Virtual Fitting Room'

1
Virtual Fitting Room. With functionality to
Search, Compare and Discuss Clothing, Footwear
and Fashion Accessories.
2
Market Positioning

• For shoppers, SMLXL.me is a virtual fitting room
  where they can search, compare and discuss items
  available in retail outlets.

3
Market Positioning

• For business users, clothing and footwear stores,
  apparel distributors, SMLXL.me is a chance to
  showcase their stock on the Internet while using
  new sales technologies that are based on virtual
  interaction with customers who already interested
  in their items, publish actual stock, prices and
  promotional materials.

4
Challenge

• You cannot visit every store and try on every
  piece of the apparel.
• Would you like to cultivate your own style, find
  the clothes that are really you and be able to
  choose the apparel from the comfort of you own
  home?

5
Solution

• The users will be able to search the stock from
  hundreds of stores.

6
Solution

• Select items, try them in a virtual fitting room
• and put aside for future reviews or check in
  store
• with SMLXL.me mobile version.

7
Solution

• Discuss apparel with their friends while getting
  regular updates
• on new arrivals and collections.

8
Market Analysis
Source Amico (Russian-based consulting company)
http//marketing.rbc.ua/publication/26.07.2007/119
8
9
Market Analysis
Worldwide, clothes are the second most popular
item for online shopping.
Just 19 of online shoppers (or about 4.8 mln)
have purchased clothes online.
Source Nielsen Online http//www.acnielsen.ru/ne
ws.php?news_id32
10
Market Niche

• As our starting point, we have chosen
• To work in Moscow (about 30 of Russian apparel
  market).
• Brand name casual clothing niche, middle price
  range.
• This particular segment includes
• About 500 retail outlets
• 200,000 potential customers
• Approximate 287 mln./yr. sales (0.625 of
  Russias apparel market or 2 of Moscows
  market)
• Target Areas for future development
• Mens wear (12.0 bln./yr. market)
• Active and sportswear (3.5 bln./yr. market).

11
Market Goal

• We plan to embrace up to 80 of all retail
  outlets
• in this niche with the following characteristics
  
• 30,000 unique models of clothing and footwear
• 15,000 active customers (15 of the segment)
• 5 mln./year in sales (15 of the segment).

12
Operational and Business Model

• Our business model will be based on following
  revenue streams
• Subscription fee from participating stores
  (commission)  70
• Advertising  20
• Paid services  10

13
Our Team

• Project Leader Sergey Safonov
• Mr. Safonov has been involved in Internet
  projects since 1996.
• 2000-2002 founded and operated a design company
• 2002-2005 started from scratch, and managed a 3D
  animation studio with 30 designers and support
  staff
• 2005-2009 founded and operated Lunohod-1.ru an
  online store selling designer toys to date, the
  store is a part of the wholesale warehousing
  retail chain, and has partnerships established
  with clothing stores and distributors for both
  purchases and sales.
• Technical Director Semyon Yarko
• A graduate of Moscow Engineering and Physics
  Institute (MIFI), Mr. Yarko is the developer of
  Fitlit a prototype for the Internet-based
  virtual fitting room. To date, in addition to
  being a Project Leader at Effektivnyie Resheniya
  (Effective Solutions) JSC, as Director Mr. Yarko
  manages Global Designing a local company
  involved in development of Internet projects.