SWOT Analysis Flashlight

1
SWOT Analysis Flashlight
ReporterEvelyn Chiu 2004.07.28
2
LED is a new generation light.

• High Power Flashlight is excellent light choice.

3

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

4

• Strengths
• Flashlight is an essential accessory in every
  household nowadays.
• Light Emitting Diode (LED) technology is a new
  generation light
• source to replace traditional bulb for
  Flashlight application.
• LED has long life time with 100, 000 hours and
  high-
• brightness, LED flashlight has features as
  integrated circuit control
• to decrease power consumption.
• LED Flashlight with design patented.
• Save bulb and battery replacement.

5

• Weaknesses
• LED Flashlight with high price due to the cost
  of U.S. patented
• LED in current market.
• The brightness of LED is still in limitation
  area, it cant far over
• 100 meters. Traditional Flashlight with high
  candela bulb is still
• exist in Flashlight market.

6

• Opportunities
• To penetrate this market, need to find the
  specific lighting
• application, for example, fishing store,
  tooling store, mountain
• store, bike store, police and guard
  purposeetc.
• For professional application, flashlight with
  small, weatherproof,
• and aseismatic design. Universal design and
  reasonable price of
• flashlight can expand consumer markets rapidly.
• Now, most of people have security concern due to
  the unexpected
• disasters, thus, flashlight will become a
  normal product and easy
• to acquire.

7

• Threats
• The cost of producing consumer products tends to
  have
• fallen because of lower manufacturing costs.
  China manufacturers
• lead to price competition. Intense price
  competition is a threat.
• Flashlight market was found from U.S., they have
  lots design
• experience in flashlight. We have to come out
  new idea in
• flashlight design due to the rapid
  technological development
• otherwise the competitors of China will catch
  up soon.
• Being a popular consumer product means that it
  will come out lots
• of imitation by competitors in a short time.

8

• Conclusion
• LED Flashlight is a new consumer product,
  various outer design
• for different user, for example, tactic
  flashlight is for police and
• guard purpose. Small and light is for mountain
  climber. There are
• many kinds of flashlights, choose the suitable
  one for your usage.