Waste to wealth creation.

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FUZION CRAFTS INTERNATIONAL
Better livelihood solutions to rural and
marginalized women in villages with a sustainable
solution of handicrafts manufacturing with easily
and abundantly available raw material.

• Waste to wealth creation.
• Abdur Mukit Bin Rouf
• mukitrouf_at_gmail.com
• 9706962203
• New Bakurpara
• PO dist-Goalpa

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The Need for a better life
These people are now working for wages as low as
Rs.30/day due to lack of opportunity. With Fuzion
Crafts International, they could earn at least
Rs.100/day.
These villages are within 5 Km radius from our
Center. These poor people need a sustainable
source of livelihood. ( more than 10,000 such
women)

Our enterprise gives them an opportunity so that
they can meet their basic needs.
We conducted Village Awareness Camps and more
than 300 people from these villages wanted to
work with Fuzion Crafts International.
From the business perspective, its a great
opportunity.
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Raw Material- Our UniquenessNatural Waste/weed
to wealth creation
Indirect employment to people to collect the
weed..
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The The Need and Our Solution

• Un-employment
• Un-organized handicraft market
• Difficulty in marketing products by individual
  artisans
• High demand and low supply
• High demand for new designs
• Need for better life for artisans earning as low
  as INR 30/day

Need

• We are organized
• Products will be marketed by Fuzion Crafts
  through various channels
• Gap between demand and supply filled by training
  artisans and reaching out to the customer
• Constantly develop and improvise on new designs.
  Currently, Fuzion Craft has more than 20 products
  with more than 70 designs.
• Artisans trained and paid wages of at lease INR
  100/day which is double their present earnings.

Our solution
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Market Potential
Total Handicraft Market Potential in India is
Rs.40,000 crores Export Target for Indian
Handicrafts for 2012-13 (EPCH) USD 3300 Million
INR 16500 Crore (Worldwide market for Indian
Handicrafts) Total Value of Handicrafts Produced
in India last year INR 26214 Crore. Hence
domestic Market size INR 10000 Crore The
Market size (opportunity) is 2600 Crore
Rupees. Distribution of share in East 43 of
the handicrafts are in Eastern India and hence
highly skilled labours can be employed very cheap
especially in the North-East. Over 50 of craft
production are from women. A considerable
percentage goes from North East Region and
generally from unorganized small players or
individual artisans.
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Mission and Vision Statements

• Mission- We want to make FUZION CRAFTS
  INTERNATIONAL a solution to the problem of poor
  livelihood conditions and make it a common
  platform for sustainable livelihood to thousands
  of rural and marginalized women.
• Vision We would make it a brand in handicrafts
  sector in eco-friendly and green products and
  make it a multi million company providing
  livelihood to thousands of rural women

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Operating Model

• Ours is a Scalable business model as we could
  scale up any time by organizing training for the
  unorganized village workforce.
• We provide training and also raw materials to the
  women in villages.
• We run a full time production base using
  part-time employment of a scattered population.
• We are a organized production unit procuring raw
  materials, developing designs, providing
  training, controlling quality and marketing
  products which otherwise is difficult for
  individual artisans.

Collect waste Water-hyacinth
Prototype design
Training to people
Work on job work basis
6.52 of the Production cost provides Indirect
labour
51.55 of the Production cost is paid to the
Artisans
Sales Marketing Looks after Trade fairs, B2B,
Website tie ups, etc
Quality check
Collect the finished job
18.2 of the Production Cost goes for indirect
employment
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Products
Blessing Lamps ( premium)
Premium Products
Collected crafts
Tribal Crafts
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Marketing Channels
Now we are selling only in local trade fairs
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Team
Name Designation Line of Work Work Experience/ In handicrafts
A.M.B. ROUF Creative Head Overall management 4 yrs/ 2yrs
Mrinal Padma Das Public Relations Manager Worker management 5 yrs/ 2yrs
Ajijul and Bubul (2) Master craftsmen/ Production supervisor Training/production/ design development 4yrs/ 2 yrs
Kabir Procurement Manager Raw material procurement 7 yrs/ 1 yr
A.Rouf Financial Manager Accounts 40 yrs/ 2 yrs
Pradip Josh (2) Marketing Manager Marketing 6 yrs / 2 yrs
All the Artisans Weaving/crafting 7 months
Mr. Ranjit Dey- master craftsman award winner
from the President ( 18 yrs experience)
Advisors Mentors at CIIE, IIM-A -
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Impact

• Social impact of our organization-
• Work from home better family care, Respect
• With time more of their children will go to
  school
• Financial impact of our organization-
• People earn 3 times there previous capacity.
• Sustainable source of income from home.
• Cost per beneficiary
• We can make them capable in 15 days with Rs.500
  to work for us and earn more.

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Impact to Date
Our Artisans- 41
Earning conditions in neighboring villages- they
earn Rs.30 to 50 with us at least Rs.100/day
More than 450 women from 4 villages want to join
us as on August2012
Training to specially abled and girls rescued
from forced domestic labour- 18 30
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Financial Summary Growth/Scale
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Investment Rationale

• Funding requirement-
• Though the direct cost requirement is 92 lakhs,
• I would like to raise 50 lakhs and make the
  business generate the future requirements.
  keeping six products in consideration.
• Once the business reaches scale (3 centres) it
  is self sustainable and
• Attractive Returns after 1-2 Years of Operation
  and livelihood to rural women.

• Private investor- Exit in 3 to 4 years with ROI
  of 60 .( equity/debt)
• Total Funding Requirements (approx.)
• Rupees 50 LAKHS
• To be Provided in 3 tranches in First 3 years
• Year 1 25 Lakhs
• Year 2 15 Lakhs
• Year 3 10 Lakhs
• ST Financing Line of Credit Required 20 Lakhs
  (approx.)

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Achievements 2012
http//www.sparktherise.com/getinspired-winners-s2
.php.ULJKiLD9FjE
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Thanking you
We started a village training on 2nd November
2012