APA Referencing Exercise: Learning Objectives

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APA Referencing Exercise Learning Objectives

1. Be able to paraphrase and reference correctly.
2. Be able to quote and reference correctly.
3. Use references from the web correctly.
4. Make a correct reference list.

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(No Transcript)
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The Original Text

• Second, nonprofits have learned significantly
  more about the value and techniques of marketing
  through cause marketing partnerships between
  for-profit firms and nonprofit organizations.
  These alliance have come about as a result of the
  new approach of corporations to social
  involvement that makes such ventures part of
  their core business strategies.

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The Publication Reference APA style

• Andreasen, A. R., Godstein, R. C. Wilson, J. W.
  (2005). Transferring marketing knowledge to the
  nonprofit sector. California Management Review,
  47 (4), 46-67.

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The Paraphrase

• Researchers have found that nonprofits learn
  marketing skills though joint marketing campaigns
  with for-profit companies (Andreasen, Goodstein
  Wilson, 2005).

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The Direct Quote

• Second, nonprofits have learned significantly
  more about the value and techniques of marketing
  through cause marketing partnerships between
  for-profit firms and nonprofit organizations.
  These alliance have come about as a result of the
  new approach of corporations to social
  involvement that makes such ventures part of
  their core business strategies.

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The Quote Reference

• Andreasen, Goodstein Wilson (2005) have examined
  this issue and conclude that nonprofits have
  learned significantly more about the value and
  techniques of marketing through cause marketing
  partnerships between for-profit firms and
  nonprofit organizations (p. 47).

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Web Reference

• California Employment Development Department,
  Labor Market Information Division, (2008).
  September 2008 California employment highlights.
  Retrieved November 15, 2008, from
  http//www.labormarketinfo.edd.ca.gov/article.asp?
  ARTICLEID1220

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Reporting the Data

• Californias unemployment rose from 5.6 percent
  in September 2007 to 7.7 percent in September
  2008. (California Employment Development
  Department, Labor Market Information Division,
  2008)

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Referencing Exercise

• From Journal page
• Write a sentence with paraphrase and reference.
• Write a sentence with Direct quote and reference.
• Write our a reference page complete reference for
  the article.

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What you meant to write

• Reference Page
• Foote, M. F. Ruona, W.E.A (2008).
  Institutionalizing ethics A synthesis of
  frameworks and the implications for HRD. Human
  Resource Development Review, 7, (3), 292-308.

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Help With Referencing(These are in your
syllabus)

• The Writing Lab at Purdue University. The OWL at
  Purdue Free Writing Help and Teaching Resources
  (online). Available http//owl.english.purdue.e
  du/owl/
• American Psychological Association. 2003.
  Electronic reference formats recommended by the
  American Psychological Association (online).
  Available http//www.apastyle.org/elecref.html .
  
• The Writing Center at the University of
  Wisconsin, Madison. (2006) Writers Handbook
  (online). Available http//www.wisc.edu/writing
  /Handbook/ (Aug. 28, 2006).

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Model Industry Report Outline

• Transmittal Memo
• Executive summary
• Table of Contents
• List of Figures and tables
• I Introduction
• Define Industry
• Why worthy of study
• Key Competitors
• Key market segments

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Outline

• II Approach/ Method (What you did)
• Data Sources
• Analysis method
• III Results/ Analysis (what you found)
• Organize around questions
• Describe Porters five forces based on data
• IV Conclusions
• What are the strategic issues facing this
  industry?
• References (APA) Style
• Appendix, additional data etc.