?????

1
????? ????

• ??????????

2
??

• ?????????????????????????,????????????????????????
  ????????????

3
??

• ?2004?????????????,?????????????????????????????,?
  ???????????,?????????????????
• ??????????,????????
• ???????????,??????
• ????????

4
(No Transcript)
5
???????????

• ???????????????????????,?????????????,?????????,??
  ??????????,??????????????????????,????????????????
  ??????,??????????

6
??(conformity)??

• ????????????????????????????????,?????????????????
  ????????????????????????,??????????????,??????????
  ???????,?????????????????????

7
??????Asch ?????
8
????
9
????
10

• ???????????????????????????????,
  ???????????,?????????????,????????????????????????
  ,???????????????????????????????,????????????,????
  ?????????????????????,???????????????????????????,
  ?????????????,??????????

11
?????????

• ????,???
• ?????3?4?????
• ????? (??????)
• ????? (??????)

12
?????

• ?????????????
• ?????????
• ???????????????

13
????????

• ????????????????,????????????????????????,????????
  ???????????????????????????,???????????????????
• ??????????????????????????????,?????????,?????????
  ????????????,?????????

14
????????
15
?????

• ??/?? vs ???????
• ????????Foot in the door effect
• ???????????????
• ????Door in the face effect
• ????
• ????(thats not all effect)
• ????

16
?????

• ????
• ????
• ??
• ?????

17
Stanly Milgram????obedience???
18
????obedience???
19
????obedience???
20
????obedience???
21
????obedience???
Victim is strapped into chair
22
????obedience???

• Sixty percent of the "teachers" obeyed orders to
  punish the learner to the very end of the
  450-volt scale! No subject stopped before
  reaching 300 volts!

23
????

• ????
• ????
• ????
• ????
• ??????

24
???????

• ??????????????????,???????????????,???????????????
  ?????????,?Milgram????????????????????????????????
  ??????????????,???????????,???????????????????????
  

25
??????

• ??????????????????????????????,??????????????????,
  ??????????????????????????,?????????????????,?????
  ????????,?????????????

26
Zimbardo ???????????

• ???????????????????
• ?????????????????,???????????????????????
• ????????????????????????,?????????????????

27
??????
28
??????
29
??????
30
??????
31
??

• ?????????(polarized)???,??????????,???????????????
  ??(anticipation),???????????????????,?????????????
  ????????,??????????????????????????????????

32

• ???????????????????????????????,?????????????
• ???????????,??????????????????????????,???????????
  ??????????
• ????????(status)??????,???????,????????,??????????
  ???????????,????????????????????????????,?????????
  ??????,???????????????

33
Darley Batson ?????

• ???????????????????????????????????,??????????????
  ????????????????????????,?????????????????????(0?
  ???????5?????,????)
• ????1.???????????2.??????????????????????????????
  ??????

34
????????

• ????????????????????????,????????(social
  cognition)???,?????????????,??????????????????????
  ???,??????????????????????????,???????????,???????
  
• 1.?????
• 2. ????
• 3.????????

35
????(Social Cognition)

• ??????????????????????(metaphor)?????????????????
  ,???????????????,?????????,??????????,???????????

36
????(Social Cognition)

• ????????????????????,?????????????????,???????????
  ????(heuristics)?????????????????????,????????????
  ??
• ????????????????????,???????????????????????,?????
  ????????(correct)?????

37
????(attribution theory)

• ??????????????????????????????????????????????????
  ???????,???????????????
• ??????(Fundamental Attribution Error)
  ????????????????????????????????????????????????
  ?????????????????????????,????????????

38

• ????????,?????????????,??????????????????????,????
  ?????,?????????????????????????????????????????,??
  ??????????????????????????,?????????????,?????????
  ???????????????????????????? ,?????????????,?????
  ?????????????,?????????????????

39
??(prejudice)?????(discrimination)

• ????????????????????????????????,??????????????,??
  ????????????,??????????????????????,??????????,???
  ?????????????????????????????????????????????????

40
?????(victim blaming)

• ?????????????,???????????????????????(victim
  blaming)????????????????,???????????????????,?????
  ??????????????,????????,??????????,???????????????
  ????????????????????????????????????????,????????
  ?????,??????????????????????????????????

41
????

• ????????,????????????????(selective
  attention)??????????,????(anticipation)?????,?????
  ??????????????????,?????????????????????

42
????????

• ????????????????,?????????????????!?????????,?????
  ??,?????????,????????
• ?????????,??????!???????????,????????????

43
?????????
44
????????
45
??(mood)

• ??(mood)?????????????????????????????????!?????,??
  ????????????,????????????????????????,???????????
  ???????,????????????????????,????????

46
????(mood as input)

• ??????Schwartz????????
• ?????????,?????????????(mood as input)?
• ???????????
• ???????

47
??

• ???????????????????????,??????????????????????????
  ??

48
EQ (Emotional Intelligence)

• ????????????????,???????????????????????????emotum
  ?,??????????,??????????????,??????????????,???????
  ???,?????????????????????????????????????????,????
  ??,????????,????????????????????,????,????,???????
  ????

49
EQ (Emotional Intelligence)

• ????Salovy?????(Emotional Intelligence)???????????
  ?????,?????????????????????????
• ????(EQ)?????Goleman???????EQ???????????,?????????
  ????????????????????????????????????????????????,?
  ????????????????????????????????????????????