Oracle Demantra

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Oracle Demantras SolutionSolution Components
Shankar SaikiaSales Consultant
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Topics

• Solution Overview
• How does it help my business ?
• Components
• What does each do?

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Demantras End-to-End Solution
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Oracle Demantra
Demand Management

• Statistical forecasting
• Causal factors
• New product introduction
• Reporting analysis
• Collaboration Platform - alerts exceptions
• Unlimited Hierarchies, Dimensions, Levels and
  Attributes
• Mixed/Multiple Demand Signals

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Measure Performance Forecast Accuracy
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Oracle Demantra DM
Real-Time Sales and Operations Planning

• Offline Capabilities
• Oracle Demantra anywhere pure html view
• Fpos/Fsum Supply Chain functions in Series
• Bayesian Collaboration
• Dynamic Open Link to Excel and other BI tools
• Consensus Planning
• CPFR

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Collaborative Portal
Integrated, Configurable KPIs
Advanced Worksheet tools
Real-time Alerts, Exceptions Workflow messages
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Oracle Demantra
Advanced Forecasting and Demand Modeling

• Advanced Statistical Engine Capability and
  Reporting
• Computation and Display of Individual causal
  contribution
• Impact Analysis of events
• Cross-correlative Analysis
• Attribute based forecasting
• Promotion/Sales Calendarization
• Nodal Tuning
• Unlimited Causals
• NPI - Shape modeling and alignment
• Additional and improved forecasting models
• Advanced reporting (Gantt charts for Deals,
  Trade, Promo, Price breaks etc.)

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Bayesian-Markov Modeling vs. Best Fit
Approaches
Source Demantra CPG customer
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Oracle Demantra
Predictive Trade Planning

• Create/Copy and Plan promotions
• Compute and display decomposition of lifts, halo
  and cannibalization effects
• Analyze display promotion effectiveness
• Statistically calculate baseline forecast
• Do scenario evaluation against profitability,
  quota, and allocated budget

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Oracle Demantra
Trade Promotion Optimization

• Suggest optimum promotions to maximize ROI,
  Volumes or Revenue based on constraints and goals

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Oracle Demantra
Deductions and Settlements Management

• Reconcile deductions and payments with proof of
  performance from your customer (retailer) per
  promotion terms
• Administrate reconciliation of settlements

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Solution Comparisons
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Vtech

• VTech is a global provider of corded and
  cordless, telephones, electronic
• learning products and contract manufacturing
  services
• Challenge
• Improve service levels and on-shelf availability
  with big box retailers in order to increase
  revenues, while keeping inventory levels and
  minimizing logistics costs
• Strategy
• Implement a consumer driven planning process with
  retailers to reach a one-number plan using POS
  data and retailer merchandising schedules
• Solution
• Real-time Sales Operations planning
• Results
• Rapid time-to-benefit with implementation in 90
  days
• Increased order fill rate from 55 to over 95
• Increased inventory turns from 3x to 6x per year
• Reduced retail compliance fines by 85
• Reduced logistics costs by 65
• Reduced price protection claims by 40

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Demantras Customers
Consumer Durables
Medical Devices
Consumer Packaged Goods
Media Entertainment
Quick Serve Restaurants
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Summary

• 6 components in solution
• Demand/Sales Forecasting
• Trade Promotions Management