Food Photography

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Food Photography
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Types of Food Photography

• Packaging
• Advertising
• Editorial

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Packaging

• The most technical form of photography
• The most tedious
• Lighting is left flat for more detail
• Art Director dictates the layout of the food.

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Advertising

• Commercial, Magazine Advertising
• Menus
• Brochures.

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Advertising

• Art Director oversees the shooting
• Props are used for realism
• Key is to communicate all ingredients.

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Advertising

• Presentation is the sales pitch
• What you see is not always what you get.

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Advertising

• The sales pitch
• What you see is not always what you get.

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Advertising

• The sales pitch
• What you see is not always what you get.

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Advertising

• The sales pitch
• What you see is not always what you get.

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Advertising

• The sales pitch
• What you see is not always what you get.

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Editorial

• Most enjoyable food photography
• Less tedious, fewest constraints
• Target is to present best image
• Lighting is the key.

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Food Photography Team

• Photo assistant
• The food stylist
• The Prop Stylist
• The Client.