Facebook.com

1
Facebook.com

• Janice Li
• Hue Luu

2
History

• Founded by Mark Zuckerberg, Dustin Moskovitz, and
  Chris Hughes 1
• Launched in February 2004 1
• Private entity 1

3
The Need

• To have a media that helps/enables people to
  maintain relations with others (whether they be
  acquaintances or close friends)

4
What it does

• Serves as a social networking utility that
  enables users to interact with their friends,
  family, and co-workers. 2

5
What it does (continued)

• Photo albums3
• Events 3
• Gifts 3
• Applications 3
• Marketplace 3

6
What it does (continued)

• Commerce value chain
• Attract free social networking utility for
  individuals and builds traffic for advertising
  revenue
• Interact features provided enable users to
  facilitate their relationships with others
• Act enables users to constantly update their
  profiles and view updated profiles
• React allows users to keep in contact with
  acquaintances

7
Screen Shots
8
Menu for your privacy settings
Menu bar to access the different parts of your
personal site. Includes messages and a link to
friends who recently updated their profiles.
9
Shows the latest from your friends, such as new
pictures, events theyre attending, or if they
change something on their profile
Shows the different applications you can have on
your personal profile
Ad for Facebooks revenue
10
Latest Activities
Applications
Friends
11

• Allows you to enter any information you want the
  public or your friends to know.

Allows you to join groups and permit people to
see the groups you are in.
12
Allows your friends on Facebook to write comments
on your wall.
13
Innovation

• To create a universal online database for
  college students with social-networking
  functionality 4
• Mark Zuckerberg, Facebook CEO
• Revolutionized social media
• Allow users to connect with each other
  differently
• Exclusivity

14
Customers

• Statistics (May 2007) 6

• College students (February 2004) 5
• High school students (September 2005) 5
• Individuals in the workforce (May
  2006) 5
• Everyone (September 2006) 5

15
Target Audience

• Statistics (May 2007) 6
• Prior to 2006 college students
• Currently college students, high school
  students, and young professionals

16
Marketing Strategies

• Focus on authenticity 7
• Word of mouth
• Opened up its platform to developers 8
• Customizable yet visually consistent profile
  pages 9
• Enables communication between Facebook users and
  non-users 10

17
Internet Strategy

• Digital Distributor
• Enables acquaintances to stay in touch
• Reaggregates services such as e-mail, event
  invitations, and the sharing of pictures and
  videos

18
Successes

• General growth
• More than 40 million active users 11
• More than 200,000 new registrations per day 11
• An average of 3 weekly growth 11
• User engagement
• 6th most trafficked site in the United States
  12
• 2nd most traficked PHP site in the world 2
• Most used people search engine on the web 11
• One of the top 20 search engines on the web in
  terms of number of searches 11

19
Successes (continued)

• Applications
• 1 photo sharing application 13
• Facebook Platform
• Over 2,000 applications built 11
• More than 75 of the members have used at least
  one application 11
• Competition
• Growing three times as fast as MySpace 14

20
Viability of Facebook

• Promising if
• Continue to focus on being a social utility
• Continue to listen/respond to customer feedback
• Potential pitfalls
• Too many advertisements
• Too many features
• Too many unnecessary e-mails sent to users

21
What Facebook Does Best

• Respecting peoples privacy
• Facilitating communication between people
• Listening/responding to customer feedback
• Constantly adding new features
• Informing users of the latest updates
• Effectively posting advertisements

22
Suggested Improvements

• Decrease or limit publicized personal information
• Make the visual presentation of profile pages
  less of an eyesore

23
References

• 1 http//www.facebook.com/press/info.php?timelin
  e
• 2 http//www.facebook.com/press/info.php?factshe
  et
• 3 http//www.facebook.com/press/product.php
• 4 http//www.seomoz.org/web2.0/interview/faceboo
  k/2006
• 5 http//www.time.com/time/magazine/article/0,91
  71,1640380,00.html
• 6 http//www.techrunch.com/2007/07/06/facebook-u
  sers-up-89-over-last-year-demographic-shift/
• 7 http//www.time.com/time/business/article/0,85
  99,1644040,00.html
• 8 http//developers.facebook.com/

24
References (continued)

• 9 http//facereviews.com/2007/07/06/facebook-gro
  wth-trends-behind-the-numbers
• 10 http//www.seomoz.org/web2.0/interview/facebo
  ok/2006
• 11 http//www.facebook.com/press/info.php?statis
  tics
• 12 http//www.facebook.com/jobs
• 13 http//www.fastcompany.com/magazine/115/open_
  features-hacker-dropout-ceo-facebook-numbers.html
  
• 14 http//www.time.com/time/business/article/0,8
  599,1644040,00.html