International Congress and Convention Association

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International Congress and Convention Association
ALL ABOUT ICCA! Marianne Korten 11th
ICCRM Sevilla, Spain 7-9 July 2005
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Content

• Introduction
• Opportunities
• Business
• Education
• Networking
• Promotion
• The ICCRM
• 1. Benefits
• 2. Structure

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1. Introduction

• What is ICCA?
• International Congress Convention
  Association
• Founded in 1963.
• Worlds leading organisation representing
  suppliers
• to the global meetings and events market.
• Membership of almost 700 companies in 80
  countries
• A unique network of meeting professionals with
• the common aim of maximising business
  opportunities
• and raising standards.

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1. Introduction
Mission Statement
"ICCA is the global community for the meetings
industry, enabling its members to generate and
maintain significant competitive advantage."
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1. Introduction

• ICCA's working philosophy
• "Fast, simple, needs-based, flexible."
• ICCA is committed to providing business
  advantages
• for all its members
• Minimal bureaucracy.
• Anticipation of market threats opportunities.
• Listening to the real, individual needs
• of members.

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1. Introduction
Global membership and service ICCA Head Office
Amsterdam, The Netherlands Asia Pacific Office
Kuala Lumpur, Malaysia Latin America Office
Montevideo, Uruguay North America Office New
Jersey, USA In total 30 staff worldwide.
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1. Introduction
ICCA covers all supplier segments to the
international meetings industry A - Travel
agents/DMC's B - Airlines Alliances C -
Professional Congress Organisers (PCO's) D
Convention Visitors Bureaux and Tourist
Boards E - Meeting Information Technical
Specialists F - Meetings Hotels G - Congress,
Convention Exhibition Centres Each category
has an elected seat on the ICCA Board of
Directors
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Board of Directors
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1. Introduction

• Focus on business
• Leading data source international association
  meetings market. 
• ICCA Intelligence 
• Face-to-face client contact.
• IMEX EIBTM other tradeshows.
• Client-supplier workshops
•  

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Content

• Introduction
• Opportunities
• Business
• Education
• Networking
• Promotion
• The ICCRM
• 1. Benefits
• 2. Structure

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2. Opportunities
How can ICCA lead you to more business?

• 1. Business Opportunities
• 2. Education
• 3. Networking
• 4. Joint Promotion

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2. Opportunities

• 2.1. Business Opportunities
• ICCA assists members in identifying business
• leads and opening communication with potential
  clients

• ICCA Data
• Associations Database Online
• Corporate Database Online
• Hot Leads
• Key Contacts
• Meetings Statistics

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2. Opportunities
How can ICCA lead you to more business?

• 1. Business Opportunities
• 2. Education
• 3. Networking
• 4. Joint Promotion

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2. Opportunities

• 2.2. Education
• Focus on business oriented education, with both
• peer-to-peer and outside expert input
• ICCA Congress (high level strategic and
  marketing/sales)
• ICCRM (Europe, Regional other continents).
• ICCA Data workshops
• Association Expert Seminar
• CMP, Le Cordon Blue
• Forum For Young Professionals
• And..

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2. Opportunities
2.2. Education ICCA General Assembly Congress
Exhibition ICCA's most important annual
event 2004 Cape Town, South Africa 2005
Montevideo, Uruguay 2006 Rhodes, Greece 2007
Asia 2008 Americas 2009 Europe
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2. Opportunities
How can ICCA lead you to more business?

• 1. Business Opportunities
• 2. Education
• 3. Networking
• 4. Joint Promotion

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2. Opportunities

• 2.3. Networking
• High level networking on a global scale. 
• Client Supplier Business Workshops sharing
  expertise and experience and business leads
• Business Exchange a unique model amongst
  international associations in our industry.
• Members Update (Online)
• ICCAs monthly newsletter keeping you in touch
  with the Association and its members

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2. Oportunities
How can ICCA lead you to more business?

• 1. Business Opportunities
• 2. Education
• 3. Networking
• 4. Joint Promotion

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2. Opportunities

• 2.4. Promotion
• Quality benchmark.
• Clients contact though events.
• Membership Directory.
• ICCA Intelligence.
• Industry Tradeshows.
• Sponsorship opportunities.

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Content

• Introduction
• Opportunities
• Business
• Education
• Networking
• Promotion
• The ICCRM
• 1. Benefits
• 2. Structure

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• The ICCRM
• 3.1. Benefits

• Collect valuable sales leads.
• Meet clients.
• Learn all about ICCA DATA products and the
  Internet.
• Be educated on many marketing research related
  topics.
• Exchange research/marketing specialist questions
  and ideas.
• Create your own network of colleagues.

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• 3.2. ICCRM Structure
• Thursday 7 July
• ICCA Data Workshop
• Speakers ICCA DATA Researchers,
• ICCA, Amsterdam Head Office.
• Welcome Reception

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• 3.2. ICCRM Structure Friday 8 July
• Plenary All About ICCA! Speaker Marianne Korten
• Plenary Getting delegates to spend more time
  money at the conference destination.
• Speaker Rob Davidson, Senior Lecturer,
  University of Westminster, UK
• Parallel session 1
• Update on Association Market Trends.
• Speaker Enrico Zuffi, Conf. Marketing Manager,
  Geneva Convention Bureau, Switzerland.
• Parallel session 2
• Update on database research marketing
  technology.
• Speaker 1 Mathijs Vleeming, Marketing
  Developer, ICCA HO
• Speaker 2 Mijke Smit, Market Analyst,
  Netherlands
• Board of Tourism
  Conventions.

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• 3.2. ICCRM Structure Friday 8 July
  Continued
• Plenary Business Exchange
• Moderator Marianne Korten
• Parallel session 3
• Winning Business through Building Alliances with
  Suppliers
• Speaker Edyta Malek, Conference Sales Manager,
  Warsaw Destination Alliance, Poland.
• Parallel session 4
• Winning Business through Ambassador Programmes.
• Speaker Carolina García Suárez, Congress Office
  Coordinator,
• Sociedad M. Turismo de Gijón, Spain.
• RESEARCHERS DINNER !!!

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• 3.2. ICCRM Structure Saturday 9 July.
• Plenary session
• Client Supplier Communication
• Panel
• - Luc Hendrickx, Executive Director,
  International
• Diabetes Federation, Belgium.
• - Michele Sanvictores, MCI (INCON Group),
  Belgium
• - Idoia Rodés-Torróntegui, Director of
  Conferences,
• International Society of Nephrology, Belgium
• Moderator Marianne Korten

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• 3.2. ICCRM Structure Saturday 9 July
  Continued
• Parallel session 5
• Working with an Association Management Company
• Speakers
• - Michele Sanvictores, MCI (INCON Group),
  Belgium
• - Idoia Rodés-Torróntegui, Director of
  Conferences,
• International Society of Nephrology, Belgium
• Parallel session 6
• Working with Healthcare Association Clients.
• Speaker Luc Hendrickx, Executive Director,
  International
• Diabetes Federation, Belgium.

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• 3.2. ICCRM Structure Saturday 9 July
  Continued
• Parallel session 7
• Bid Processes Techniques
• Speakers
• - Ulrike Jacobsen, Deputy Director, Vienna
  Convention Bureau, Austria
• - Sue Etherington, International Sales Manager,
  Queen
• Elizabeth II Conference Centre, UK
• Parallel session 8
• Destination Marketing Strategies
• Speaker John Swarbrooke, Prinicipal Lecturer in
  Tourism
• Management, Sheffield Hallam
  University, UK

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• 3.2. ICCRM Structure Saturday 9 July cont.
• Plenary session
• Moderator Marianne Korten
• RESEARCH TREASURE HUNT
• Keep track of your ideas by using
• the ICCRM Ammunition Kit !!!
• PRIZES TO WIN !!!
• CLOSING FAREWELL PARTY

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ICCA's working philosophy "ICCA is an
enabler We cannot "give" business to members,
but we can provide the means and the
opportunities to win business.  Active members
who use all of ICCA's services have most to gain.
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ICCA Head Office staff welcoming you to the
ICCRM Meet the ICCA DATA Researchers
Dennis Jelle
Sebastian
Donatella
Marco Manager
Willy
Paula
Ronaldo
AND
ENJOY !!!
Marianne Education Training
Mathijs Marketing Developer
Mieke Project Manager Events
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