact accomplished, then the
subordinate has proved himself wrong. This
clearly has a negative effect on the effort
expended, since few people are motivated to prove
themselves wrong! - Where individuals are stimulated to commit
themselves to a goal and where their personal
pride and self-esteem are at stake, then the
level of motivation is at a peak. For most people
the toughest critic and the hardest taskmaster
they confront is not their immediate boss but
themselves. - Directors and managers are often afraid of
allowing subordinates to set the goals for fear
of them being set too low, or loss of control
over subordinate behaviour. It is also true that
many do not wish to set their own targets, but
prefer to be told what is to be accomplished. - Where external project managers are recruited to
run projects and a reward is negotiated on the
basis of a bonus package re?ecting time and cost
performance, all too often the company is left
with the legacy of quality defects long after the
project manager has ?nished his assignment and
pocketed his/her bonuses. - Some public sector client organizations, in
moving towards the delivery of infrastructure
projects through alliances, have developed very
complex performance frameworks to attempt to
drive project outcomes in non-cost areas such as
safety, quality, community and legacy. The
complexity of these can be such that the
performance measures become an end in themselves
and get in the way of management initiative.
16Control
- TQM is concerned with moving the focus of control
from outside the individual to within, the
objective being to make everyone accountable for
their own performance - Total Quality Management is user-driven it
cannot be imposed from outside the organization,
as perhaps can a quality management system
standard
17Â Effective leadership
- Some management teams have broken away from the
traditional style of management they have made a
managerial breakthrough. Their approach puts
their organization head and shoulders above
others in the ?ght for sales, pro?ts, resources,
funding and jobs. - Effective leadership starts with the chief
executives vision and develops into a strategy
for implementation. - Top management should develop the following for
effective leadership clear beliefs and
objectives in the form of a vision clear and
effective strategies and supporting plans the
critical success factors and core processes the
appropriate management structure employee
participation through empowerment and the EPDCA
helix the challenge is to achieve shared goals
and common action across the supply chain
Quality in the 21st Century.
18The ?ve requirements for effective leadership
are the following
- Â
- Â
- Developing and publishing clear documented
corporate beliefs and purpose a vision - Executives should express values and beliefs
through a clear vision of what they want their
company to be and its purpose - The beliefs and objectives should address
- The de?nition of the business, e.g. the needs
that are satis?ed or the bene?ts provided. - A commitment to effective leadership and quality.
- Target sectors and relationships with customers,
and market or service position. - The role or contribution of the company,
organization or unit, e.g. pro?t- generator,
service department, opportunity-seeker. - The distinctive competence a brief statement
which applies only to that organization, company
or unit. - Indications for future direction a brief
statement of the principal plans which would be
considered. - Commitment to monitoring performance against
customers needs and expectations, and continuous
improvement.
19- Â 2.Develop clear and effective strategies and
supporting plans for achieving the vision - Â
- 3.Identify the critical success factors and
critical processes (Figure 3.4) Mission into
action through strategies, CSFs and core
processes
20- 4.Review the management structure
- 5. Empowerment encouraging effective employee
participation
21Attitudes
- The key attitude for managing any winning company
or organization may be expressed as follows I
will personally understand who my customers are
and what are their needs and expectations and I
will take whatever action is necessary to satisfy
them fully. I will also understand and
communicate my requirements to my suppliers,
inform them of changes and provide feedback on
their performance. This attitude should start at
the top with the chairman or chief executive.
It must then percolate down, to be adopted by
each and every employee. That will happen only if
managers lead by example. Words are cheap and
will be meaningless if employees see from
managers actions that they do not actually
believe or intend what they say.
22Abilities
- Every employee should be able to do what is
needed and expected of him or her, but it is ?rst
necessary to decide what is really needed and
expected. If it is not clear what the employees
or subcontractors are required to do and what
standards of performance are expected, how can
managers expect them to do it? A good example of
such confusion has been created on construction
projects over the past few decades. Management
has repeatedly said that they want the job done
quickly, but rarely have they stressed that it
should be correct the ?rst time. This has
resulted in a culture of we can ?x it later,
lets just get on with the job and numerous
defects have been incorporated into buildings
defects that are more expensive to rectify later. - Train, train, train and train again. Training is
very important, but it can be expensive if the
money is not spent wisely. The training should be
related to needs, expectations and process
improvement. It must be planned and always its
effectiveness reviewed.
23Participation
- If all employees are to participate in making the
company or organization successful (directors and
managers included), then they must also be
trained in the basics of disciplined management. - They must be trained to
- E Evaluate the situation and de?ne their
objectives - P Plan to achieve those objectives
fully. - D Do implement the plans.
- C Check that the objectives are being
achieved. - A Amend take corrective action if they are
not - The word disciplined applied to people at all
levels means that they will do what they say they
will do - This basic approach needs to be backed up with
good management, planning techniques and
problem-solving methods, which can be taught to
anyone in a relatively short period of time - The operations management has a very important
and dif?cult leadership challenge to create a
cohesive team and galvanize it towards a set of
shared goals.
24Quality in the 21st century
25Excellence in leadership
- The vehicle for achieving excellence in
leadership is TQM. Using the construct of the
Oakland TQM Model, the four Ps and four Cs
provide a framework for this Planning,
Performance, Processes, People, Customers,
Commitment, Culture and Communications. - Â The vehicle for achieving excellence in
leadership is Total Quality Management. We have
seen that its framework covers the entire
organization, all the people and all the
functions, including external organization and
suppliers. Several requirements of TQM are
becoming clear - Recognizing customers and discovering their needs
(this refers to immediate and end user customers
equally). - Setting standards that are consistent with
internal and end user customer requirements. - Controlling processes, including systems, and
improving their capability. - Managements responsibility for setting the
guiding philosophy, vision, quality policy, etc.,
and providing motivation through leadership and
equipping people to achieve quality. - Selecting the right employees and supply chain
partners and empowering people at all levels in
the organization and across the supply chain to
act for quality improvement. - Â
- Â
26Excellence in leadership
- All prizes orgnizations gurus each set down a
number of points or absolutes - words of wisdom in management and leadership
and many organizations have used these to
establish a policy based on quality. - Â
- Â