LOCATION, LOCATION, LOCATION

1
LOCATION, LOCATION, LOCATION

• Being in the right place is key to any business
  venture success!

2
Learning Targets

• I can evaluate and select a location for a
  potential football franchise.
• I can utilize market research and observation to
  make informed decisions.

3
VBS Lesson Key Terms

• Franchise
• Fan Loyalty
• Seating Capacity
• Infrastructure

4
Franchise

• Permission (contract) to a group or single entity
  to sell companys good or services within a
  certain region at a specific price with specific
  rules.
• Who franchises in professional sports.

5
Fan Loyalty

• What drives fan loyalty?
• Location
• where you were born/live
• Tradition
• root for the same team as your family
• Winning
• Note the sport or teams loyalty plays a key
  factor regarding the price fans are willing to
  pay for a ticket and how many games they will
  attend.

6
There are two major factors in the decision
process

• Demographics
• 2. Infrastructure

7
Demographics

• Total population of the city
• Number of people enthusiastic about the sport
• Populations ability to afford tickets

8
How do we get our info/data????

• Census Bureau
• Surveys
• Data Mining

9
Infrastructure

• Available venue (stadium, arena, field)
• Seating/Viewing capacity
• Parking capacity
• Possible incentives offered by the local
  government (tax breaks)
• Hotels, Restaurants, Airport, etc.

10
How can your citys demographics and/or
infrastructure change?

• Loss of jobs (factories or business close or
  move out of town).
• Losing becomes a trend.fans no longer
  interested.
• Venue needs too many updates.
• Local government changesthus, policy changes.

11
Can franchises be moved?

• Yes
• difficult task that will require rebuilding of
• Awareness / Interest
• Loyalty
• Facilities
• Staff

12
Where has this happened before?
Original City
New City

• Baltimore Ravens
• St. Louis Rams
• Arizona Cardinals
• Utah Jazz
• Indianapolis Colts
• Tennessee Titans
• L.A. Dodgers
• Atlanta Braves
• L.A. Lakers
• New Orleans Pelicans
• Washington Nationals
• L.A. Raiders
• Oakland Raiders

• Cleveland Browns
• L.A. Rams
• St. Louis Cardinals
• New Orleans Jazz
• Baltimore Colts
• Houston Oilers
• Brooklyn Dodgers
• Milwaukee Braves
• Minnesota Lakers
• Charlotte Hornets
• Montreal Expos
• Oakland Raiders
• L.A. Raiders