Workplace Partners: Outreach, Outcomes

1
Workplace PartnersOutreach, Outcomes
Opportunities in the Hispanic Community Kim
McCulloughManager, Public Relations Donor
Family ServicesGift of Hope Organ Tissue Donor
Network
2
Our service area and registry

• Northern three-quarters of Illinois, northwest
  Indiana
• 183 hospitals
• 8 transplant centers/30 programs
• 11.7 million population
• 95.9 in Illinois
• Illinois organ/tissue donor registry
• Managed by Illinois Secretary of State
• Intent registry 1992-2005
• Donor consent registry Launched Jan. 1, 2006

3
Population and donor demographics

DSA population2 2005 organ referrals Organ donors3 Consent rate4
White 73 60 58 71.6
African-American 16 24 24 58.2
Hispanic/Latino1 15 11 14 60.2
Asian 4 2 2 56.3
American Indian, Alaska Native 0.19 0.1 0.6 100
Native Hawaiian or other Pacific Islander 0.03 1 0.3 100
Other 6 2 0.3 37.5
1 Any race. Thus, percentage total for all races
shows more than 100. 2 DSA population derived
from U.S. Census Bureau, Census 2000
redistricting data. 3 Percent of all Gift of
Hope organ donors 4 Consent rate for Gift of Hope
approaches.
4
Reaching our Hispanic communities

• Hispanic media campaigns
• Editorial
• PSAs (print and broadcast)
• Billboard advertising
• Major festivals
• Health fairs
• Churches, hospitals, clinics, community groups
• Health outreach with city and state officials
• Workplace Partners

5
Two Workplace successes

• Latin American consulate offices
• Brochures/registration cards
• Closed-circuit TV/video
• Trained on-site volunteers
• Website
• Chicago Fire Major League Soccer
• Information/registration booths at games
• Game announcements on-field recognition
• Soccer clinics community events
• Billboard campaigns, posters
• Website

6
The practices

• Identify opportunity and tools
• Consulate Thousands seek services daily
• Chicago Fire Hispanic, family-oriented fan base
• Establish relationship with donation champion
• Consulate Key aides for community health
• Chicago Fire Community relations coordinator
• Test strategy
• Consulate One office, three months
• Chicago Fire One campaign, one season
• Spread
• Consulates Spokesman/liaison to the Consular
  Corps
• Chicago Fire Major League Soccer

7
Results and moving forward

• Impact observed Consent rates
• 60.2 Hispanic/Latino in 2005
• Impact measured
• Online visits
• Calls to Gift of Hope Spanish hotline
• New registry New measurement opportunity
• Capture onsite registrations
• Build it in from the beginning!

8
Questions?

• John Valencia
• Hispanic Affairs/Workplace Partners Coordinator
• 630/758-2744 or jvalencia_at_giftofhope.org
• Kim McCullough
• Manager, Public Relations Donor Family Services
• 630/758-2736 or kmccullough_at_giftofhope.org