Millennial Generation

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Millennial Generation

• Marketing to and Managing the

Pacific Northwest Apprenticeship Symposium 2009
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Coddled?
Social?
Confident?
Tech savvy?
Sense of entitlement?
Diverse?
Poor work ethic?
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Generations
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Source Pew Internet American Life Project
December 2008 survey. N2,253 total adults, and
margin of error is 2. N1,650 total internet
users, and margin of error is 3.
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Source Pew Internet American Life Project
December 2008 survey. N2,253 total adults, and
margin of error is 2. N1,650 total internet
users, and margin of error is 3.
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Source http//en.wikipedia.org/wiki/List_of_curre
nt_United_States_ Senators_by_age_and_generation
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Average Household Net Worth1983 to 1998
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Increases in Pre-Tax Income1979-2003
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Generations
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Percent of population age 25 with Bachelors
degree or more
U.S. Census Bureau, 2000
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Demographic Growth in Washington2000-2006
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Percent of California Youth Ages 5-25 with Access
to Home Computers and the Internet (2003)
Center for Justice, Tolerance Community,
University of California, Santa Cruz, 2006
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Median Age at First Marriage
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Living with Parents, age 19-24
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Teens say

• Assuming your salary was the same, would you
  rather

Source 2003 Gallup Youth Survey (Teens, ages
13-17)
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U.S. Working Age Population
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Millennial Employment Trends
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Millennial Goals
Source August 2004 Gallup Youth Survey
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Teens say

• As of right now, what kind of work do you think
  you will do for a career?

Source 2003 Gallup Youth Survey (Teens, ages
13-17)
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Life of a Millennial, born in 1985
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Source Pew Internet American Life Project
December 2008 survey. N2,253 total adults, and
margin of error is 2. N1,650 total internet
users, and margin of error is 3.
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