Day 10 Packaging

1
Day 10 Packaging

• EQ What decisions need to be made to sell
  products?

2
Journal Brand Names vs. Store Brands Video

• Read Article about Walmart Store Brands and
  Packaging
• Identify 5 marketing related strategies or facts

3
Finish Packaging Notes

• Introduce Bubble Jelly Project

4
Day 2 Bubble Jelly Project

• Journal Mom outsmarts Coke Pepsi
• Packaging Review Highlight Key words
• Packaging QUIZ
• Find an example of the following
• Skin Packaging
• Blister Packing
• Aerosol or Pump
• Flex Pouch
• Shrink Wrap
• Multipack
• Aseptic packaging
• Dispensing closure

5
Bubble Jelly Project

• Remember
• 1. Brand Strategy
• 2. Is there a need for the product?
• 3. Who is the direct/indirect competition?
• 2. Detailed Customer Profile
• 3. Distribution-Where? Why? How will product
  relate to retailers image?
• 4. What will be on the label (Brand, Product
  Name, weight, selling message, warnings,
  ingredients etc.
• 5. 4 Ps