Airlines Business

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Airlines Business Operations

• Mata Kuliah Strategic Airlines
• By Tomy Andrianto, S.ST., MM. Par

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Contents
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In General

• An airline provides air transport services for
  passengers or freight, generally with a
  recognized operating certificate or license.
  Airlines lease or own their aircraft with which
  to supply these services and may form
  partnerships or alliances with other airlines for
  mutual benefit.
• Airlines vary from those with a single aircraft
  carrying mail or cargo, through full-service
  international airlines operating hundreds of
  aircraft. Airline services can be categorized as
  being intercontinental, intra continental,
  domestic, or international and may be operated as
  scheduled services or charters.

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Airlines Industry
Bidang Bisnis Transportasi manusia /
penumpang (passengers) melalui udara
Transportasi barang melalui udara (air cargo)
Kegiatan Operasional Reservasi
penerbangan (seat reservation) Penjualan tiket
penerbangan (ticketing) bagi penumpang
Penjualan ruang (space) kompartemen pesawat udara
untuk kargo Penanganan penumpang dan bagasinya
(ground handling)
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History

• DELAG, Deutsche Luftschiffahrts-Aktiengesellschaft
  was the world's first airline 1. It was
  founded on November 16, 1909 with government
  assistance, and operated airships manufactured by
  The Zeppelin Corporation

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First Airlines in Asia

• India was also one of the first countries to
  embrace civil aviation.14 One of the first West
  Asian airline companies was Air India, which had
  its beginning as Tata Airlines in 1932, a
  division of Tata Sons Ltd. (now Tata Group). The
  airline was founded by India's leading
  industrialist, JRD Tata. On October 15, 1932

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Asian bombing Airlines

• During the era of decolonization, newly-born
  Asian countries started to embrace air transport.
  Among the first Asian carriers during the era
  were Cathay Pacific (founded in September 1946),
  Orient Airways (later Pakistan International
  Airlines founded in October 1946), Malayan
  Airlines (later Singapore and Malaysian Airlines
  founded in 1947), Garuda Indonesia in 1949, Japan
  Airlines in 1951, and Korean Air in 1962

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Airlines Operating Cost
Cost
Full Services Carrier
Low Cost Carrier
Low fare Carrier ??
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Low fare Carrier

• Konsep LCC (Low Cost Carrier)
• tidak diaplikasikan dengan baik oleh banyak
  maskapai penerbangan di Indonesia, sehingga
  perusahaan lebih cenderung menerapkan strategi
  sebagai maskapai penerbangan LFC (Low Fare
  Carrier) dalam upaya meraih calon penumpang

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Low cost carrier
Merupakan konsep yang dijadikan strategi dasar
maskapai penerbangan dalam meraih pasar, dengan
melaksanakan upaya penyederhanaan dalam kegiatan
bisnis (simplifying the business) dan
menerapkan prinsip efisiensi dalam kegiatan
operasional
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LCC vs LFC

• TIDAK MENGGUNAKAN KERTAS
• pelayanan penjualan tiket penerbangan secara
  elektronik (e-ticketing)
• penanganan penumpang secara elektronik
  (e-boarding)
• manajemen bagasi dengan menggunakan radio
  frequency identification (RFID)
• operasional pengiriman kargo udara dengan
  fasilitas IATA e-freight
• Biasanya menggunakan satu tipe pesawat udara
• Menggunakan bandar udara sekunder yang lebih
  murah
• Jumlah SDm yang efektif dan efisien (terbatas)
• Penyederhanaan rute penerbangan (straight or per
  way)
• Biasanya tidak menyediakan makanan dan minuman
  tanpa dipesan

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IATA Traffic Conference
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Airlines partnership/ alliance
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Alliances Function (Effective and efficiency

• virtual mergers to get around government
  restrictions
• coordinate their passenger service programs (such
  as lounges and frequent flyer programs)
• offer special interline tickets, and often engage
  in extensive code sharing (sometimes system wide
• Higher efficiency for combine facilities
• combine IT operations, buy fuel, or purchase
  airplanes as a bloc in order to achieve higher
  bargaining power
• Overall its making those Airlines more
  effective and efficient and create
  differentiation between alliances to visible by
  the passenger.

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Airlines Personnel
Airlines Personnel
The various types of airline personnel include
Flight operations personnel including flight
safety personnel.
Flight Crew
Reservation Agent
Ground Crew
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Flight Crew
responsible for the operation of the aircraft.
Flight crew members include Pilots (Captain and
First Officer some older aircraft also required
a Flight Engineer and or a Navigator) Flight
attendants, (led by a purser on larger aircraft)
in-flight security personnel on some airlines
(most notably El Al)
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Ground Crew
responsible for operations at airports. Ground
crew members include Aerospace and avionics
engineers responsible for certifying the aircraft
for flight and management of aircraft maintenance
Aerospace engineers, responsible for airframe,
powerplant and electrical systems maintenance
Avionics engineers responsible for avionics and
instruments maintenance Airframe and powerplant
technicians Electric System technicians,
responsible for maintenance of electrical systems
Avionics technicians, responsible for
maintenance of avionics Flight dispatchers
Baggage handlers Ramp Agents Gate agents
Check in counter agents Passenger service
agents (such as airline lounge employees)
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CRS/GDS

• Amadeus Air France , Iberia , Lufthansa , SAS
• 2. Sabre American Airlines
• 3. Galileo by Travelport Aer Lingus , Air Canada
  , Alitalia , British Airways , Swiss ,TAP ,
  United Airlines , US Airways
• 4. Worldspan by Travelport Delta , Northwest ,
  TWA
• 5. Travelsky Air China , China Southern , China
  Eastern , Hainan Airlines
• 6. Patheo Finnair , KLM , VA
• 7. Abacus All Nippon Airways , Cathay Pacific
  Airways , China Airlines , Dragonair , EVA
  Airways , Garuda Indonesia , Malaysia Airlines ,
  Philippine Airlines , Royal Brunei Airlines,
  SABRE, SilkAir, Singapore Airlines
• 8. KIU Sol Lineas Aereas, Aerogal, Star Peru,
  LC Busre, Peruvian Airlines , Cielos Andinos,
  Easyfly, Laser Airlines, LADE - Lineas Aereas Del
  Estado , Amaszonas, Maya Air

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Passenger Name Record

• Parts of a PNR (Minimum Requirements)
• From a technical point, there are five parts of a
  PNR required before the booking can be completed.
  They are
• The name of the passenger(s).
• 2. Contact details for the travel agent or
  airline office. (While a booking can have more
  than one contact number, it must have at least
  one, and it is standard practice for the agency
  or airline office to be listed first).
• 3. Ticketing details, either a ticket number or a
  ticketing time limit.
• 4. Itinerary of at least one segment, which must
  be the same for all passengers listed.
• 5. Name of the person making the booking.

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PNR (Other information)

• Fare details, and any restrictions that may apply
  to the ticket.
• The form of payment used, as this will usually
  restrict any refund if the ticket is not used.
• Further contact details, such as agency phone
  number and address, additional phone contact
  numbers at passenger address and intended
  destination.
• Age details if it is relevant to the travel, eg,
  unaccompanied children or elderly passengers
  requiring assistance. this must be added at
  the time the name is stored during step one
  above
• Frequent flyer data.
• "Special Service Requests" (SSR) such as special
  meal requirements, seating preferences,
  wheelchairs, and other similar requests.
• "Optional Services instruction" (OSI), comments
  which are passed onto the passenger manifest,
  enabling ground-staff and flight crew to see
  special information about the passenger such as
  'Pilot's Wife' or "Partner VIP" or "The company's
  CFO must have seat 2A".

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Freedom of the Air

• Overflying a country without landing
• Landing for technical reasons
• Setting down passengers, cargo or mail
• Picking up traffic
• Setting down and picking up passengers in the
  territory of a third country

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Strategic Airlines
Thank You !

• Click to edit company slogan .