ENROLLMENT MANAGEMENT REPORT

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ENROLLMENT MANAGEMENT REPORT

• 2007-08
• South Orange County Community College District

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District FTES
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District FTES
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Enrollment ManagementatSaddleback College

• Rajen Vurdien, Ph.D.
• Lise Telson
• Jennie McCue

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Growth
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College on Your Time

• Semester Long
• 1st 8 Week Session
• 2nd 8 Week Session
• 12 Week Session

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STUDENT SERVICES STUDENT RETENTION
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OUTREACH

• ONGOING
• improved increased
• Financial Assistance
• (5,554,477)
• Scholarships (465)
• EOPS (520)
• on campus events
• Welcome Day
• Senior Day
• Family Night
• High School Counselor Day
• high school/mall visits

• NEW
• Online
• MAP
• Orientation
• Algebra2go
• Outreach Department
• Veterans
• Gaucho Guides (students)

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IN-REACH

• Automated phone email messages to all new
  students.
• Growth (07/08 vs.06/07)
• Early Birds 10
• DSPS 14
• Financial Assistance 23
• Transfers 8
• Counseling 9
• Student Health Services
• (total visits 7474)
• LAP (trend 2001 2008) 16
• Algebra2go (class retention 07-08) 17
• 76.9 of students earn 30 units
• (AARC Report highest rate of CCC peer
  colleges)

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Get Them Where They Are Marketing Strategy

• Television 30-second television advertisements
  sponsorships
• Discovery Channel
• MTV
• VH1
• Radio KROQ
• Broadcast radio ads
• Online streaming broadcasts
• Banner ads on KROQ websites
• Online advertising
• OCRegister.com
• OCVarsity.com
• MyOCHigh.com
• Orange County Transit Authority bus ads
• Print ads and news stories
• Orange County Register
• Outreach teams attended local events
• Ocean Festival in San Clemente
• Education Expo at Camp Pendleton

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Enrollment ManagementatIrvine Valley College

• Craig Justice, Ph.D.
• Gwen Plano, Ed.D.

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Growth
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Instructional Strategies

• Increased sections efficiently
• Early College Program started at Beckman High
  School in Tustin
• Increased Offerings of Distance Education Courses
• Expanded Emeritus Offerings

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Student Services and Enrollment ManagementThe
Three Interconnecting Components
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Outreach Priority Area High Schools 2007-2008

• Focus on
• Presence in local high schools
• College Nights
• Community College Days
• High school presentations
• Campus tours and events

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Enrollment of traditional age students rose
dramatically.
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Customer Service Priority Student Engagement
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Marketing Priority Visibility

• 50 new media placements
• Numerous commercials
• Print coverage in
• Irvine World News
• OC Register
• Orange Coast Magazine
• Los Angeles Times

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Enrollment Management at
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ATEP
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ATEP Demographics
SC
IVC
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ATEP Enrollment Strategies

• High Tech Programs Optics/Photonics Design
  Model Making Rapid Prototyping
• Trends 21 business science, 28 math/computer
  science/engineering
• Onsite and online counseling
• Advertising and Outreach

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THE END