Chapter%201%20Consumers%20Rule

1
Reference Styles
2
For Books

• Single Writer Luthans, F. 2002. The need for and
  meaning of positive organizational behavior.
  Organizational Behavior. 9th ed. McGrawHill
  International Companies Inc. New York. 6
  695-706.
• Two Writers Schiffman, L.G. and Kanuk L.L. 2004.
  Reference Groups and Family Influences. Consumer
  Behavior. 8th ed. Prentice Hall Inc. USA. 10
  329-370.
• Three or more writers Schiffman, L.G., et al.
  2004. Reference Groups and Family Influences.
  Consumer Behavior. 8th ed. Prentice Hall Inc.
  USA. 10 329-370.

3
For Journals

• Prete, M. I. 2007. M-politics Credibility and
  effectiveness of mobile political communications.
  Journal of Targeting, Measurement and Analysis
  for Marketing. 16(1) 48-56.

4
For Newspapers

• BTTB. 2010. yearly numbers of Telephone
  connectivity in Bangladesh, News Desk (printed).
• Yusuf, M. A. and Alam, Q. 2007. Liberalization of
  the mobile phone sector in Bangladesh. The Daily
  Star. November 15. Available at
  http//www.wbiconpro.com/405--Abu-Yusuf.pdf

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For Website

• BTRC. 2010. Mobile Phone Subscribers in
  Bangladesh. Available at http//www.btrc.gov.bd/ne
  wsandevents/mobile_phone_subscribers.php August
  02.

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For Annual/ Year Book

• Prime Bank Limited. 2010. The Growth of Commerce
  Industry. 16(1) 48-56.