Sam Walton

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Sam Walton
1918-1992
"The Master Mind of Wal-Mart"
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HISTORY OF
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Marketing Mix
Products
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Marketing Mix
Argentina (12 stores) Brazil (25) Canada (241)
China (39) Germany (92) South Korea (16)
Mexico (671) Puerto Rico (54) United Kingdom
(272)
Place
3,627 stores in the United States
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Marketing Mix
Promotion
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Marketing Mix
Price
Prices of Wal-Mart products are more than most
likely going to be affordable to the average
family in America.
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COMPETITION
And other grocery stores
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Cool Facts About Wal-Mart

• If Wal-Mart were its own economy, it would rank
  30th in the world
• 8.90 out of every 100 in American stores is
  spent at Wal-Mart
• Wal-Mart is the largest private employer in the
  United States
• On the average, Wal Mart makes 10,000.00 a
  second.