Nameplates

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Nameplates

• Designing nameplates that make a splash

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Definition and Job

• The banner on the front of a newsletter or other
  periodical that identifies the publication is its
  nameplate. The nameplate usually contains the
  name of the newsletter, possibly graphics or a
  logo, and perhaps a subtitle, motto, and
  publication information.
• The nameplate is the portion of your first page
  that identifies your newspaper. It sets the tone
  of your publication and differentiates it from
  other newspapers. It typically appears in the top
  3 1/2 inches of the first page.

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Nameplate

• Contains
• Newspaper Name
• School Name
• City, State
• Date
• Volume (the year in the series--first year would
  be Volume 1)
• Issue Number (the number in the volume--the first
  of the year would be Number 1)

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Can Also Contain

• Price
• Page Numbers
• Web Address
• Circulation Number (how many copies printed)
• Subtitle or Motto

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Identity

• The nameplate adds the newspapers identity.
• It remains constant the same size, shape,
  contents, location
• Only designed once - take the time to get
  exactly what works best.

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Windows / Ears

• Boxed copy that promotes stories inside the issue.

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Windows / Ears

• Design the nameplate to utilize this element
• Sends readers to an inside page by showcasing
  stories or photos

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Consider the following

• Typeface
• Type Size
• Type Style
• Alignment
• Background
• Graphic Accents
• Color
• Artwork-- logo or symbol associated with firm or
  group

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Good nameplates use
Appropriate Fonts
Strong Graphics
Rule Lines
Layering