Reliance Digital

1
(No Transcript)
2
Needs of the film industry

• Create a hype
• Use latest innovative advertising methods
• Impactful advertising at every customer connect
  areas
• Latest fad of movie promotions Retail
  Advertising

3
enter
4
About reliance retail
Catering Indian Customers Through Multiple Formats
5
900 stores in 80 cities across the country
6
Deepest penetration into locality neighborhoods
7
High shopper revisits as a result of value Food
Grocery offerings
8
Average footfalls /store/ week Fresh
10000 Super 30000 Hyper 50000
9
Now presenting..
10
5
11
4
12
3
13
(No Transcript)
14
(No Transcript)
15
PICTURE START
16
CURTAIN RAISER
17
What is the curtain raiser offer?

• Its a focused effective pre-release marketing
  publicity plan for the film industry executed
  at all Reliance Retail stores Reliance Retails
  O-O-H media properties
• It consist of a specially designed Media Plan
  which is best suited for most movie release
  requirements
• These Fifteen Day Media Plans also known as
  FDMPs are available in HEXA PACK DODECA PACK
  of 6 12 FDMPs respectively which should be
  consumed within 12 months of purchase within a
  single or a combination of cities

18
What does a FDMP comprise of ?
19
Poster standee 1 at each store Your movie
poster will be the first thing seen whenever
anybody enters or passes through our stores
20
In-Store TV All screens in a city A highly
impactful digital medium of advertising within a
store
21
WheelBoards 2 in each city Take your message to
each every road in the city on our
Distribution trucks 24 X 7
22
Choice of Packs
23
How do you benefit?
Cost benefit analysis between standard rate card
Curtain Raiser offers Premium Box Hexa pack
FDMP
24
Value proposition

• Use as you choose (Flexibility of every pack
  allows you to plan the use of tickets to suit
  your marketing plan)
• Reach out to the right people at the right place
  at the right time (When they are in a leisure
  frame of mind)
• Publicity reach goes to prominent areas in the
  city that matter.

25
Thanking You
Contact Us DEVASHISH MISHRA Email
dev_at_dnsnetworkservices.com Mobile [phone] DNS
Network Services Pvt Ltd (Channel Partner of
Reliance Digital Media)
26
Each Hexa pack - Balcony comprises of 6 FDMP
ticket Rs. 900,000 per pack Every FDMP ticket
delivers a 15 day activity time period. Every
FDMP ticket is valid for 52 weeks and can be used
once during that year. Each ticket can be used in
any city of the same Balcony
BACK
27
Each Hexa pack - Dress Circle comprises of 6
FDMP ticket Rs. 1,200,000 taxes (per
pack) Every FDMP ticket delivers a 15 day
activity time period. Every FDMP ticket is valid
for 52 weeks and can be used once during that
year. Each ticket can be used in any city of the
same Dress Circle
BACK
28
Each Hexa pack Premium Box comprises of 6
FDMP tickets Rs. 1,800,000 taxes (per
pack) Every FDMP ticket delivers a 15 day
activity time period. Every FDMP ticket is valid
for 52 weeks and can be used once during that
year. Each ticket can be used in any city of the
same Premium Box
BACK
29
Each Dodeca pack - Balcony comprises of 12 FDMP
ticket Rs. 1,200,000 taxes (per pack) Every
FDMP ticket delivers a 15 day activity time
period. Every FDMP ticket is valid for 52 weeks
and can be used once during that year. Each
ticket can be used in any city of the same
Balcony
BACK
30
Each Dodeca pack - Dress Circle comprises of 12
FDMP ticket Rs. 1,800,000 taxes (per
pack) Every FDMP ticket delivers a 15 day
activity time period. Every FDMP ticket is valid
for 52 weeks and can be used once during that
year. Each ticket can be used in any city of the
same Dress Circle
BACK
31
Each Dodeca pack - Premium Box comprises of 12
FDMP ticket Rs. 2,400,000 taxes (per
pack) Every FDMP ticket delivers a 15 day
activity time period. Every FDMP ticket is valid
for 52 weeks and can be used once during that
year. Each ticket can be used in any city of the
same Premium Box
BACK