??"?: B4$

1
??????????? ???? ???????

• ?"? ???? ????????
• ????? 2001

2

• ???? ??? ??????? ?????? 1999
• ????? ?????? ???? ???????
• ??????? ???? ??????? - ??????? ????????
• ??????? ???? ??????? - ???? ????????
• ??????? ??????? ?????? ???? ???????

3
???? ??? ??????? ??????, 1999
??"? B4
????????
DBS
??????? ?? ??????
????? ???????
430M
440M
1.23B
1.9B
?????
4
???? ??? ??????? ??????, 1999
5
??? ??????? ?????? - ????????

• ??? ??? B4 ?-1999
• ????? ????? ???? ?????? ?????????? ???-??????
  ?????? ???????? ?????
• ????? ???????? ????? ????? ?????
• ????? ???????? ????? ???? ???????
• ????? ???????? ??? ?? ?????? ????? ???????? ?????
  (?????, ???"?)
• ??????? ???? ??????? ???????
• ???? 12 ??????? ????? ?? 2 ?????? ???????!!!
• ??? ???????? ???? ??????
• ????? Market leader ??????

6

• ???? ??? ??????? ?????? 1999
• ????? ?????? ???? ???????
• ??????? ???? ??????? - ??????? ????????
• ??????? ???? ??????? - ???? ????????
• ??????? ??????? ?????? ???? ???????

7
????? ?????? ???? ??????? ?????? - ?????
8
????? ?????? ???? ??????? ?????? (????)

• ????? ??? ??????? ?????-???? ??????
• ????? ?????? Broadband ?? ??? - ADSL (?????)
• - ????? (???? ????"?)
• - ??-???? LMDS/WLL (?? ???)
• ?????? ?????? ??????
• ????? ????? ?????? ?????? ?????? Broadband -
  ?????
• - ??? (ADSL)
• - ????? ???????
• - ????? (??? 2.5 ?- 3)
• ???? ????? ????? LMDS
• Convergence of Services ?????? ??????? ????
  ?????? ??? ?????? ?????? ???? ????? ???????

9

• ???? ??? ??????? ?????? 1999
• ????? ?????? ???? ???????
• ??????? ???? ??????? - ??????? ????????
• ??????? ???? ??????? - ???? ????????
• ??????? ??????? ?????? ???? ???????

10
??????? ??????? ???? ???????

• ???? ?? ??????? ????? ??? ????? ?????? ?????
  ?????? ??????
• ????? ?????? (???, IT, ?????, ??????
  Interconnect, overhead)
• ????? ??????? (????? ?????, ?????? ?????)
• ????? ????? ????? ????? ?????? ?????? ?? ???
  ?????? ????
• ????? ?????? ?????
• ???? ?? ??"? ????? ???? ????? ?????? ??????
• ???? ???? ????? ???? ??????? ?????? ??????????
  ???? (?????? ???? ????????? ??????) ??????? ??
  ???????
• ????? ?????? ????????
• ?????? ?????? ?? ????? ???????? ??????? ?????
  (One stop shop)

11
??????? ?????? ????????

• ?????? ?????? ??????? ????????? ?????? ??????
  ???????? ???? ??????
• ???? ??? ????? ??? ?????? ?????? ????? ??????
  ????? ????????
• ????? ?-hidden value ?? ??? ????? ??????? ?????
  ?? ??? ?????? ?? ????? ?????

12

• ???? ??? ??????? ?????? 1999
• ????? ?????? ???? ???????
• ??????? ???? ??????? - ??????? ????????
• ??????? ???? ??????? - ???? ????????
• ??????? ??????? ?????? ???? ???????

13
??????? ???? ????????

• ??????? ???????
• ??? ???
• ?????? ?????? ???
• ???? ?? ??????? ???? ??????? ???????? ??????
  ???????/ ????? ??????
• ??????? ????? ???????? ????? (?????, ???"?)

• ???? ????????
• ???? ????? ?? ?????? ???? ?? ??? ????? ??????

14
??????? ??????? ?????? ???? ????????

• ???? ????????
• ??? ????? ???? ??????
• ??? ????? ???? ?????
• ????? ????? ???? ????????? ???-??????, ????
• ?? ???? ?????
• ??????? ???????? ????? ???? ?? ??????? ???
• ???? ?- 50 ????? ?- DBS
• ????? ??????? ???? (ADSL) ???? ????
• ??? ????? ???? ?????? ?????? ??? ?????
• ?????? ?????

• ?????? ??????
• ????? ?????? ???? ?????? ?? ??? (????? ??????
  ??????)
• ????? ?????? ?????? ????? ?????? (ICP)
• ?? ????? ?????? ??????? ??? ?????? ?????? ?????
  ???? ??
• ????? ?????? ?????? ????? ?????? ?? ??? ??????
• ????? ?????? ?????? ????? ?? ??? ????? ??? ?????,
  ???? ?????? ?????? ???????? ??? ????? ?????? ??
  ??? ????????
• ????? ?????? ????? ???? ?????? ?????? 1999

15

• ???? ??? ??????? ?????? 1999
• ????? ?????? ???? ???????
• ??????? ???? ??????? - ??????? ????????
• ??????? ???? ??????? - ???? ????????
• ??????? ??????? ?????? ???? ???????

16
??????? ??????? ?????? ???? ??????? ??????

• ????? ????? ?????? ?????? ??? ??? ?????, ??????
  ????
• ??????? ???"? ????? ?? ??? ???????? ???????
  ??????
• ????? ???? (?????? ????? ?? ????) ???? ????????
  ????????? ?????? ????? ?????? ????????
• ??? ?????? ?- Fixed Wireless ?????? ???????
  ?????? ?????? ????? ???? ????
• ?????? ????? ???????? ??? ???? ?????? ???????
  ????? ???? ??????

17
??? ??? ??????? ???? ????? ?????
???? ????
????? ????? ?? ????? Fixed wireless
- ??? ??? - ??? ???"? - ??????
????? ??"? ?????? ?? ????? ?????