The Process of CASE ANALYSIS

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The Process of CASE ANALYSIS

• Lindell Phillip Chew
• BA 315 Marketing Management

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Consult pages 1, 2 3 of your BA 315 case book

• Please also read the case MISTRAL SKI SAILER.. It
  is available at the reference desk (to the right)
  in our TJ library at UMSL
• REVIEW THE CASE QUESTIONS (case book)
• The POWER POINT PRESENTATION FRAMES (Case
  Mistral) ARE IN OUR CASE BOOK
• It follows..

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STEPS

• INTRDUCTION OVERVIEW
• SITUATION ANALYSIS (AT TWO LEVELS)
• 1. CORPORATE
• 2. PRODUCT/ MARKET
• WEIGH ALTERNATIVES
• MAKE RECOMMENDATIONS
• ACTION PLAN OF IMPLEMENTATION
• Now lets review the process!!!!

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BA 315- CHEW CASE METHODOLOGY

• 1. READ THE CASE
• 2. SITUATIONAL ANALYSIS
• 3. STATE THE MAIN PROBLEM
• 4. SIGNIFICANT ASPECTS OF THIS PROBLEM
• __

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BA 315- CHEW CASE METHODOLOGY

• 5. DEVELOP THE ALTERNATIVES
• 6. EVALUATE THE ALTERNATIVES
• 7. MAKE YOUR RECOMMENDATIONS
• 8. IMPLEMENT YOUR RECOMMENDATIONS
• 9. ONLY NOW WRITE THE CASE!!

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FORMAT (OUTLINE)

• A. INTRODUCTION - OVERVIEW
• B. PROBLEM ID
• C. SITUATIONAL ANALYSIS
•       CORPORATE LEVEL
•       PRODUCT / MARKET LEVEL
• D. STATE ALTERNATIVES
• E. RECOMMENDATIONS IMPLEMENTATION
• F. CONCLUSIONS

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COMMONERRORS IN CASE ANALYSIS

• REHASHING
• CONCLUDING THAT DATA IS INADEQUATE
• FAILURE TO DEAL WITH NUMERICAL DATA
• FAILURE TO DEAL WITH QUALITATIVEL DATA

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COMMONERRORS IN CASE ANALYSIS

• LACK OF DEPTH SPECIFICITY
• LACK OF LOGIC
• FAILURE TO ORGANIZE
• FAILURE TO BE DECISIVE

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NOW BEGIN TO PREPARE YOUR CASE

• YOUR CASE ORAL PRESENTATION IS WORTH 40 POINTS-7
  OF YOUR GRADE
• YOU MAY USE POWER POINTS, VIDEOS, OVERHEADS ,
  HANDOUTS AND/ OR OTHER
• ALL STUDENTS NOT ON THE CASE TEAMS WILL WRITE UP
  THE QUESTIONS AND PREPARE TO INTERACT WITH THE
  CASE TEAM DURING THE ORAL
• OPPORTUNITYISNOWHERE!!!
• BEST WISHES LPC1_at_UMSL.EDU