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Pay OTT TV

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Pay OTT TV * * * * * * * * * TITLE GOES HERE Tvinci Overview Who is Tvinci and what is the Tvinci pay OTT TV platform? Customers and partners Orange case study ... – PowerPoint PPT presentation

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Title: Pay OTT TV


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Pay OTT TV
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TITLE GOES HERE
Agenda
  • Tvinci Overview
  • Who is Tvinci and what is the Tvinci pay OTT TV
    platform?
  • Customers and partners
  • Orange case study Hbbtv case study (powered by
    Tvinci)
  • Operators in the OTT Space
  • OTT vs. IPTV
  • Projections for the growth of OTT TV
  • Prominent case studies
  • Tvinci telco / pay TV operators
  • How does Tvinci power OTT TV for tier 1
    operators?
  • Tvincis joint solution with System Integrators
    Ericsson and HP
  • Additional Information
  • Details on the modules and services provided by
    each party in Tvincis joint solution with
    Ericsson/HP
  • Additional Tvinci case studies

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Tvinci Overview
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Who is Tvinci?
Provider of Over-the-Top TV technology that is
used by media companies and operators for
offering end-users premium content on multiple
connected devices
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What is the Tvinci Pay OTT TV Platform?
  • A centralized platform for management of
    content, business rights and user
  • experience across connected devices
  • Enabler for the creation of a consistent,
    personalized viewing experience for
  • end users using the OTT TV service across
    devices

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Main Functional units (Tvinci Platform)
  • Tvinci MediaHub - management of content,
    business rules and OTT users
  • Tvinci MediaStore - management of user
    experience across devices
  • User interface - on multiple connected devices
    (Tvinci / 3rd party)

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Solution Overview workflow of the core OTT
platform
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Experience to date - Customers Partners
Among our Customers
Among our Partners
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Reference - Orange
Orange VOD
  • Offers TV shows and full features from
  • Hollywood and local market
  • Integrations billing, pricing, packaging,
  • CMS, ads server, user DB
  • Tvinci utilized services of System Integrator
  • Technology partner to Orange transformation
  • into a multi-device content provider
  • Long term relationship
  • Stage 1 Paid VOD Portal (Oct 08)
  • Stage 2 SDK for show mini-sites (Jun 09)
  • Stage 3 Multi-device support

PC / Mac portal
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Reference - Hbbtv
Hbbtv for Spanish operator
  • An initiative by a large European Telco, owner
    of various TV transmission networks
  • Concept white label cross device OTT service for
    countrys largest broadcast channels
  • Initially deployed on Hbbtv (STB connected
    TV), PC web portal and iPhone
  • Ingestion, workflow mgmt and integration by HP
  • Enables fast time-to-market addition of
  • channels (sub account per broadcaster)
  • Phase 1 Catchup TV, VOD (deployed)
  • Phase 2 nPVR, Live/Linear OTT

Hbbtv (STB / Connected TV)
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Reference Novebox
Novebox (_at_ MSN)
  • Initiative for largest Latin paid video portal
  • in the world
  • Concept The Hulu of Latin content
  • Integrations MSN Video CMS, ads server
  • http//latam.msn.novebox.com/
  • Long term relationships
  • Stage 1 PC portal, available in MSN
    territories
  • in the Americas incl. USA (Aug 2010)
  • Stage 2 Telemundo exclusive online premiere
  • (pre-TV broadcast launch, Sep 2010)
  • Stage 3 Additional devices

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Reference - Ximon
Ximon (Netherlands)
  • Paid service offering a variety of new and
    all-time-favourite Dutch films and TV shows
  • Segmentation of users via package and
    subscription offerings
  • Exemplifies localization for local market
  • - Popular payment methods (IDEAL, Paypal,
    credit, direct debit)
  • - Integration with local social network (Hyves)
  • By the end of 2011
  • expansion to Mobile and Connected TV
  • addition of 1500 hours of content
  • http//www.ximon.nl

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The Tvinci advantage
  • Designed to fit the needs of pay-TV multi-play
    operators
  • Modular and integrates with existing systems
    (billing, CRM etc)
  • Installed on operator's premises when required
    (or provided as cloud based solution)
  • High degree of customization enabled
  • Compatible with multiple types of STBs, consumer
    devices and standards 
  • Widest variety of monetization options
  • Unmatched flexibility out-of-the-box
  • Any type of subscription, packages, Pay-Per-View,
    targeted video ads, coupons, discounts,
    sponsorships, gifts and more
  • Premium content to any screen
  • Takes service providers to all of the leading
    devices, simultaneously, with multi-DRM support
  • Unique Device Domain management tools
    flexible effective household/user/device rules
  • Only two-fold solution in the market
  • Combining Tvinci's MediaHub and MediaStore,
    thereby enabling both the central management and
    UI control on multiple devices
  • Proven ability to seamlessly create new, fully
    integrated Storefronts on multiple devices
  • Focuses on the user experience and the way to
    enhance total engagement

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Operators in the OTT Space
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Intro to OTT TV
OTT Much more than IPTV on the open internet
  • OTT vs IPTV
  • Openness vs. Closed Garden
  • Agility based on the power of Internet invention
    vs. a "set menu" system
  • OTT Combines vertical with horizontal/retail
    devices (frontend services, players, DRM)
  • OTT calls for a system that handles adaptive
    bitrate, multiple profiles (encoding
    encryption)
  • OTT utilizes internet based services
    recommendation engines, billing gateways, social
    networks, metadata enrichment
  • Projections for OTT growth
  • OTT viewers will outnumber IPTV viewers by 2013
    (Informa)
  • http//seekingalpha.com/news-article/797374-ott-t
    v-viewers-to-outnumber-iptv-viewers-in-2013-popula
    rity-of-bbc-iplayer-and-netflix-sees-online-video-
    gain-twice-as-many-viewers-as-iptv-by-2015
  • OTT Video Services Exceeding US20 Billion In
    2014 (MRG Report 2010)
  • Tvinci is covered in this report -
    http//www.mrgco.com/iptv/ott10..htmlioc
  • Over-the-top TV will grow nearly six-fold in the
    next five years (TDG)
  • Broadband-Enabled TV Rise of the OTT Provider
  • Approximately 25 of North American Home Video
    Rentals To Go Over-the-Top Video by 2014   (The
    Diffusion Group report) http//tdgresearch.com/bl
    ogs/press-releases/archive/2009/09/28/approximatel
    y-25-of-north-american-home-video-rentals-to-go-ov
    er-the-top-video-by-2014.aspx

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Intro to OTT TV
OTT Case Studies
  • World leading OTT services
  • Netflix has become the worlds largest pay TV
    operator in terms of subscribers based on OTT
    streaming , 1.7B in revenues
  • Hulu around 250 M in revenues in 2010 from ads
    supported and paid content, validated approx. 2B
  • Prominent OTT initiatives by operators
  • Viasat the worlds first operator to launch a
    real OTT operation, already profitable , offers
    linear channels VOD
  • Cabelvision - iPad app with 300 live channels,
    2000 VOD titles (launched April)

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Operators in the OTT space
Why do operators enter the OTT TV space?
  • Pay-TV providers
  • Fight cord cutting by expanding their existing
    TV offering (cable / satellite / IPTV powered) to
    multiple devices
  • Launch a TV Everywhere service to protect their
    assets
  • Telcos / ISPs
  • Create a brand new TV platform (based on OTT)
    new revenue source
  • VAS that leverages on existing customer base
    (increasing ARPU, reducing churn rate)
  • Telecommunication infrastructure companies
  • Ideally positioned to bundle services and create
    a compelling price point for broadcasters (CDN,
    DRM, IT, OSS/BSS and more)

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Tvinci telco / pay TV operators
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Tvincis deployments for large operators
How does Tvinci power OTT TV for tier 1
operators?
  • Tvinci provides Video Asset Management system
    Storefront Management System for OTT TV
  • For media companies / broadcasters Tvinci
    provides end-to-end turnkey solution (e.g. MSN,
    MTV)
  • For Telco / mobile / pay TV operators Tvinci
    provides a solution that integrates with
    operators existing environment (e.g. Orange)
  • When integrating its solution for operators
    Tvinci often partners with system integrators
    with extensive local presence.
  • This type of solution is offered with several
    system integrators, most prominent ones are
    international System integrators Ericsson and HP,
    with which Tvinci has a joint solution in place.
  • The following slides provide a high level
    overview of this type of joint solution
  • the role each party takes
  • main modules it provides.

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High level overview of the suggested solution
Suggested model of work with large operators
Customer
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Tvinci Ltd. 52nd A Ha'Masger St., Tel Aviv, 61574
Israel
US 1 845 5315273 IL 972 3 609 8070
http//www.tvinci.com Email info_at_tvinci.com
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