IDEO Product Development Case Debrief

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IDEO Product Development Case Debrief
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Lesson 1

• IDEO delivers new products, often breakthrough
  products, in a consistent and predictable way
  because it has a system for innovation that has
  evolved through a process of continuous
  experimentation.
• - Each design project is not just a revenue
  generator but a learning opportunity.

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Lesson 2

• Some rules to remember
• Organize for rapid design iterations --
  experimenting quickly via prototypes provides
  rapid feedback
• Fail early and often -- embrace failures that
  occur early in the development process
• Leverage the value of early information --
  solving problems early is inexpensive and fast.
  The value of information is highest when it is
  generated early in the development process.