PROLOGIC FIRST

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PROLOGIC FIRST
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Core business

• Client-server and Internet based application
  software products for the hospitality vertical
• We also offer services
• Product revenues drive services revenues

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Why vertical products ?

• Suited to us as an SME

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Revenue characteristics

• Over time
• share of license revenues will reduce
• Assured revenues from maintenance will increase
• Steady aftermarket revenues
• minimizes cash flow risks
• funds further growth

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Manpower growth

• Revenue growth is not directly related to
  manpower strength
• Benefits
• Lower growth in fixed costs
• Less need to compete for resources

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Skills mix

• Requirement of service staff with domain skills
  grows
• Not that of developers
• Easier to hire domain resources

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Locations

• Only Delhi Dubai
• Cater to customers in 12 countries
• Phone, chat, email remote log-in
• On-site services charged extra
• High service levels.
• High customer satisfaction.

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Hospitality focus

• The domain we understand best.
• Market opportunities.

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The team

• 5 senior persons with more than 10 years of
  hospitality IT experience
• Oberoi Software India Optims France
• Have been involved in development of products
  earlier
• More domain skilled persons from user sites and
  competition

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Market opportunity

• Need for integrated ERP-like Windows based
  software for hospitality
• Beta tests in Mauritius, Abu Dhabi, UK Portugal
• Prologic First launched WISH in 1998
• Amongst the 1st vendors to do so
• What we delivered

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Comprehensive integrated
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Exceptional user interface
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Exceptional features
Built-in contact management
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Efficient use of hardware

• Require only the recommended Windows hardware
• No proprietary items
• Best performance amongst similar competition
• Lower project costs.
• Lower cost of ownership.

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Services the key differentiator

• Exceptional word-of-mouth reference from
  customers
• 24/7 help-desk
• Backed 24/7 by development
• Frequent upgrade releases
• International competition cannot match.
• Our Indian advantage.

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Our achievement

• 120 customers in 12 countries

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Customer profile

• International brand hotels
• Hilton, Intercontinental, Le Meridien, etc
• Regional chains
• Oberoi, Constance, Qatar National, etc
• Luxury independent hotels
• Pennyhill UK, Emirates Al Maha Dubai, etc
• Others
• Jaypee Greens, Tropical Smoothies, etc

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Future

• New markets.
• New applications.

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New Markets

• Brazil, Australia, Saudi Arabia
• Morocco, France, South Africa, China, Cyprus,
  Greece, etc
• On-going strategy
• Developing markets first.
• Developed markets with partners.

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New applications

• CRM, BI, web based reporting, mobile
  applications, etc
• On going strategy
• Maintain technology leadership.

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PROLOGIC FIRST

• Thank you.