Propaganda in World War One

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What has the advertiser done to try and get you
to join Facebook?
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What is Propaganda?
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Propaganda in World War One
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What is Propaganda?

• Propaganda is a specific type of message
  presentation aimed at serving an agenda. At its
  root, the denotation of propaganda is 'to
  propagate (actively spread) a philosophy or point
  of view'.
• The most common use of the term (historically) is
  in political contexts in particular to refer to
  certain efforts sponsored by governments or
  political groups. (Wikipedia)

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Why do we use Propaganda?

• Each of the nations which participated in World
  War One from 1914-18 used propaganda posters.
• They used posters to
• justify their involvement to their own populace
• As a means of recruiting men
• A way to raise money and resources to sustain the
  military campaign.
• To urge conservation

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Why Posters?

• Television had not yet been invented
• Not everyone owned or had access to a radio
• Posters were the most effective means of getting
  a message across

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Positive and Negative

• Negative Get people to act based on fear or
  anger
• Positive Get people act by using encouraging,
  motivating, spirited (patriotic) messages

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Propaganda uses Seven Tricks to get their message
across

• Seven Tricks (link)
• Activity In small groups, examine the following
  posters and identify the tricks used in the
  posters. Each group will present their
  conclusions to the class.

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Bandwagon
Persuading people to do something by letting them
know others are doing it.
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Testimonial
Using the words of a famous person to persuade
you.
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Transfer
Using something or someone we respect or revere
to stir emotions.
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Plain Folk
Convince the audience that the spokesperson is
from humble origins, someone they can trust and
who has their interests at heart.
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Name Calling
Calling the other side names like evil,
bloodthirsty, killers, butchers, etc. to create
an unfavorable opinion or hatred
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Glittering Generalities
Using nice words to describe about your side like
hero, brave, honorable, freedom, justice, etc.
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Stacking the Deck
Makes the best case possible for ones side and
the worst for the opposing viewpoint Uses only
facts that support one side of the argument
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Lets analyze this poster.
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Poster 1
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Poster 2
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Poster 3
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Poster 4
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Poster 5
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Poster 7
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Poster 8
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Poster 9
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Poster 10
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Poster 11
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Poster 12
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Poster 13
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Poster 13
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Poster 14
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Poster 15
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Resources

• World War I Posters- Canada http//www.firstworld
  war.com/posters/canada.htm
• As well as other sources.