Report Presentation

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Report Presentation
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Effective Writing

• Clear, concise, direct
• Thoughts are complete
• Attention given to details such as grammar,
  spelling
• Flow of thoughts

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Effective Writing Details - Quantitative

• Frame a percentages and proportions in absolute
  numerical terms
• Sixty percent (n 18) of the sample either
  strongly agreed or agreed with the statement that
  the holiday season tends to cause a great deal of
  anxiety.

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The Use of Data In Reports

• Tables should support discussion points
• Third quarter performance peaked dramatically in
  the East relative to the West and North. Overall
  brand performance remained stagnant from region
  to region in the first, second, and fourth
  quarters.

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The Use of Data In Reports

• Cite Exhibit tables in a separate appendix
  section
• Each table labeled with a numerical identifier
• Columns are clearly labeled
• Reminder Survey Monkey printouts should be not
  be bound with the report

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The Use of Data In Reports

• Bar charts are appropriate for category
  comparisons
• Pie charts visually represent portions of the
  whole

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Reporting Data

• Graphics, tables in the context of the written
  presentation should be minimized
• More is not necessarily better
• Dont just spout numbers tell the story behind
  the data
• Highlight, topline, and synthesize information

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Reporting Data

• Leave the reader with food for thought
• What does the quantitative data suggest?
• Based on complete evidence in the data gathered,
  what conclusions can be drawn?
• What recommendations, suggestions can be made to
  address the marketing problem?

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Presentation Dos in 8 minutes or less

• Do introduce yourself and your team members and
  your project focus early in the presentation
• Do establish an outline that will be used to
  present your research
• Do highlight, summarize the process and findings
  from research
• Do rehearse before the presentation

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The Biggest Do

• Be professional, but DO HAVE FUN

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Presentation Donts

• Dont hide behind an avalanche of slides/overhead
  transparencies
• Dont be a distraction to yourself or to the
  speaker (Be attentive)
• Dont stop the presentation because the script,
  or the technology, isnt working
• Its not about the show, its about the
  information
• No one knows the data better than you and your
  team

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Presentation FAQs

• Can we use Powerpoint technology to make the
  presentation?
• Are all group member required to present?
• Will the instructor need a copy of our
  presentation in addition to the report?