Unit 1 Assignment 2

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Unit 1 Assignment 2

• P2 M1 D1

2
Stakeholder

• What is a stakeholder?
• How is this different from a shareholder?
• Give examples of a stakeholder.

3
Stakeholders

• A stakeholder is a person or business who has an
  interest in the business, these include
• Customers
• Employees
• Suppliers
• Owners
• Trade unions
• Employer associations
• Local and national communities
• Governments

4
Stakeholder needs Vs Expectations

• Need is something that is legally required.
• Expectation is going above and beyond what is
  expected.
• Effect/influence on the organisation is how they
  persuade the company to make certain decisions.

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Stakeholder

• Each stakeholder has a need and expectations on a
  business. The needs and expectations will depend
  upon the stakeholder and the business.
• Produce a table to show the different
  stakeholders in your two contrasting businesses.
  Describe each stakeholder, their needs and wants
  and affects on the business.

6
BP Case study

• http//www.bbc.co.uk/news/world-us-canada-13139375
  
• Who are the stakeholders for BP- how do they
  influence and effect BP as a company?

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P2/M1 Example
Stakeholder Need Expectation Effect on the organisation.
Staff- these consists of managers, crew members, cleaners and chefs. They all work for McDonalds but vary from part time to full time staff. These stakeholders need to be paid for their work. They need McDonalds to follow recruitment and employment laws such as Health and Safety act.Staff need McDonalds to train them to use equipment appropriately to ensure they do not harm themselves. Staff expect McDonalds to offer benefits such as competitive pay, this should be competitive compared to other fast food retailers. Staff also expect the receive a company pension and discounts on food they buy. Staff expect to be provided with a uniform and the higher up the member of staff the more financial benefits such as bonuses staff expect. Staff have a huge effect on the organisation, if they provide poor customer service then McDonalds will not have any returning customers, this will impact on the profit that McDonalds make as well as their image. Staff also affect McDonalds as they have the ability to strike, if they decide to strike McDonalds would be forced to close. Staff can also impact on the quality of the products provided as they are involved in making the food, if the quality of food is poor customers will use alternative businesses such as KFC and cause McDonalds to loose their market share. Staff can impact on the business aims because......
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P2 M1

• For Nestle UK and JG Strickland accountancy
  describe who the stakeholders are.
• Describe their needs and expectations
• Explain how they influence the company
• USEFUL LINKS
• http//www.nestle.co.uk/aboutus
• http//www.nestle.co.uk/asset-library/documents/cr
  eatingsharedvalue/ncbp_booklet.pdf
• http//www.nestle.co.uk/csv2013/stakeholderngageme
  nt
• http//stricklandaccountancy.vpweb.co.uk/About-Us.
  html

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Key Stakeholders
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Useful links

• http//smallbusiness.chron.com/needs-expectations-
  stakeholders-influence-programs-plan-36119.html
• http//mechanisms.energychange.info/backgrounds/8
  
• http//businesscasestudies.co.uk/primark/engaging-
  with-stakeholders/what-is-a-stakeholder.htmlaxzz3
  DqjA5vIH