InfraStruXureTM Overview

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InfraStruXureTM Overview
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On-demand scaleable, manageable, pre-engineered
solutions
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Program

• The Transition from PowerStruXure to
  InfraStruXureTM
• InfraStruXureTM Overview
• Network Critical Physical Infrastructures (NCPI)
• Market Overview and Key Drivers
• Details of the InfraStruXureTM Solutions
• InfraStruXureTM Build Out Tool
• Total Cost of Ownership
• Questions Answers
• Duration 45 minutes presentation
• 15 minutes Q A

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The Transition from PowerStruXure to
InfraStruXureTM

• InfraStruXureTM is an evolution of PowerStruXure
• Expanding the building block beyond power
• InfraStruXureTM integrates the rack, power,
  cooling, management and services
• We changed the rules of implementing a Network
  Critical Physical Infrastructure (NCPI)
• Approximately 100 Fortune 1000 companies adopted
  the solution

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InfraStruXureTM Overview

• The only patent-pending, integrated architecture
  for power, cooling, and data center management in
  the industry
• Designed using a modular, manageable, and
  pre-engineered approach
• Enables the IT managers to select a variety of
  standardized components to create a customized
  solution
• Provides the reliability, affordability, and
  predictability of standardized solutions yet
  completely customized
• Offers significant TCO savings through open,
  adaptable, integrated solutions

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Network CriticalPhysical Infrastructure (NCPI)

• NCPI covers all components, products, and
  solutions supporting the critical networks
• A fragmented 400-500 suppliers serving the NCPI
  space
• InfraStruXureTM offers open, adaptable, and
  integrated solutions to the NCPI

• Batteries

Service
Generators
Switchgear
UPS
Cabling
Racks Enclosures
Air-conditioning
Management Software
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Network CriticalPhysical Infrastructure (NCPI)

• Approx. 25,000 NCPI in Europe that will be
  upgraded/enhanced
• 63 has a specific goal of enhancing availability
• 46 has a specific goal of upgrading bandwidth
• 24 are adding more users to the network

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Dealing with problems like this?
It may look like chaos but it is in fact a
system!
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Market Demands

• Users of NCPIs are dealing with
• Hot spots that causes unforeseen downtime
• Racks clogged with cables
• Complex systems leading to human error and long
  repair times
• Under-utilization of capital expenditures and
  high operating costs
• Wasted space due to inefficient design
• Heavy dependency on external resources
• Branch circuits overloads leading to expensive
  downtime
• InfraStruXureTM is ready to solve this!

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Traditional legacy costmore and delivers less

• Room level design
• Causes over-building, lost capital and operating
  expenses.
• Non-integrated systems
• Complicates manageability and is susceptible to
  downtime. High repair costs as most of the work
  is custom.

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The InfraStruXureTM Approach

• Rack Level Design
• Pay-as-you-grow, targeted availability, optimized
  CapEx/OpEx
• Integrated Systems
• Increase speed of deployment, reduce risks,
  ensure system wide manageability and standardized
  components

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InfraStruXureTM Typical IT Environments

• All types consists of the following components
• Rack
• Physical environment to house networking
  equipment
• Power
• The engine providing power and power distribution
  to each rack
• Air
• Providing air distribution to each base building
  block
• Management
• Solution wide software managing power and air
  with the NCPI
• Services
• Maintenance and professional services for the
  entire NCPI

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InfraStruXureTM Solutions Grid
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InfraStruXureTM Solutions Grid
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InfraStruXureTM Type A

• 1-10 racks, lt10kW
• Type A Systems are comprised of stock components
  from the product types below. Using these stock
  components you can customize a solution for your
  IT Environment.
• Power
• Smart-UPS RM
• Symmetra RM
• Rack
• NetShelter VX
• Rack Mount-PDU
• Environmental Monitoring Unit
• Air
• Air Removal Unit

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InfraStruXureTM Type B

• 10-100 racks, lt200kW
• Type B Systems are configured to order by APC or
  an APC Certified Reseller to the exact
  requirement using components from the product
  types below. Using the InfraStruXure Build Out
  Tool a customized solution for your IT
  Environment is created.
• Power
• Symmetra PX
• 40kW PDU
• XR Battery Pack
• Rack
• NetShelter VX
• Rack Mount-PDU
• Environmental Monitoring Unit
• Power Cable Troughs and Ladders
• Data Partitions
• Air
• Air Removal Unit
• Air Distribution Unit

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InfraStruXureTM Type C

• 100 racks, gt200kW
• Type C Systems are engineered to order by APC or
  an APC Certified Reseller to the exact
  requirement using components from the product
  types below. Using the InfraStruXure Build Out
  Tool a custom engineered solution for your IT
  Environment is created.
• Power
• Symmetra MW
• Battery Cabinets
• Power Distribution
• Rack
• NetShelter VX
• Rack Mount-PDU
• Environmental Monitoring Unit
• Power Cable Troughs and Ladders
• Data Partitions
• Air
• Air Removal Unit
• Air Distribution Unit

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InfraStruXureTM Build Out Tool

• Online configurator for building data centers
• All InfraStruXure Types can be configured in the
  BOT

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InfraStruXureTM Benefits

• Optimal cooling distribution and heat exhaust for
  rack environments prevents overheating
• Pay as you grow scalability optimizes CapEx and
  lowers OpEx
• Rack-optimized as opposed to room-based design
  lets you target availability
• Additional enclosure depth provides better cable
  mgmt and power distribution
• Web-based build-out tool reduces dependencies on
  configuring the total integrated solution
• Rack-optimized design is space efficient
• Pre-engineered, integrated solution decreases
  human error and lowers repair time
• Monitoring of power and environment at the rack
  level helps avoid downtime

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Save on Total Cost of Ownership

• InfraStruXure provides higher availability
  levels while decreasing Total Cost of Ownership
• Up to 20 cost savings on CapEx
• Up to 30 cost savings on OpEx

www.apc.com/tools/isx/tco
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Total Cost of Ownership
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Online Total Cost of Ownership Calculator

• Online (www.apc.com/tools/isx/tco)
• Default settings
• Advanced settings with over 38 custom settings
• Example raised floor cleaning cost,
  rack/enclosure material cost, fire detection
  material cost, etc, etc
• 8 different reports available
• Design Life Costs w/charts
• CapEx OpEx Summary w/charts
• Cashflow
• InfraStruXure Cost Breakdown
• Lifetime Electricity Cost
• InfraStruXure, Legacy, and Ideal Solution Sheets

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Third Party Branding Strategy
This is X Certified badge that would appear on
APC products as well as vendors to designate
compatibility with InfraStruXureTM.
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InfraStruXureTM Customers

• To manage HP Intel Itanium? solutions for our
  key customers, now and in the future, APCs
  InfraStruXure provides a 3-phase data center
  solution giving us the high availability we need,
  a modular design for flexible growth, rapid
  deployment and an easy, attractive cabling
  scheme.
• Neil Dallison, Program Manager Itanium, HP Intel
  Solution Center

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Competitor Comparison

• Outmoded Approach
• Non-standardized, non-integrated products that
  are complex, resource intensive, and difficult to
  manage
• Architecture is still anchored around complex
  electrical and mechanical infrastructure designs,
  often based on 20 to 30-year old technologies
• Analogy Computer industry pre-1980s
• Fragmented suppliers of components, not solutions

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We Invite People to Come to Our Demo Facilities

• InfraStruXureTM Demo Centers
• Munich, Germany
• Kolding, Denmark
• London, United Kingdom
• Milan, Italy
• Lisbon, Portugal
• Madrid, Spain
• Amsterdam, Netherlands
• InfraStruXureTM Mobile Education Center

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• OPTIMIZE your capital expenditures with a
  pay-as-you-grow solution that allows you to build
  out capacity only as its required
• MANAGE todays constantly changing environments
  with thorough, proactive management across your
  entire IT infrastructure
• ADAPT your infrastructure as the need arises
  without abandoning your previous investment?
• INCREASE availability per dollar spent with
  pre-engineered, modular components
• UTILIZE a rack-optimized power and cooling
  architecture that reflects the real-world
  conditions of todays IT environments
• CUSTOMIZE the power and cooling infrastructure
  that is right for you, with a configure-to-order
  process and a simple-to-use online build-out tool
  
• EMPLOY best-of-class architecture across your
  net-work, from wiring closets and server rooms to
  enterprise-level data centers

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Questions Answers