eCRM - a Trending Paradigm in the Era of Customer Relationship Management

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Ecrm Electronic Customer relationship
management

• A Trending Paradigm in the Era of Customer
  Relationship Management
• By SPEC INDIA

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Introduction to ecrm

• Bottom line of eCRM is to enhance customer
  relationships and not just substitute for
  important relationships
• A vital ingredient in any B2B or B2C organization
• The key to increased productivity, enhanced
  profitability and maximized ROI
• A significant survival requirement rather than a
  medium to spice up competition

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Introduction to ecrm (contd.)

• Possesses distinctive features to maintain
  customer business interactions
• Internal processes spanning various domains
• Unlike traditional methods, modern business runs
  now by virtual marketing like blogs, Twitter,
  emails, IMs and many more
• Focuses on execution with a single set of data
  and business rules

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Key objectives of ecrm

• Enhanced Customer Reliability
• Facilitates easy communication between the
  organization and its customers
• Independent of the means of communication

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Key objectives of ecrm (contd.)

• Efficient Marketing Strategies
• Organizations can create better, organized and
  planned marketing strategies
• Can attract relevant customer range based on the
  product likings
• Superior Quality Customer Service and Support
• Creates a unified customer database
• Eliminates the large time gaps that can be
  created owing to lack of customer information
• Serves customer requirements at its best

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Key objectives of ecrm (contd.)

• Increased Efficiency with controlled Total Cost
  of Ownership
• Data Mining brings forward varied teams together
  to share information
• Leads to a reduction in the total cost factor

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Different ecrm categories
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Different ecrm categories (contd.)

• Operational CRM
• Links with the most generally used front end and
  customer service
• Handles the entire online user experience
• Presents different contact channels available
• Analytical CRM
• Based on analysis of sales and marketing data
• Techniques like Data Mining, web analysis and
  data optimization

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Different ecrm categories (contd.)

• Sales Force Automation
• Manages sales cycles for sales staff and collects
  customer base data
• Lead management, analytical and detailed
  reporting and more
• Collaborative CRM
• An amalgamation of customer data from different
  sections
• Centralized decision making

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SPEC INDIAs Renaissance ecrm solution

• This CRM / SFA solution encompasses the
  enterprise workflow for a diversity of audiences
  like sales teams, service and maintenance teams,
  dealers and distribution channels
• Inclusive of dealers, it also possesses 3rd party
  legacy system integration
• Aims to change the companys ROI equation and
  achieve voluminous savings in administration of
  the sales teams
• Majorly contributive in enabling companies
  achieve ROI in just 4 months, for which proven
  statistics are available

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Thank you
To know more about Renaissance Enterprise CRM
Solution Visit the link below and schedule a FREE
DEMO www.ecrmsolutions.co