The Marketing Concept - PowerPoint PPT Presentation
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Title:
The Marketing Concept
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The Marketing Concept The marketing concept is the idea that a business should strive to satisfy customers needs and wants while generating a profit for the firm. – PowerPoint PPT presentation
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Title: The Marketing Concept
1
The Marketing Concept
- The marketing concept is the idea that a business
should strive to satisfy customers needs and
wants while generating a profit for the firm. - The focus is on the customer.
