Company Name, Slogan

1
Company Name, Slogan
Logo
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AGENDA

• Introduction (2 min.)
• Team (roles)
• Overview of Business Challenge (3 min.)
• Analysis of Market Alternatives (3 min.)
• Competitive analysis
• Why unique?
• Strategy Recommendation (3 min.)
• Route, PL Forecast (Fare price)
• Making it Happen (3 min.)
• Q A / Close (2 min.)

3
INTRODUCTION - TEAM

• CEO
• Marketing
• Finance
• Treasurer

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Business Challenge

• Ground Effect. the most efficient form of
  powered flight ever known to man.

WidgetWorks
5
Market Alternatives
6
Strategy
7
Making it Happen
8
Q A
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Backup Slides
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Ground Effect Advantage

• A significant increase in Lift and reduction of
  induced Drag as compared to conventional aircraft
  in free flight

Chord Dominated GE
Span Dominated GE
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Efficiency
WIG neatly fits the gap between aircraft and ships
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Operating Costs
Fast Ferries
Hovercraft
Aircraft
Ferries
Operating Costs
WIG
Speed (Knots)
Speed Versus Operating Costs
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MARKET
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UNDERSTANDING THE MARKET

• What are we really selling?
• Our end-customers what can it do for them?
• Decision Criteria
• Price, Total Travel Time, Reliability
• Safety, Services, Location, Turbulence/Quality
• Company, Expertise, Appearance

• WIG
• Fuel efficiency?
• Low installed power?
• Low operational costs?
• Speed?
• No wake/wash?
• Immune to sea currents?
• No sea sickness?

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SWOT

• Strengths
• Total Travel Time
• Price
• Reliability vs. Aircraft
• Turbulence / Ride Quality
• Safety Level
• Terminal Location / Infrastructure Requirements
• Low Noise Pollution
• Low Probability of Water Pollution
• Low Maintenance requirements
• No Wake vs. Ferry

• Weaknesses
• Company and Industry Reputation - unproven
• Services enroute

• Opportunities (refer to Market Match slide)
• Threats (refer to Risk Management Plan

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Marketing Plan (Pre-Launch)

• Design Phase
• Customer Advisory Board
• Develop Distribution/Alliance Partnerships
• Investor Relationships
• Supplier Relationships
• Design Milestone Events
• Newsletter
• Prototype Phase
• Public Relations with key customers and
  stakeholders
• Targeted Direct calls and presentations
• Funnel Management
• Scan public opportunities
• Association and Conventions PVA, Interferry,
  Speed at Sea etc.

17
Marketing Plan (Launch)

• Launch Phase
• Extensive PR Event Campaign, Advertising/Promo
• Continuation of pre-launch activities below
• Customer Advisory Board
• Develop Distribution/Alliance Partnerships
• Investor Relationships
• Supplier Relationships
• Design Milestone Events
• Newsletter

18
Marketing Plan (Post Launch)

• Maintenance
• Case Studies
• Annual Customer Group Meeting / News letters
• Added Value Services / Products
• Training (Onsite, remote, CBT and simulators)
• Refits/Modifications
• Prepare for new product launch cycle