Title: Pay OTT TV
1Pay OTT TV
2TITLE GOES HERE
Agenda
- Tvinci Overview
- Who is Tvinci and what is the Tvinci pay OTT TV
platform? - Customers and partners
- Orange case study Hbbtv case study (powered by
Tvinci) - Operators in the OTT Space
- OTT vs. IPTV
- Projections for the growth of OTT TV
- Prominent case studies
- Tvinci telco / pay TV operators
- How does Tvinci power OTT TV for tier 1
operators? - Tvincis joint solution with System Integrators
Ericsson and HP - Additional Information
- Details on the modules and services provided by
each party in Tvincis joint solution with
Ericsson/HP - Additional Tvinci case studies
33
Tvinci Overview
4TITLE GOES HERE
Who is Tvinci?
Provider of Over-the-Top TV technology that is
used by media companies and operators for
offering end-users premium content on multiple
connected devices
5TITLE GOES HERE
What is the Tvinci Pay OTT TV Platform?
- A centralized platform for management of
content, business rights and user - experience across connected devices
- Enabler for the creation of a consistent,
personalized viewing experience for - end users using the OTT TV service across
devices
6TITLE GOES HERE
Main Functional units (Tvinci Platform)
- Tvinci MediaHub - management of content,
business rules and OTT users - Tvinci MediaStore - management of user
experience across devices - User interface - on multiple connected devices
(Tvinci / 3rd party)
7TITLE GOES HERE
Solution Overview workflow of the core OTT
platform
8TITLE GOES HERE
Experience to date - Customers Partners
Among our Customers
Among our Partners
9TITLE GOES HERE
Reference - Orange
Orange VOD
- Offers TV shows and full features from
- Hollywood and local market
- Integrations billing, pricing, packaging,
- CMS, ads server, user DB
- Tvinci utilized services of System Integrator
- Technology partner to Orange transformation
- into a multi-device content provider
- Long term relationship
- Stage 1 Paid VOD Portal (Oct 08)
- Stage 2 SDK for show mini-sites (Jun 09)
- Stage 3 Multi-device support
PC / Mac portal
10TITLE GOES HERE
Reference - Hbbtv
Hbbtv for Spanish operator
- An initiative by a large European Telco, owner
of various TV transmission networks - Concept white label cross device OTT service for
countrys largest broadcast channels - Initially deployed on Hbbtv (STB connected
TV), PC web portal and iPhone - Ingestion, workflow mgmt and integration by HP
- Enables fast time-to-market addition of
- channels (sub account per broadcaster)
- Phase 1 Catchup TV, VOD (deployed)
- Phase 2 nPVR, Live/Linear OTT
Hbbtv (STB / Connected TV)
11TITLE GOES HERE
Reference Novebox
Novebox (_at_ MSN)
- Initiative for largest Latin paid video portal
- in the world
- Concept The Hulu of Latin content
- Integrations MSN Video CMS, ads server
- http//latam.msn.novebox.com/
- Long term relationships
- Stage 1 PC portal, available in MSN
territories - in the Americas incl. USA (Aug 2010)
- Stage 2 Telemundo exclusive online premiere
- (pre-TV broadcast launch, Sep 2010)
- Stage 3 Additional devices
12TITLE GOES HERE
Reference - Ximon
Ximon (Netherlands)
- Paid service offering a variety of new and
all-time-favourite Dutch films and TV shows - Segmentation of users via package and
subscription offerings - Exemplifies localization for local market
- - Popular payment methods (IDEAL, Paypal,
credit, direct debit) - - Integration with local social network (Hyves)
- By the end of 2011
- expansion to Mobile and Connected TV
- addition of 1500 hours of content
- http//www.ximon.nl
13TITLE GOES HERE
The Tvinci advantage
- Designed to fit the needs of pay-TV multi-play
operators - Modular and integrates with existing systems
(billing, CRM etc) - Installed on operator's premises when required
(or provided as cloud based solution) - High degree of customization enabled
- Compatible with multiple types of STBs, consumer
devices and standards - Widest variety of monetization options
- Unmatched flexibility out-of-the-box
- Any type of subscription, packages, Pay-Per-View,
targeted video ads, coupons, discounts,
sponsorships, gifts and more - Premium content to any screen
- Takes service providers to all of the leading
devices, simultaneously, with multi-DRM support - Unique Device Domain management tools
flexible effective household/user/device rules - Only two-fold solution in the market
- Combining Tvinci's MediaHub and MediaStore,
thereby enabling both the central management and
UI control on multiple devices - Proven ability to seamlessly create new, fully
integrated Storefronts on multiple devices - Focuses on the user experience and the way to
enhance total engagement
1414
Operators in the OTT Space
15TITLE GOES HERE
Intro to OTT TV
OTT Much more than IPTV on the open internet
- OTT vs IPTV
- Openness vs. Closed Garden
- Agility based on the power of Internet invention
vs. a "set menu" system - OTT Combines vertical with horizontal/retail
devices (frontend services, players, DRM) - OTT calls for a system that handles adaptive
bitrate, multiple profiles (encoding
encryption) - OTT utilizes internet based services
recommendation engines, billing gateways, social
networks, metadata enrichment - Projections for OTT growth
- OTT viewers will outnumber IPTV viewers by 2013
(Informa) - http//seekingalpha.com/news-article/797374-ott-t
v-viewers-to-outnumber-iptv-viewers-in-2013-popula
rity-of-bbc-iplayer-and-netflix-sees-online-video-
gain-twice-as-many-viewers-as-iptv-by-2015 - OTT Video Services Exceeding US20 Billion In
2014 (MRG Report 2010) - Tvinci is covered in this report -
http//www.mrgco.com/iptv/ott10..htmlioc - Over-the-top TV will grow nearly six-fold in the
next five years (TDG) - Broadband-Enabled TV Rise of the OTT Provider
- Approximately 25 of North American Home Video
Rentals To Go Over-the-Top Video by 2014 (The
Diffusion Group report) http//tdgresearch.com/bl
ogs/press-releases/archive/2009/09/28/approximatel
y-25-of-north-american-home-video-rentals-to-go-ov
er-the-top-video-by-2014.aspx
16TITLE GOES HERE
Intro to OTT TV
OTT Case Studies
- World leading OTT services
- Netflix has become the worlds largest pay TV
operator in terms of subscribers based on OTT
streaming , 1.7B in revenues - Hulu around 250 M in revenues in 2010 from ads
supported and paid content, validated approx. 2B
- Prominent OTT initiatives by operators
- Viasat the worlds first operator to launch a
real OTT operation, already profitable , offers
linear channels VOD - Cabelvision - iPad app with 300 live channels,
2000 VOD titles (launched April)
17TITLE GOES HERE
Operators in the OTT space
Why do operators enter the OTT TV space?
- Pay-TV providers
- Fight cord cutting by expanding their existing
TV offering (cable / satellite / IPTV powered) to
multiple devices - Launch a TV Everywhere service to protect their
assets - Telcos / ISPs
- Create a brand new TV platform (based on OTT)
new revenue source - VAS that leverages on existing customer base
(increasing ARPU, reducing churn rate) - Telecommunication infrastructure companies
- Ideally positioned to bundle services and create
a compelling price point for broadcasters (CDN,
DRM, IT, OSS/BSS and more)
1818
Tvinci telco / pay TV operators
19TITLE GOES HERE
Tvincis deployments for large operators
How does Tvinci power OTT TV for tier 1
operators?
- Tvinci provides Video Asset Management system
Storefront Management System for OTT TV - For media companies / broadcasters Tvinci
provides end-to-end turnkey solution (e.g. MSN,
MTV) - For Telco / mobile / pay TV operators Tvinci
provides a solution that integrates with
operators existing environment (e.g. Orange) - When integrating its solution for operators
Tvinci often partners with system integrators
with extensive local presence. - This type of solution is offered with several
system integrators, most prominent ones are
international System integrators Ericsson and HP,
with which Tvinci has a joint solution in place.
- The following slides provide a high level
overview of this type of joint solution - the role each party takes
- main modules it provides.
20TITLE GOES HERE
High level overview of the suggested solution
Suggested model of work with large operators
Customer
21Tvinci Ltd. 52nd A Ha'Masger St., Tel Aviv, 61574
Israel
US 1 845 5315273 IL 972 3 609 8070
http//www.tvinci.com Email info_at_tvinci.com
2222
Additional Information