The Body Shop Tour

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The Body Shop Tour

• School of Languages
• Prepared by Lili Wilson

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If you ever wondered ...

• Where founder Anita Roddick got the idea
• What the first shop looked like in 1976
• Which natural ingredients are used in the
  products
• How the products are tested for safety without
  using animals
• Whats so different about the Body Shop

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Then a guided tour of the Body Shop
international factory and headquarters is the
one-stop route to discover all the answers.
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The Body Shop Story
In 1976 Anita Roddick opened a very small shop
selling hair and skin care products made in her
kitchen. The products were based on natural
ingredients. Her business grew very fast and she
soon associated it with human rights, animal
welfare and fair trade . Her fair-trade policy
is based on the idea of helping the third world
to help themselves. It embodies importing natural
ingredients and ancient recipes for skin and hair
care products from third world countries. This
has led to the companys famous motto Trade not
aid.
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A few key dates

• 1976 The first shop opened in Brighton
• 1978 First international franchise (a kiosk in
  Brussels)
• 1986 First campaign (Save the Whales)
• 1990 Beginning of campaign for human rights and
  animal welfare
• 1993 Launch of the Body Shop Tour
• 1997 Anita Roddicks contributions to the
  environment recognized by UNEP

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The Tour

• Journeying provides incredible insights
• After arriving at The Tour Centre you will travel
  with a knowledgeable and enthusiastic tour leader
  through a stimulating world which thrills the
  senses at every turn

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During the tour you will

• Discover how natural raw ingredients from every
  continent are used in the products
• Hear amazing anecdotes from Anita Roddicks
  world-wide trips
• Find out about the Community Trade Programme with
  disadvantaged peoples.
• Learn more about banning animal testing in the
  cosmetic industry

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Your Guide

• Will take you round the factory and show you all
  the interesting facts about the products
• At the end of the tour you will be offered a free
  sample of the latest product

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The Trading Post

• Here you can enjoy a colourful, Caribbean-style
  shopping experience.
• In addition to all the latest and favourite
  products you can snap up some factory-priced
  selections throughout the year.

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The Juice Bar

• Fresh juices and light snacks are available in
  the Juice bar.
• Special treats can be organised for example
• packed lunches
• Birthday parties
• Traditional cream teas
• Cheese and wine evenings

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Tour details

• Tours leave at 20 minute intervals and last
  around one hour and 20 minutes
• The whole visit will take approximately 3 to 4
  hours

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Educational Tours

• These tours cover many challenging topics
  discussed by students
• They are especially designed for students to
  enjoy the Body Shops unique heritage

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New Products

• In addition to the usual range nowadays there are
  other products services such as
• Publications such as The Body Shop Book of
  Wellbeing
• Virtual consultance
• Beauty Accessories

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For more information click below to go to the
Body Shop web site
Click me!
Enjoy your visit! Sources The Body Shop Tour
leaflet The Body Shop web site Personal contacts