PERSUASIVE WRITING

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PERSUASIVE WRITING

• Year 6

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Resources

• Texts
• Calling all sleepyheads.
• The healthy snack shop (SAT test resource)

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Index
Introducing a persuasive text Persuasive
letter Advertisement Leaflet
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Introducing a persuasive text

• Getting started

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Objectives outcomes

• Learn that a persuasive text is one point of
  view.
• Learn about the language features of persuasive
  text.
• Learn how a persuasive text is structured.

• Be able to identify the language features in the
  text.
• Be able to pick out the way the text is put
  together in paragraphs.

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This lesson
Booster group The Healthy Snack Shop Set 1
Calling all sleepyheads
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Plenary 1
Be able to identify the language features in the
text.

• Emotive language to get a sympathetic reaction.
• Imperatives (commands) telling the reader what
  to do.
• Short sentences dramatic effect.
• Logical connectives e.g. therefore,
  because.
• Alliteration
• Address reader directly.
• Personal and informal tone.
• Use of contrasts to emphasise particular points.
• Use of facts to shock the reader.

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Plenary 2
Be able to pick out the way the text is put
together in paragraphs.

• Opening statement
• Argument point 1 elaborated
• Argument point 2 elaborated
• Summary conclusion

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Persuasive letter

• Letter of complaint

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Objectives / Outcomes
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This lesson
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Plenary Persuasive letter
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Advertisement

• buy this!

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Objectives Outcomes

• Learn how persuasive techniques are used in
  advertising.
• Learn how to construct the persuasive text for
  advertising.

• Use persuasive techniques to design your own
  advert.

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Adverts
Citroen cars Andrex puppy Thinkbox Anchor
Spreadable
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Looking at adverts

• Resource Focus on Literacy cp27, unit 29.

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Writing an advert

• Product name
• Special features
• Aimed at
• Slogan
• Pictures
• Claims about product
• Promotion
• Words phrases to create interest

• Questions
• Promises
• Instructions
• Requests
• Invitation
• Exaggeration
• Metaphor
• Warning
• Threat

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Persuasive techniques 1

• Questions
• Promises
• Instructions
• Requests
• Invitation
• Exaggeration
• Metaphor
• Warning
• Threat

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Language styles

• Strong adjectives
• Powerful images
• Alliteration
• Figurative language
• Facts
• Statistics
• Humour
• Catch phrases

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Plenary Advertisement
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Leaflet
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Objectives outcomes
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This lesson
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Plenary - Leaflet