Newer Trends in Advertising

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Newer Trends in Advertising
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Shockvertising

• The use of shocking images and/or scenes to
  advertise something.
• Often contains graphic imagery or blunt slogans.

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Guerilla marketing

• Aggressive, unconventional marketing methods

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Click picture for CNN article.
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Viral Marketing
Encourages people to pass the marketing message
voluntarily.
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Ambient Marketing

• Uses everyday objects and surroundings as
  communication platforms.

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