PRODUCT ANALYSIS AND PRODUCT EVALUATION

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PRODUCT ANALYSISAND PRODUCT EVALUATION
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WHAT IS PRODUCT ANALYSIS?

• TO ANALYSE A PRODUCT IS TO STUDY IT IN SMALLER,
  MORE DETAILED PARTS.

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FOR EXAMPLE- YOU NEED TO DESCRIBE

• DESIGN
• USES.
• SHAPES.
• COLOUR.
• DECORATION

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FOR EXAMPLE- YOU NEED TO DESCRIBE

• MATERIALS
• CONSTRUCTION OF FABRICS USED.
• FIBRE CONTENT.
• COMPONENTS.
• SPECIAL FINISHES.

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FOR EXAMPLE- YOU NEED TO DESCRIBE

• CONSTRUCTION
• NUMBER OF PATTERN PIECES.
• THE ORDER IN WHICH PATTERN PIECES AND COMPONENTS
  ARE PUT TOGETHER.

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WHAT IS PRODUCT EVALUATION?

• PRODUCT EVALUATION INVOLVES TESTING THE PRODUCT
  IN TERMS OF EFFECTIVENESS.

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FOR EXAMPLE - YOU NEED TO TEST

• HOW WELL IT PERFORMS.
• WHERE IT COULD BE IMPROVED.
• THE PRODUCTS STRENGTHS.
• THE PRODUCTS WEAKNESSES.

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FACT v OPINION.

• PERFORMANCE TESTS WILL BE BASED ON FACT- e.g. How
  many times was the product washed before the
  fabric shrank or colours ran?
• OTHER TESTS WILL BE A MATTER OF OPINION- e.g. Are
  the colours suitable for the type of customer?

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MAKING CRITICAL JUDGEMENTS

• EVALUATING A PRODUCT IS NOT THE SAME AS
  DESCRIBING IT!

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FOR EXAMPLE

• TO SAY THAT THIS SKI JACKET IS MADE FROM WHITE
  NYLON WOULD BE A DESCRIPTION.
• TO SAY THAT THIS SKI JACKET HAS A TWO LAYER
  COATED SHELL FOR WATER PROTECTION WOULD BE A
  DESCRIPTION WITH AN EXPLANATION WHY.

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FOR EXAMPLE

• TO SAY THAT THIS SKI JACKET IS MADE FROM
  STORMLIGHT 3.0-E BALLISTIC NYLON FABRIC (10,000MM
  5,000G) WITH A TWO LAYER COATED SHELL FOR
  SUCCESSFULL WATER/SNOW PROTECTION WOULD BE AN
  EVALUATION OF THE DESIGN SUCCESS IN FUNCTION.

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DESIGN PRINCIPLES

• FORM- ITS THREE DIMENTIONAL SHAPE.
• SIZE- THE DIMENTIONS OF VARIOUS PARTS.
• FUNCTION- WHAT SHOULLD IT DO, AND HOW SUCCESSFUL
  IS IT.
• MATERIALS- WHAT IS IT MADE FROM.
• COMPONENTS- SUITABILITY OF PARTS USED.

• COLOUR AND TEXTURE- WHAT IT LOOKS AND FEELS LIKE.
• DECORATION- ADDED PATTERNS OR OTHER NON ESSENTIAL
  PARTS.
• AESTHETIC APPEAL- IS IT PLEASING TO THE EYE.
• COST- SELLING PRICE AND MARKET POSITION.
• MANUFACTURE- HOW IT HAS BEEN MADE, QUALITY AND
  QUANTITIES.

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• WHAT IS YOUR PRODUCT USED FOR?

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• EXPLAIN TWO OF THE DESIGN FEATURES OF THE PRODUCT
  AND WHY THEY MIGHT APPEAL TO THE USER?

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• WHAT IS THE PRODUCT MADE FROM AND WHY IS THIS
  PARTICULAR FABRIC SUITABLE FOR THE PRODUCT?

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• DESCRIBE THE FASTENING THAT THE DESIGNER HAS USED
  AND DISCUSS THE ADVANTAGES OF USING THIS AS
  OPPOSED TO A DIFFERENT TYPE?

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• IDENTIFY ANOTHER FEATURE OR COMPONENT OF THE
  PRODUCT AND SUGGEST AN ALTERNATIVE THAT COULD
  HAVE BEEN USED.

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• DOES THE PRODUCT HAVE A VISIBLE LOGO?
• IS IT IN A GOOD LOCATION, AND IF SO WHY?
• IF YOUR PRODUCT DOES NOT HAVE A VISIBLE LOGO,
  WHERE WOULD YOU PUT ONE IF YOU WERE THE DESIGNER?