Opera Mini UIO

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Opera Mini UIO

• Rizwan B. Ahmed
• Irit Kristoffersen
• Tor Anders Dybing
• Tor Grønsund

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Outline

• Introduction
• Methods
• Analysis
• Recommendations
• Conclusion Further work
• Questions Answers

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Introduction
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Problem description

• Focusing on the role Opera Mini may have shaping
  the Internet experience in developing countries
• Evaluating the current solution using different
  evaluation techniques
• Presenting proposals for improvements of the
  current solution (partly based on the evaluation)

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Pakistan

• 6th largest population in the world (165 million)
• 50 million use mobile phone
• 10.5 million use Internet
• Use of mobile has increased 16566 up from 2000
  to 2006
• Approximately 100 mill mobile users in 2012

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Society and culture in Pakistan

• Noise and sound disturbance
• Social effects and technological changes
• Misuse of mobile communication
• Limited coverage
• Congested networks
• Familiarity and technical background
• Price (1, 54 NOK / 0, 20 EUR -/MB)

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Methodology
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User understanding

• Available technology and infrastructure
• Usability testing, interviews, focus groups and
  surveys
• Contextual environment
• Different cultures

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Personas

• Alan Cooper introduced a new design tool in 1999.
  The method uses fictional persons which are
  described extensively.
• The Personas are a relatively new but powerful
  tool in the design world.
• It is especially used in the interface and web
  design for the recent years.

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Scenarios

• Describes human activities or tasks in a story
  that allows exploration and discussion of
  contexts, needs and requirements
• Telling stories are a natural way for people to
  explain what they are doing or how to achieve
  something

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Heuristic Evaluation

• A usability evaluation method for interfaces
• A small set of evaluators
• Judge its compliance with recognized usability
  principles (the heuristics)

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Usability testing

• Means for measuring the use of human-made objects
• Web-page, computer interface, device
• Observe people using objects in a realistic
  situation
• Make improvements based on feedback

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Analysis
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Abid Chaudry

• Kiosk owner, suburb of Islamabad
• 25-years-old
• Married, 2 children
• Elementary school
• Comfortable using a mobile, and he is familiar
  with use
• of Mobile Internet
• Uses Mobile Internet occasionally for private
  purposes
• Has no PC
• "Have you heard the latest song form Bollywood?
• Abid spends most of his time at work ordering
  new products from suppliers, filling up products
  on the shelves, and serving customers. Abid is a
  big fan of Bollywood films and music. When there
  is little to do at work, he likes to surf on the
  mobile Internet, loading down music, sending
  music files and MMS to his friends and family.
• Key Attributes
• Hard working guy
• Interested in films and music from Bollywood
• Service minded
• Social, likes to meet and work people

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Scenario
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Heuristic evaluation

• Four evaluators
• Jakob Nilsens 10 recommended heuristics
• Pages visited
• www.vg.no
• www.gmail.com
• Rating 1 - 4

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Examples usability problem

• Feedback with some of the functionality in menus.
  For example when you add a bookmark you dont get
  feedback that this was successful.
• Error messages dont speak user language
• The shortcut menu is difficult to find
• Short navigation (e.g. www.vg.no)
• Rating 2 - 3

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Usability test in Pakistan

• Evaluator was 24 year old pakistani male
• Advanced computer knowledge
• www.gmail.com
• Error messages, menu, symbolic manipulation

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Examples of improvements

• Copy/paste function
• Help menu
• Shortcut menu
• Exit-button

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Conclusion discussion
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Conclusion

• Challenges and opportunities
• Infrastructure, growth in users, cultural issues
• Improve the user experience

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Further work

• Adress the market of younger people
• Eager to try new technology
• Communcation between opposite gender
• Social networks and web communities

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Q A