China

1
ccTLD??????-?.cn??
TWNIC
2
.CN and NeuStar
TWNIC

• Bringing the Online World to Chinas Doorstep

3
.CN and NeuStar

• .cn -cnnic-http//www.cnnic.cn
• (??????????)
• NeuStar-http//www.neustar.com

4
The China Market

• China ranks 2nd in Internet population with over
  56M
• China ranks 6th in global economy and foreign
  direct investments continues to expand.
• Internet usage in China to surpass U.S. by 04
• Value of goods and services sold online in China
  is forecast to increase from 479M USD in 02 to
  26B USD by 04

5
Coming Soon

• The offering will soon be expanded to include
  a new, fully unrestricted second level ASCII .CN
  space and Mulitlingual.CN names in Chinese
  characters

6
CNNIC Policy Change
New Policy
Current Policy
Registrant must be located in China Any businesses and organizations worldwide
Off-line documentation required No documentation required
Registration takes weeks Real-time registration
CNNIC registry and registrar CNNIC Registry only
China-based agents can sell .CN names Competitive registrar model
7
Registry Gateway/Registry Model
Registry Gateway
Registry Model
China
Rest of World
NeuStar
CNNIC
Registrar
Registrar
2
1
.CN Registry Gateway Neustar
2
.CN Registry
Registrar
Registrar
2


Registrar
Registrar
3

1. Registrygateway agreement
2. Neustar/Registrar agreement
3. Accreditation agreement

3/14/2002
Confidential
1
8
NeuStars Relationship with CNNIC

• CNNIC is the authority responsible for the
  administration of the national top-level domain
  name and the Chinese domain names.
• NeuStar is the exclusive gateway to the CNNIC
  platform for all Registrars that are
  headquartered outside of China.
• Therefore, all Registrars (except those
  headquartered in China) must use the NeuStar
  gateway to register .CN domain names.
• NeuStar will not act as a Registrar in the .cn
  domain name space.

9
Accreditation Process / Foreign Registrars

• Accreditation by CNNIC
• NeuStar will facilitate Accreditation Process
• Registrars will need to sign Accreditation
  Agreement with CNNIC
• NeuStar will forward you a copy of this Agreement
  when we have a finalized agreement from CNNIC.
• There will be no Accreditation Fee.
• Registrars will need to sign NeuStar/Registrar
  Agreement
• We believe that the agreement will have similar
  requirements to the .biz and .us
  Registry/Registrar Agreements.
• We will provide a copy of this Agreement as soon
  as possible.

10
Accreditation Requirements

• Registrars must pass simple requirements
  w/NeuStar
• Show that they are capable of assuring
  registration services 24 hours per day/365 days
  per year.
• Show that they can meet minimal standards of
  being a Registrar (i.e., has a customer support
  team that can respond to customers).
• Basically, you will just show them what you are
  already doing.

11
Registrar Accreditation Process

• CNNIC Accreditation through NeuStar
• Registrar submits paperwork to NeuStar
• NeuStar recommends Registrars to CNNIC
• CNNIC accredits the registrar and notifies
  NeuStar
• NeuStar completes the accreditation process and
  proceeds with the technical and financial
  requirements needed for implementation

12
Registrar Requirements

• Registrars must provide all billing and customer
  support to registrants under their sponsorship
• Registrars must provide all domain name
  functionality to registrants under their
  sponsorship

13
Registrar Customer Support

• Registrars will have one point of contact for all
  their support needs
• NeuStar will provide all levels of billing and
  customer support
• NeuStar will provide all levels of technical
  support

14
Gateway Service
15
Operational Overview
.cn Registration policy (Reserved name)
.cn Dispute Resolution Policy
CNNIC
Whois DB information
.cn Dispute Resolution Service Providers
16
Chinese Dispute Resolution Process

• Modeled after the Uniform Dispute Resolution
  Process
• Requires that complainant has a trademark of
  service mark
• Requires a showing of bad faith
• There are 2 current providers for the Dispute
  Resolution Process
• CIETAC
• Asian Domain Name Dispute Resolution Association
  (Hong Kong)

17
Reserved Names

• There are certain names that will not be
  available for Registration.
• ISO 3166 and 3 character country codes
• Some existing gTLDs (.biz.cn, .com.cn, .net.cn,
  etc.)
• Chinese geographic locations
• Chinese government names
• We are working with CNNIC to reserve the .com.cn
  domain names names of the Accredited .cn
  Registrars provided that those names have not
  already been registered.

18
Whois Records

• CNNIC maintains Authoritative database for Whois
  and for publishing all Whois information.
• NeuStar is not keeping a Whois or making one
  publicly available.

19
Executive Summary

• China offers significant opportunityas evidenced
  by its fast growing economy, large population and
  strong foreign investment
• Along with our Registrars, NeuStar will market
  .CN to businesses, organizations and non-profits
  who are either currently active in China or who
  are planning to be active in China.
• NeuStar recommends a two-pronged marketing
  strategy, utilizing both channel activities and
  targeted public relations initiatives

20
Target Markets

• Several target markets have strong business ties
  to Chinaand these markets are prime candidates
  to embrace .CN
• Hong Kong
• The Republic of Korea
• Taiwan
• Germany
• United Kingdom
• The Netherlands
• Japan
• United States
• Verticals to target within these countries
  include travel, professional services, financial,
  consulting, IT, telecom, electronic products,
  consumer goods and advertising

21
Post Landrush Volume Pricing (1)

• Establish tiered discount structure for .CN
  Registrars (USD)
• Tier A 400 minimum registrations per month 18
• Tier B 200 minimum registrations per month 20
• Tier C 100 minimum registrations per month 22

22
Revenue Sharing
23
Channel Support

• Success of the .CN rollout will depend largely
  upon you our (VALUED Registrars) and support
  programs are critical
• Support Registrars with launch preparation and
  readiness and full functionality is our goal
• The channel will be kept informed about policies
  and upcoming marketing/public relations
  initiatives
• Fully educating Registrars about one-of-a-kind
  economic opportunities within China is essential
• Continued outreach to inform and work with
  Registrars of upcoming marketing and public
  relations plans and opportunities

24
Conclusion

• Chinas exploding online population, coupled with
  its recent accession to the World Trade
  Organization (WTO), presents Web-savvy businesses
  everywhere with an unique chance with unparallel
  opportunities
• It is widely accepted that China is the next
  frontier of global e-commerceand NeuStar
  encourages all of its channel partners and their
  customers to seize this unprecedented
  opportunity!

25
QA
1..tw????????????? 2.????CNNIC????? 3.TWNIC?????
????(Registrar????)?