CREATIVITY, INVENTION

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CREATIVITY, INVENTION INNOVATION
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Creativity is
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Types of creativity

• BIG C
• Sublime creativity
• Prime creativity

• Small c
• Everyday creativity
• Minor creativity

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• BIG C
• Creative individual
• Leonardo da Vinci, al-Jazari, P. Ramlee, Sun-Tzu,
  Nicola Tesla, Edison, Einstein e.g.
• Creative organisation
• Sun System, ICI, Seiko, Microsoft, BMW, MG,
  Boeing, Coca Cola, McDonald, Toyota, HP, Arthur
  Anderson, MAN, MOTOROLA, DELL, ATT, CNN, NABISCO
  e.g.
• Creative country
• USA, Finland, Singapore, Luxembourg, Sweden,
  Ireland, Holland, UK, Iceland e.g.
• (Global Competitiveness Report 2000)
• Small c
• Everybody

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Traditional Thinking vs Innovative Thinking
Thinking Paradigm Old Thinking Innovative Thinking
Competition National Focus Globally Driven
Growth Drivers Labor/Capital Knowledge/Creativity
Workers skills Job Specific Broad/Cross Training
Education Degree/Job Skills Lifelong Learning
Organization Structure Hierarchical Networked Horizontal
Markets Stable Dynamic Changing
Production Mass Production Fluid Flexible
Research Lower Priority Constant High Profile
Technology Drivers Mechanized Digitalized
Competitive Advantage Lower Cost/Efficiency Innovation, High Quality Speed
Larry R. Williams (2002) in 8 Windows to Creative
Thinking
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Innovation is

• Innovation is a process by which new information
  emerges and is concretized in a product that
  meets human needs.
• (Nonaka Kenney, 1991)
• is the process of taking a creative idea and
  turning it into a useful product, service, or
  method of operation
• (Stephen David, 2001)
• Innovating is a process of changing,
  experimenting, transforming, revolutionizing
• (Robins Coulter, 2002)
• Innovation is the process of generating
  something new and viable that adds value to an
  individual, organization or society
• (Ed Benacki, 2002)

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• Innovation is typically thought of as putting
  creative ideas to work. In the world of business,
  it connotes a new product or service or process
  by which an enterprise can make money or save
  money. In the world of science, innovators are
  often seen as those scientists and researchers
  who can convert a new substances or a new finding
  into a commercially viable product. Innovation
  has always been one of the key engines or growth
  for commerce and industry.
• (Janszen, 2000)
• Innovations means taking new ideas and turning
  them into corporate and marketplace
• (Jeff Richard, 2003)
• Innovation refers to the process of bringing any
  new, problem solving idea into use. Ideas for
  reorganizing, cutting costs, putting in new
  budgetary systems, improving communication or
  assembling products teams are also innovations.
• (Kanter, 1983)

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Objective of INNOVATION

• COST
• QUALITY
• PERFORMANCE
• Improvement.
• Additional.
• New
• Alan G. Robinson Sam Stern (1998). Corporate
  Creativity How Innovation Improvement Actually
  Happen.

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Type of INNOVATION

• 1. SOCIAL INNOVATION
• Efficiency innovation - Kwik-Fit (tyre exhaust
  service), Toyota JIT, Benetton colourless
  fabric, Ramly Burger small outlet etc.
• 2. TECHNICAL INNOVATION
• Evolutionary innovation (incremental) - RAM,
  mobile phone etc.
• Revolutionary innovation (radical) - new RAM, new
  xerox machine etc.
• Additional reading Clayton M. Christensen
  (2000).
• Innovation The General Manager.

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Invention

• Invenire - exist Invent - to create.
• Lorraine (1997) Invention is the process
  through which something is produced or
  constructed by original thought.
• Braun (1998) An invention is a novel
  technological idea that need never reach
  production or the market.
• Bell (2001) Invention is science-driven, and
  today ultimately derives from the codification of
  theoretical knowledge, and from the the unfolding
  logic of technology, such as miniaturization,
  greater speeds, use of and adaptation to new
  materials etc.

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Type of INVENTION

• Concrete product.
• The product could be observed.
• Commersialised.
• e.g. TV, biodegradable plastic bag etc.
• Abstract product.
• Social invention.
• The products include formula, method, strategy,
  tactic etc.
• e.g. Hypermarket, OMO, TnG,

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Kre8tvtea , Invention Innovation
Risks Unknown Territory
Richard Fobes (1999), The Creative Problem Solver