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Italian Style Permanent Expo
Pujiang New Town Italian Style Permanent Expo to
live 24 hours a day The image of Italy, as
country of creativity, design and excellence of
qualityrepresents a guarantee for partners and
customers
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Premises

• At the end of October 2003 the Italian Premier,
  Mr. Silvio Berlusconi signed the Beijing
  bilateral agreements for the development of the
  relationships between China and the European
  Union.
• For Europe, and particularly for Italy, this
  agreement fosters the opening of important
  industrial, commercial and cultural initiatives
  with this large market, among the most important
  in the world.
• Italy does not have today a very strong position
  in the relationships with China, compared to
  other major European countries. The aerial
  connections give the evidence of this situation
  Germany has 25 flights per week, France 15
  flights, Italy only 7 flights, all done by Air
  China.

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Strategic objectives

• The Ministry of the Productive Activities
  strongly supports initiatives based on the "Made
  in Italy" through a number of important events
  dedicated to prestigious Italian brands, like
  FERRARI.
• But the proposed Pujiang initiative has a broader
  scope to create a permanent shopping center of
  top level Italian products and services for the
  personal and professional life in this new
  satellite city of Shanghai. It will be a
  functional instrument for offering