Bell Pottinger Group

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Bell Pottinger Group
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Better reputations. Better results.
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• PUBLIC RELATIONS DIVISION
• BELL POTTINGER SANS FRONTIERES BELL POTTINGER
  GROUP HARVARD BELL POTTINGER CORPORATE
  FINANCIAL HARVARD GmbH BELL POTTINGER PUBLIC
  AFFAIRS MMK BELL POTTINGER BUSINESS
  BRAND TRAFFIC ADVERTISING BELL POTTINGER
  CONSUMER INSIGHT MARKETING BELL POTTINGER SPORT
  SPONSORSHIP RESONATE BELL POTTINGER NORTH DE
  FACTO BELL POTTINGER USA RARE CORPORATE DESIGN
  BELL POTTINGER MIDDLE EAST THE SMART COMPANY
  GOOD RELATIONS CORPORATEGOOD RELATIONS
  CONSUMERGOOD RELATIONS POLITICALGOOD RELATIONS
  WALES
• ADVERTISING MARKETING SERVICES DIVISION
• THE VCCP GROUP SPECIALISTSVCCP TEAMSPIRITGASOLIN
  E TTA GROUP
• PURE MEDIAVCCP DIGITALSFW
• RESEARCH DIVISION
• OPINION LEADER RESEARCH LEDBURY RESEARCH

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UKs Number One

• No 1 five years in a row
• Bell Pottinger Corporate Financial top 10 UK
  FPR and IR agency
• Bell Pottinger Public Affairs No.1 UK
• Bell Pottinger Public Relations leading B2B
  agency
• Resonate top 12 Consumer agency
• Good Relations leading full service agency
• De Facto healthcare
• Harvard TMT

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Some of our clients
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Some of our clients
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Sectors we serve

• Government/Public Bodies
• TMT
• Healthcare
• Leisure
• Property
• Transport, Travel Tourism
• Financial Services
• FMCG

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Our services

• Our clients come to us when they need to build
  great reputations for their brands and-
• win more customers, or increase sales,
• launch new products or build on existing ones.
• They ask us to help when they have to-
• announce important results, or win investor
  confidence,
• buy other businesses or prevent unwelcome
  takeovers.
• We help them to-
• be better understood and supported by the media
  who report on them.
• shape regulatory environments and lead important
  public debates that influence the markets they
  serve.
• campaign to change national agendas
• make employees brand advocates wherever they go.
• defend their reputations, or recover from crisis
  situations

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The services we provide
Corporate Social Responsibility
Crisis Communications
B2B PR
Reputation Management
Financial PR
Clients use one, or a number of our services
Leadership Communications
Internal Communications
Event Management
Media Relations
Investor Relations
Political Public Affairs
Consumer PR
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We provide niche services where clients need
them, or seamless teams where the need is for
integrated communications
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ALL
ALL
CSR
Campaigns
Public Affairs
Crisis Issues
Employer Comms
Corporate
Reputation Management
Public Sector
Financial PR IR
CEO Counsel
Niche services
Brand
B2B
B2C
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Delivering integrated services - if you need them
- from across the whole of Chime
A Strategic communications B Brand
Strategies - corporate and productC
Reputation managementD Media relationsE
Financial and investor relationsF Government
political relationsG Regulatory affairsH
Business to business communicationsI
Consumer public relationsJ Employee
communicationsK CEO communications
counsellingL Digital communications
consultancyM Crisis and Issues management N
Advertising O Market research P
Corporate social responsibilityQ Sports and
sponsorship
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Our key people
Charles Cook, Deputy Chairman BPCF
Tim Ryan Chairman Bell Pottinger International
Peter Bingle, Chairman
BPPA
David Sowells Managing Director
BPPA
Stephen Benzikie, Managing Director BPCF
David Wilson, Managing Director BPPR
Ann Fossey, Chairman GR
Richard Anderson, Managing Director De Facto
Chris Warham, Managing Director Insight
Chris Cartwright Managing Director Harvard
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Members of the Collective
Claire Cater
Simon Jones
David Telling
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Our aim

• Bell Pottinger Group companies exist to make our
  clients better known, better regarded and more
  successful.
• We believe that better reputations help our
  clients to achieve better results
• We understand that our job is positively to
  influence the opinions and behaviours of the
  people our clients depend on for success

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The reputation equation

• What you do
• What you say
• What others say about you
• Reputation
• Reputation what people believe about you
• What people believe about you how they behave
• Supportive behaviours improved chances of
  success

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Communications / Behaviour Planning process
Who do we need to influence?
What to say? (Have a Point of View)
What, exactly, are we trying to achieve?
What do we want them to do?
Best ways of reaching them?
Whats in it for them?
DO IT!
Do we need to behave differently?
Is it getting through?
Their reaction?
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We talk to all the audiences our clients want to
reach
Customers
Employees
Local communities
Shareholders
Business Leaders
Business partners
The Court of Public Opinion
Financiers
The Media
Government
Competitors
Regulators
Politicians
Total integration, whatever the channel
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The world we live in

Audience centricity Savvy, empowered networked
consumers
Proliferation of media channels
Overload of information
36.5bn text messages predicted to be sent in the
UK in 2006
Over 450 digital TV channels
3,000 commercial messages a day
You need both a strong narrative and a strong
visual narrative to cut through
Define network of audiences and engage with them
Imperative that your communication can work
across all 3 screens
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The Perfect Storm in reputation management

• There is a perfect storm of business, social and
  technological trends that are dramatically
  changing the media and communications industry-
• Raised expectations of stakeholders
• Deference-to-Reference trend people prefer to
  trust people like themselves rather than
  traditional authority sources
• Proliferation of new forms of online/social media
• Technology empowerment and the explosion of media
  
• Increased transparency
• Faster everything

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Reputation 2.0

• Corporate positioning, IR and MA
• CEO/Management profile raising
• Corporate responsibility
• Secure/prevent legislation
• Regulations Compliance
• Campaigning
• Build brands, increase sales, launch products
• Protect/manage reputation/crisis
• Internal Communications

All more difficult and complex in this digital
world called Web 2.0
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We want to be measured

• What matters to us is that we help our clients to
  succeed
• To do this, we like to apply a rather demanding
  set of measures
• Only this way, will we achieve a reputation for
  results

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Measurement framework
WHERE YOU ARE NOW
WHERE YOU WANT TO BE
HOW YOU GET THERE

• OUTPUTS
• Messages
• - Media
• Events
• Mailouts
• Web
• Seminars
• Etc.

PROGRAMME

• UPTAKES
• Measurement
• Media
• Web hits
• Attendance

TAKEOUTS Messages Received?
How you are seen now - Reputation Survey
AUDIENCE PERCEPTION
OUTCOMES Behaviour Changed?
AUDIENCE BEHAVIOUR
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The companies and work
The Collective BPCF BP Public Affairs BP Public
Relations Good Relations London Rare Corporate
Design Resonate
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The companies and work
DeFacto Harvard UK Harvard Germany Insight Bell
Pottinger USA MMK
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Some wins 2007
The Collective BPCF BPPA BP Public
Relations Good Relations London Resonate Insight/
BP North
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Some wins 2007
DeFacto Harvard UK Harvard Germany Bell
Pottinger USA MMK The Smart Company
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We help our clients to WIN

• For us, winning for our clients is everything.
• Were always asking ourselves
• What should victory feel like for the client?
• How will we know when weve won?
• We define that first and work back into
  strategy.

Kevin Murray, Chairman, Bell Pottinger
Group Telephone [phone] Mobile [phone]