LAB EXPERT CHOICE Analytical Hierarchy Processing (AHP) by Aj-Kulachatr Chatrakul Na Ayudhaya Marketing Department Business Administration Faculty ,PYU

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LABEXPERT CHOICE Analytical Hierarchy
Processing (AHP)by Aj-Kulachatr Chatrakul Na
AyudhayaMarketing DepartmentBusiness
Administration Faculty ,PYU
MK380Marketing Information System
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End of Ch 7-2 Have you any question ???

• See You on your Computer Lab
• EXCEL Solver , VISA , Expert Choice , I-Think
• Sec 1 Tuesday 15.30 - 17.30
• Sec 2 Wednesday 15.00 - 17.00
• Sec 3 Friday 15.00 - 17.00
• Evening School Friday 18.00 - 20.00
• Start 21 January 2003

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Marketing Information SystemAHP Expert Choice
EC
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Marketing Information SystemAHP Expert Choice
EC
?????????????????????? Expert Choice Create
Hierarchy 1. Create New Model Select File
Menu ,New, Enter File Name
Select Direct to build the
model 2. Enter Criteria Set goal to be active
node by click at goal node Edit menu /
Insert / Enter 1st Criteria
Description of Criteria (If need)
Repeat to entering other
Criteria 3. Enter Alternative Set Criteria to
be active node by click on
Edit menu / Insert / Enter 1st
Alternative
Description (if need) / Repeat to enter again
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Marketing Information SystemAHP Expert Choice
EC
?????????????????????? Expert Choice Pair
wise Assessment ?????????????????????????????????
???????????? Criteria ??? ???????????????
????????????????????? ????????? (Pair wise
Assessment) 1. Goal Criteria
--gt Set goal to be active node by click goal
node --gt Assessment menu / Pair
wise / Important / verbal --gt
Skip Preliminary Question --gt
Judgement by making comparison with scale bar
--gt Click Invert to invert the pair / enter
to finished 2. Pair wise in Quantitative /
Qualitative Criteria 3. Pair wise in each
alternative like 1.
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Marketing Information SystemAHP Expert Choice
EC
?????????????????????? Expert Choice
Results 1. To find out the
solution then click --gt Main menu / Synthesis 2.
Select from goal to see EIGNVECTOR of each
criteria 3. Improved Inconsistency Ratio (
if it gt 0.1 should be improved) 3. You can see
in graphic mode Dynamic / Gradient /
Performance / 2 D plot / Difference
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Marketing Information SystemAHP Expert Choice
EC
?????????????????????? Expert Choice
Sensitivity Analysis To analyze the sensitivity
of the alternatives toward the goal
???????????????????????????? ????????????????????
???? ??????????????????? (Preference) ?????????
?????????? Sensitivity ???? Graphic ?????????
Pair wise Scale Equal 1 , Moderate 3 ,
Strong 5 , Very strong 7 , Extreme 9
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Marketing Information SystemAHP Expert Choice
EC
Assignment EC 1. Goal ???????? Supplier TN
????? 2. Criteria ???????????? / ??????????? /
??????? / Service /
Available / Low price 3. Alternative Niyom /
SAHA / SiamTV / 4. Criteria Weight -
Service ??????????????????????? Available
- Service ??????????????? 2 ??????? Low Price
- Available ??????????????? 3 ??????? Low
Price
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Marketing Information SystemAHP Expert Choice
EC
Assignment EC (continue) 5. Matrix of
Alternative Weight