TELEVISION INDUSTRY

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BROADCAST
INDUSTRY
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BROADCAST
INDUSTRY
One of the most
powerful Industry
in the world
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The most powerful industry to control the world
MEDIA
MILITARY
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MEDIA

• TELEVISION

• RADIO

• FILM

• INTERNET

• PRINT

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TELEVISION
SYSTEM
No SYSTEM STRENGTHS LIMITATIONS
1. TX Terrestrial Free to air Max radius of 120 Km.
High coverage depending on Towers Height Should be clear area
and capacity of transmission
Does not depend on weather Single channel.
2. Cable Multi channel up to 100 200 channel. Quite expensive because of using cable to be transmitted
Multi functions
Does not depend on weather High Maintenance
No physical distortion/interruption
3. Satellite Coverage Not limited High Investment
High Penetration, it is not interrupted by high rise building or mountain Easily interrupted by weather
Multi channels ( digital ). Needs Parabola.
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Studio TV
TELEVISION
SYSTEM
Satellite
TX Tower
TV
TV CABLE
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TYPES OF
TELEVISION INDUSTRY
Government Television Private Television Cable Television
Investment APBN Private Private
Operational Cost APBN / APBD/ limited advertisement Advertisement Monthly Fees / limited advertisement
Reports to Government B.O.D B.O.D
Contents Tends to follow governments needs Based on markets needs Based on markets needs
Management Bureaucratic/ Professional Professional / Competitive Professional / Competitive
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LIST OF NATIONAL
TELEVISION
NATIONAL TELEVISION SHAREHOLDER SHAREHOLDER MAIN SPONSORS ON AIR
TRANSTV Para Group 100 Chairul Tanjung 2001
TRANS7 Para Group Kompas Gramedia Group 55 45 Chairul Tanjung Jakob Oetama 2001
RCTI MNC Group 100 Hary Tanoesoedibjo 1989
TPI MNC Group 75 Hary Tanoesoedibjo 1991
GLOBAL TV MNC Group 100 Hary Tanoesoedibjo 2002
SCTV PT Abhimata Mediatama Nothern Trust Company S/A Public 79 8 13 Sariaadmatdja brothers Singleton Group 1990
INDOSIAR PT TDM Asset Manajemen PT Prima Visualindo Bank Julius Baer Ltd Public 29 27 8 36 Salim Group 1995
ANTV Bakrie Group Star Group 80 20 Bakrie Family Rupert Murdoch 1993
TVONE Bakrie Group 100 Bakrie Family 2002
METRO Media Indonesia 100 Surya Paloh 2002
TVRI Ministry of State Owned Enterprise 100 Govt. Indonesia 1962
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LIST OF PAY TV IN INDONESIA
PAY TV Providers Shareholders
Indovision Global Mediacom
First Media (Kabelvision) Lippo Group
Telkomvision Telkom
Iglo TV Indosat
Astro TV Foreign
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COMPETITION

• Program Content Creativity
• Audio Video Quality
• Technology
• Coverage Area
• Artist
• Rate card

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TRANSFORMATION OF
IDEALISM INTO
BUSINESS STRATEGY
IDEALISM
DEMOCRACY
CONSTITUTION
RELIGION
MORAL VALUES
NATIONALISM
BROADCAST LAW CODE OF ETHIC PUBLIC OPINION
PROFESSIONALISM
BUSINESS
PROFIT
MARKET DRIVEN
COMPETITIONS
RATINGS
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TRANSFORMATION OF
IDEALISM INTO
BUSINESS STRATEGY

• In order to give idealism for the nation, we have
  to firstly survive in this industry.
• In order to give good effective idealism we
  have to gain great number of share rating.

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TELEVISION INDUSTRY AS
A CREATIVITY INDUSTRY

• Creativity must have selling point
• Creative have no limitation (Theory of 7 musical
  notes)

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THE CREATIVES WORK??
HOW
1 2 3 4 5 6 7 1
HOW MANY SONGS CREATED BY 7 NOTES ??
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BUT,
CREATIVE MUST MEASUREABLE!!
Rating Share
HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER
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WHAT
IS THE DEFINITION OF
RATING SHARE?

• TVR (Rating)
• A Percentage of Audience over the population or
  target population, defined by a certain period of
  time (minimum by 1 minutewatching minium 17
  second continously)
• TVS (Share)
• The percentage of the total available audience.
  The addition of the stations always equal 100

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WHAT
IS THE DEFINITION OF
RATING SHARE?

• 1 Rating 426.456 penonton
• Sumber data AGB Nielsen Indonesia

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WHAT
IS THE DEFINITION OF
RATING SHARE?
YEAR 2008 YEAR 2008
Quintiles Quintiles Quintiles Definition Definition
A     Rp. 2,000,000 and above   9  
  A1 A1   Rp. 3,000,001 and above   3
  A2 A2   Rp. 2,000,001 - 3,000,00   6
B     Rp. 1,500,001 - 2,000,000 Rp. 1,500,001 - 2,000,000 10  
C     Rp. 700,001 1,500,001   46  
  C1 C1   Rp. 1,000,001 - 1,500,000   20
  C2 C2   Rp. 700,001 - 1,000,000   26
D     Rp. 500,001 - 700,000   19  
E     Rp. 500,000 and below   16  
Source Nielsen Media Research Source Nielsen Media Research Source Nielsen Media Research Source Nielsen Media Research
) Monthly household purchase of basic goods (such as basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly). ) Monthly household purchase of basic goods (such as basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly). ) Monthly household purchase of basic goods (such as basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly). ) Monthly household purchase of basic goods (such as basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly). ) Monthly household purchase of basic goods (such as basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly). ) Monthly household purchase of basic goods (such as basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly). ) Monthly household purchase of basic goods (such as basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly).
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PRODUCTION
TELEVISI
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TAHAPAN PRODUKSI

• Produksi dalam televisi adalah suatu proses
  dimana sebuah ide itu dapat ditransfer ke dalam
  tayangan televisi. Tahapan produksi ada 3 tahap
  yaitu
• Pra Produksi
• Produksi
• Paska Produksi

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TAHAPAN PRODUKSI

• Pra Produksi
• Dalam proses pra produksi dilakukan beberapa
  production meeting atau bisa juga disebut proses
  brainstorming yang kemudian tertuang dalam 3
  bagian,secara
• Kreatif
• Teknis
• Administrasi

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TAHAPAN PRODUKSI

• Kreatif
• - Proposal Judul,tujuan,target
  penonton,format acara dsb
• - Konsep
• - Naskah
• - Rundown
• - Script

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PRA PRODUKSI

• Teknis
• - Jadwal Shooting
• - Alat alat yang digunakan Jumlah
  kamera,Lighting,Audio,Broadcast
  equipment dll.
• - Lokasi Studio atau luar studio
• - Man Power Producer,PA,Creative,Director,Ca
  mera Person,Lighting Person,Audio dll.
• - Taping/Live

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PRA PRODUKSI

• Administrasi
• - Perencanaan Budget
• Biaya-biaya yang berhubungan dengan proses
  produksi seperti Artis,set dan
  properti,makanan,kaset,biaya crew,studio,rental
  alat dsb.

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PRODUKSI

• Tahapan produksi adalah dimana segala sesuatu
  yang dipersiapkan dalam pra produksi di eksekusi
  dalam sebuah tayangan.
• Dalam tahap ini termasuk rehearsal yang dapat
  dibagi 2,yaitu Table reading atau dry rehearsal

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PRODUKSI

• Table reading atau Dry Rehearsal
• Para artis bersama crew produksi duduk bersama/
  berdiskusi untuk membaca script acara.
• Dress Rehearsal
• Para artis telah berpenampilan seperti
  pertunjukkan sesungguhnya dan seluruh crew
  produksi yang bertugas melakukan tugasnya
  layaknya pertunjukkan sesungguhnya.
• Shooting
• Proses produksi di eksekusi menjadi sebuah
  tayangan.

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PASKA PRODUKSI

• Didalam paska produksi hal yang dilakukan adalah
  merapihkan alat-alat yang dipergunakan,
  pembongkaran set, penyelesaian masalah pembayaran
  dan evaluasi program.
• Hal yang paling penting dalam paska produksi
  adalah proses editing dimana program yang telah
  dieksekusi disempurnakan kembali agar layak
  ditayangkan.
• Khusus untuk program Live/Siaran langsung proses
  ini dilakukan pada saat tahap Pra Produksi.

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TRANS MEDIA
OVERVIEW
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TRANSTV
OVERVIEW -

• Established under the name of PT Televisi
  Transformasi Indonesia based on Notarial Deed
  no.3 dated 23 December 1998.
• Obtained broadcast license in 1998 and started
  commercial operation in 2001.
• TRANSTV programmes adopt general entertaiment
  concept for all ages.
• Most of its programmes are non drama (movies,
  variety show, infotaiment, comedy etc) and are
  produce inhouse targeting ABC market segments.
• In less than 5 years of operation TRANSTV has
  proven its capability and is recognized as one of
  the leading TV station in Indonesia.
• TRANSTV also has received numerous award within
  the country and the region for its innovative and
  high quality programming.

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TRANS7
OVERVIEW

• Established under the name of PT Duta Visual
  Nusantara based on Notarial Deed no.58 dated 23
  April1999.
• Obtained broadcast license in 2000 and started
  commercial operation in 2001.
• Originally broadcast as TV7 under the ownership
  of the Kompas Gramedia Group (KGG).
• TRANSTV TV7 entered into a strategic
  partnership on 5 August 2006.
• In the same year, TV7 was re-launched as TRANS7.
• TRANS7 financial performance has improved
  significantly after being acquired and has
  generated positive earnings.
• TRANS7 programmes provide general entertaiment,
  sport and informations. Mainly targeting the ABC
  market segments.

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JOURNEY HIGHLIGHT
1998

• TRANSTV TV7 obtained broadcast licences

2001

• TRANSTV TV7 first went on air

2002

• TRANSTV started full day broadcasts, 18 hours on
  weekdays and 22 hours on weekend
• TRANSTV first programmes in the top 20
  programmes.
• TRANSTV fifth ranked audience share in
  primetime rating

2003

• TRANSTV awarded best television award by Cakram
  Magazine

2004

• TRANSTV won Asian TV award for best reality
  programme (Dunia Lain) and second best music
  performance (Diva dangdut)

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JOURNEY HIGHLIGHT
2005

• TRANSTV obtained ISO 9001 2000 (revenue cycle
  and In-house production)

2006

• TRANSTV obtained ISO 9001 2000 (procurement,
  HR, General Services, and Programming)
• TRANSTV ranked top three among TV stations in
  Indonesia).
• Trans Corpora acquired interest in TV7 in August
• Re-launching of TV7 as TRANS7

• Transtv obtained ISO 9001 2000 (On Air
  Promotion, Marketing PR, IT, and Corpora Legal).
• Best National TV award (TRANSTV) from Cakram
  Magazine.
• TRANSTV obtained ISAS BC 9001 2003 for
  broadcast management (first time in the world).

2007

• TRANSTV obtained second ranked number of
  programmes in Top 100 programmes chart among TV
  programmes in Indonesia (75 is Inhouse
  Programmes).

2008
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Key Competitive Advantages
Leadership

• Led by top quality management team in the
  industry, which has achieve significant success.
• Clear chain of commands.

High Performance Culture
Good Governance, Strong and Solid Management,
Discipline, Pleasant and Friendly Working
Environment, High Quality, High Image, Esprit de
corps, TEAM WORK
Innovative
Ongoing trendsetter market
In house production
The industry leader in in house programming
almost 90 of local programming is produce in
house.
Controllable cost of programming
Ability to reduce reliance on third party
programs suppliers (production houses) as well as
flexibility to produce various types of programs.
Steady Performance
Both stations demonstrate stable performance and
tend to be improve.
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Key Competitive Advantages
Clear Market Segment

• Very strong presence nationwide and the leader in
  AB Social Economic Segments.

Good Facilities
Equipped with latest available infrastructure,
modern studios, and wide range of transmitter
across Indonesia (TRANSTV 31 transmitters,
TRANS7 26 Transmitters)
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Competitive Strengths

1. Leading Market Positioning and Successful Branding

• Leading position in the industry.
• High CPRP

• TRANSTV is average ranked second position in SES
  AB market and fourth in overall market.
• TRANS7 is ranked in the fifth position in SES AB
  market and sixth in overall market.
• Both TRANSTV TRANS7 are associated with image
  of trendsetter, high lifestyle quality.

• Both stations are able to attract high CPRP (Cost
  per Rating Point) due to successful company and
  program branding targeted to advertisers.
• The key success factors are in strong branding,
  competitive and attractive sales package, solid
  sales marketing team.

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YEARLY TVR PERFORMANCE OF TRANSTV 2001 - 2007
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YEARLY TVS PERFORMANCE OF TRANSTV 2001 - 2007
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YEARLY TVR PERFORMANCE OF TRANS?7 2005 - 2007
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YEARLY TVS PERFORMANCE OF TRANS?7 2005 - 2007
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PT. TELEVISI TRANSFORMASI INDONESIAQUANTITATIVE
RESEARCH, R D DEPT. PROGRAMMING DIV.Audience
Rating Trends Week 0731-0835
2.0
1.9
1.8
1.7
1.1
0.8
0.7
0.6
0.5
0.2
0.1
Source AGB NMR
Note Based on data in 10 cities
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PT. TELEVISI TRANSFORMASI INDONESIAQUANTITATIVE
RESEARCH, R D DEPT, PROGRAMMING DIV.Audience
Share Trends Week 0731-0835
16.9
16.1
15.0
14.9
9.0
6.7
5.5
5.5
4.0
1.7
1.0
Source AGB NMR
Note Based on data in 10 cities
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Competitive Strengths

1. Leading human resources

• Experience management team
• Innovative and active workforce
• Continuous employee development program

• Top Quality management team in the industry,
  which has to date achieved significant success

• Over 67 of employees are under 30 years of age
  and almost 90 under 35 years old.
• Highly energetic and innovative corporate
  culture.
• Fresh graduate recruitment every year.

• Industry and skills training program
• Executive MBA program (in cooperation with Asian
  Institute of Management).

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Workforce Mix by Age Group
TRANSTV
TRANS?7
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Competitive Strengths

1. Leading in house programming production
   capability.

• Trans Media is the industry leader in in-house
  programming. Almost 90 of local programming are
  produced in-house.
• This strong in-house production capability
  creates
• TRANSTV is also the pioneer and the leading
  Indonesian movie channel with

• Reduces reliance on third party program suppliers
  (production houses).
• Flexibility in producing various types of
  programming.
• Better control over production cost and program
  supply.

• Great number inventory of blockbuster movies.
• Secured supply agreement with global major movie
  producers, such as Universal, Sony Pictures, and
  Warner Bros.

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Programming Composition
Local Programming
All Programming
External Program Suppliers for Trans TV and
Trans?7
No Local Foreign
1 2 3 4 5 6 7 8 9 10 GMM Films Indonesia Indika Cipta Media Bintang Advis Multivedia Broadcast Design Multivision Rapi Film Teguh Bakti Mandiri Menara Media Sakti Multivista Films MD Entertaiment Warner Bros Universal Pictures Columbia Tristar Fremantle Media World Sport Groups United Champ Assets Continental Films TV3 Malaysia Dorna Metropolis Television
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AWARDS
PANASONIC AWARD 2006 2007 Extravaganza Categor
y as Comedy

• ASIAN TELEVISION AWARD
• Best Reality Program
• Dunia Lain - Lawang Sewu
• 2nd Best Music Programme
• Diva Dangdut Nirwana.
• FOR ALL NATION (FAN) CAMPUS
• Media Elektronik Peduli Narkoba

FESTIVAL FILM INDONESIA Hitam Putih Category
as Documenter for Special Jury Prize Surat
Sahabat Award from Minister Culture
Tourism KPAI Children Program 2007 CAKRAM
2007Category The Best Television MAJELIS ULAMA
INDONESIAAnugrah Syiar Ramadhan 1423 H Category
as Siaran Pendukung Suasana Ramadhan Terpuji
MAGAZINE WARTA EKONOMIThe Most Popular
Company to work- with Among twenty Big Companies
In Indonesia
CAKRAM 2003 Category as New Media
Potential MAJELIS ULAMA INDONESIA Anugrah Syiar
Ramadhan 1424HCategory as Siaran Menjelang
Buka Puasa
PANASONIC AWARD 2005, 2006 2007 Ceriwis Catego
ry as Talk Show
IPMG Journalism Award 2007 Reportase
Investigasi Category as Investigation Report
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AWARDS
Panasonic Award 2007 Favorite Children
Program Bocah Petualang Cultural Award
2007 Ministry of Culture Tourism for Best
Children Bocah Petualang Panasonic Award 2007
Favorite Sport Magazine Highlight Liga Inggris
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TRANS TV DAN TRANS 7 BUKAN HANYA TELEVISI MASA
DEPAN INDONESIA
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TRANS TV DAN TRANS 7 ADALAH MASA DEPAN INDONESIA
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Thank you...
a Trans Corp Company 2008