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VITAGEN

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PRODUCT INTRODUCTION VITAGEN is a fermented milk drink made by fermenting good quality skim milk with probiotic cultures. Every bottle of VITAGEN is packed with ... – PowerPoint PPT presentation

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Title: VITAGEN


1
VITAGEN
2
PRODUCT INTRODUCTION
  • VITAGEN is a fermented milk drink made by
    fermenting good quality skim milk with probiotic
    cultures.
  • Every bottle of VITAGEN is packed with billions
    of the world-class probiotic cultures,
    Lactobacillus acidophilus imported from
    world-renowned biotechnology laboratory of Chr.
    Hansen in Denmark.
  • VITAGEN is produced by cultivating these live
    probiotic cultures in wholesome milk and blended
    with real fruit juice.
  •  

3
Company introduction
  • Malaysia Dairy Industries Private Limited began
    in 1963 as a joint venture between the Thio
    family and the Australian Dairy Produce Board.
  • Five years later, MDI became a locally- owned
    entity after the Thio family bought over the
    Australian interest in the company.
  • Establish in 1969, Malaysia Milk Sdn Bhd has
    become wholly-owned subsidiary of MDI with its
    own factory and office in Petaling Jaya,
    Malaysia.
  • Started operations in 1977 with the introduction
    of its first innovative product, a cultured milk
    drink called Vitagen.
  • Many other highly successful products soon
    followed under the Marigold brand - including
    Peel Fresh, HL Milk, Fresh milk and assorted milk
    drinks.
  • Today, the company has a wide range of products
    under its wings, including pasteurised fruit
    juice drinks, long-life milk and Asian drinks.
  •  

4
Company details
Company name Malaysia Diary Industries PTE LTD
Address 2 Davidson road 369941
RCB number 1963012600
Telephone (65) 6287 6421
Fax (65) 6377 8643
E-mail mgml_at_mdi.com.sgmgt_at_mdi.com.sg
Website www.mdi.com.sg
Business type Licensed food factory (dairy product)
5
Product Packaging
6
Product ingredients
  • Dietary Fibre (inulin, polydextrose),
  • Fructose,
  • Sucrose,
  • Milk Solids,
  • Glucose,
  • Permitted Stabilisers,
  • Natural Flavouring,
  • Lactobacillus Culture (probiotics).

7
PRODUCT FUNCTIONALITY
  • Help in digestion
  • Increase the number of good bacteria (probiotic
    cultures) in the intestines
  • Suppresses the growth of harmful bacteria, thus,
    improve the environment of the intestines
  • Help to maintain a healthy digestive system
  • Help support growth of good bacteria in the
    intestines

8
Product Recommended consumption
  • Everyone, regardless of age, can drink Vitagen
  • Pregnant or nursing women can consume it too.
  • Yet, asthmatics and diabetics is advisable to
    consult their physicians before drinking.
  • It cannot be given to babies below 12 months old.

9
  • At least a bottle daily to renew the good
    bacteria in the digestive system.
  • The ideal time to drink it is half an hour after
    meals.
  • Once the bottle is open, it is recommended to be
    consumed within 2-3 hours.
  • Always keep Vitagen in the refrigerator within
    2-3 hours after purchasing.
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