April 2004

1
All About the Mobile Business

• April 2004

2
AGENDA

• Company overview
• History
• Business Areas
• Products
• GVM Advantages
• GVM is Global
• Success factors of GVM
• GVM in Korea Israel
• GVM Roadmap Quick View on GNEX
• GVM-enabled Handsets
• Summary

3
Company Overview

• Founded in November 1999
• A mobile multimedia solution provider
• 80 employees (over 70 Engineers)
• Highly qualified and experienced engineers
• Strong networks with operators, vendors, CPs
• Strategic investment from SK Telecom
• To accelerate Overseas Marketing, SinJi Soft
  Co.,Ltd. appoints KleinPost Co.,Ltd. as an
  Overseas Marketing Representative.
• SinJi Soft Co.,Ltd. will take care of technical
  matters and KleinPost Co., Ltd. will take care of
  commercial matters, and will act as marketing
  agency of SinJi Soft Co., Ltd., and secure all
  export procedures, post management etc.

4
History
5
Business Areas
Mobile Multimedia Solutions
6
Products Services
GVM-Functions
GVM (General Virtual Machine) is a comprehensive
mobile application downloader, player, and
platform for mobile applications

• Application Download, Play, Platform
• -Game, Karaoke
• -E-Book, Cartoons, Adult
• -Stock trading, banking
• Agent Application Services
• -Screen savers (idle screen animation)
• -Push services (news, education)
• Multimedia Delivery
• -Ring-tone download
• -Album (music Photo) download
• Market-proven with CDMA GSM Network
• SKT(Koreas 1 Operator)
• Orange Israel(Israels 2 Operator)

7
Products Services
GVM-Components

• SDK S/W Development Kit
• GVM Servers GVM service servers
• GVM Player Handsets embedded application player

• SDK
• -Application development tool for content
  developers
• -Develops, debugs, compiles, and emulates
  developed applications
• GVM Servers
• -Server solution package installed in service
  providers
• -Uploads to downloads from servers
• GVM Player
• -Application player that is embedded onto
  handset devices
• -Receives downloaded applications and play them
  on your phone

GVM Application Download
GVM Application Upload
Player
Servers
SDK
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Products Services
GVM-SDK

• Programming Tools
• -Portable Mobile Edition of ANSI C
• -Compiler
• -Debugger
• Break point setting
• Source level tracing
• Symbol watch
• Media Tools
• -Image Master
• -Audio Master
• Emulator
• -Display developed content results onto PC
• Display 4GRAY, 256 Color, True Color
• Sound Buzzer, MA1, MA2, MIDI, MA3, CMX

The GVM SDK is a comprehensive tool that can
reduce development time, bringing more money to
you
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Products Services
GVM-Servers
GVM Server Solution is based on Needs Wants
of service providers, reducing cost redundancy.

• Basic Servers
• -Gateway server
• -Provisioning server
• -Downloading server
• -Uploading server(Certification)
• Security Billing managementbottlenecks are
  resolved via services
• 4 server s/w are usually installed in one
  physical server of operators network

GVM provides flexible Billing and Provisioning
System to accommodate Operators
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Products Services
GVM-Player
GVM can play multiple roles to accommodate Local
Markets needs

• Flexibility to diverse devices with
• -Low power consumption
• -Minimum memory need for 64k color LCD phone
• RAM 224K
• Flash ROM (Code domain) 75K
• Flash ROM (Data domain) 129.2K for an application
• OS- Network-Independence
• -Black-Box model
• Porting possible in any devices (12 months)
• -OS Symbian, REX, Nucleous,
• -Protocol GSM/GPRS, CDMA, PDC, PHS,
• Multi-Configuration Enabled
• -As a platform GVM alone or with JAVA
• -As a application On top of Middleware
  Platform(BREW,
• WITOP)

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Products Services
GTC
GTC(GVM/GNEX Technical Center) for Operators and
developers

• Working with downloading servers and WAP server
• Testing application download
• Application management statistic information
• Manageable via Web Browser

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Products Services
Embedded Games
Embedded Games
Technologies

• Have Basic Phone S/W Technologies
• Applicable for all LCD memory sizes
• Able to design stand-alone games without
• affecting handsets basic functions
• Supports Music LSI such as MA1, MA2 and MIDI on
  top
• of basic Buzzer Sound
• Arcade, Shooting, Sports, action, and etc are
  available
• 40 games are available in Sinjisoft inside
• 60 games are available in partner CPs
• Good relationships with 600 CPs(50,000
  applications)
• Provided to Samsung, SKTT, LGE, and Sanyo

Portfolios
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Products Services
MMI S/W Services
MMI Software

• S/W related to Man-Machine Interfaces
• Have Basic Phone S/W Technologies
• We provide MMI S/W as below
• -GUI Components
• -MMI Core Libraries
• -MMI Applications
• -Automated MMI development tool
• (under development)
• Diverse MMI porting experiences with
• Samsung, LG, SKTT, PantecCuritel

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GVM Advantages
Market Reference
TECHNICAL
Lighter Faster

• 3 times lighter(Code Size) and faster than
  existing Java-based
• 2G/2.5G-Enabled data services
• Optimized SDK for mobile multimedia application
  development
• Expert in tech. problem solving(3 yrs commercial
  service experiences)
• High portability Any network ? CDMA(Korea)
  GSM(Israel)
• High phone availability 4 out of worldwide top
  5 phone manufacturers

MARKETING
Low Risk High Returns

• 50,000 tested application available ? Fast
  Massive Market Penetration
• Easy SDK(Only 1 Week for training) ? Explosive
  CP/Content Rollout
• Market-proven solution in GVM(Orange, Israel)
  CDMA(SK Tel, Korea)
• Quick Easy Porting ? Explosive Handset Rollout
  
• Low Investment needed ? Guaranteed Return
  Create 17 of SK Tels
• mobile internet data service revenues
• Highly customizable environments ? Flexible
  Service Specifications

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GVM is Global!
2 CDMA / 6 GSM Networks
ATT USAGSM
China Mobile GSM
Akkord Russia CDMA
SK Telecom Korea CDMA
Telcel Mexico GSM
ORANGE Israel GSM
Telefonica/Auna GSM
Orange Thailand GSM/GPRS
-Under Services via GVM -On the stage of Test
Bed -Under Discussion
16
Success factors of GVM
Operators / Service Providers

• ARPU generators(Creating a bigger pie) ?
  Promotion of data communication
• Quick service launch ? 50,000 contents high-end
  phones are ready to be supplied
• Best fit for killer application enhancer ? Games,
  ring tones, and wallpapers
• High adaptability to local markets ? Successful
  services in GSM / GPRS / CDMA network

Manufacturers

• Differentiation factor ? Value improvement with
  multimedia application player
• Easy portability ? short time to implement GVM on
  phones
• Light to be implemented in diverse OSs ? Small
  code size
• High compatibility with diverse OSs ? JAVA, BREW,
  Symbian, OSs for Smartphone/PDA

Contents developers

• Easy to learn use software development tools ?
  Mobile C(C language syntax / 1 week)
• Revenue generator ? Short time to develop a new
  mobile application(Avg. 45 days)
• Killer application extractor ? Fast response to
  customers demands

Mobile Phone Users

• Improved attraction to mobile data services ?
  Diversity of serviced mobile contents
• High customer satisfaction degree ? Advanced
  quality of mobile applications

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GVM in Korea
Profile Facts

• SK Telecom(CDMA, 1 Korea Wireless Telco) adopted
  GVM in NATE (formerly n.Top)
• Service started from Oct. 2000 (3 years) under
  n.Top GVM service
• NATE is a portal site mixed with GVM and Other
  services (JAVA )
• GVM Game downloading surpassed ring
  tone/screensaver services(Sep 02)
• Over 90 of Nates revenues coming from
  application download are generated through
• GVM- based downloading services(Jan 03)
• GVM generates over 17 SKTs Monthly Wireless
  Internet Revenues(Dec. 03)
• GVM application download 9 MIL times/month 117
  MIL times accumulatively(Dec. 03)

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GVM in Korea
Effect on CPs

• 600 application providers(CP) are developing GVM
  applications
• 560 different types and totally 50,000
  applications are being serviced
• Up to 100,000 market serviced/tested GVM
  applications are available
• Low risk and tremendous revenues were realized
• More CPs are entering the market, increasing
  quantity quality

19
GVM in Korea
SKT Color Handset Users (millions)
GVM Handset Users (millions)
SK Telecom 2003
Effect on Vendors

• Shortens phones life cycle by introducing
  multimedia capability of handset
• Increases demands for better handsets after
  servicing High GVM usage
• Shortens handset rollout period by quick easy
  porting process of GVM
• Promotes high-end handset sales by jump start of
  wireless data service

Effect on Operators

• Gives operators chances to increase market share
  by advanced services
• Gives operators a bigger market to take up(ARPU
  increase)

20
GVM in Korea
GVM delivered excellent results in Service!
Download Figures via GVM
Nate Download Services of SK Telecom
21
GVM in Korea
GVM delivered excellent results in Service!
Wireless internet ARPU
Download time by NATE
22
GVM in Korea
Diversity of GVM Applications
23
GVM in Israel
Profile

• Orange Israel(GSM) launched GVM services in Jun.
  2002
• CP BASE
• -Applications developed by Orange Israel
• -Korean CPs supplied applications
• Agent function added to Israeli GVM
• -GVM applications can be played in handset idle
  mode
• -Screensavers, Stock quotes, Horoscopes can be
  serviced
• Promotional Game tournaments were held to
  increase active usage rate
• URL http//www.orange.co.il/obox

24
GVM in Israel Operators Vendors
Facts 10 Market Penetration within the 1st yr

• Oranges market ranking promoted to 2nd from 3rd
  after GVM services
• -Market Share Increase 27(2002) ? 29(2003)
  
• Samsung beaten Nokia, promoting No. 1 vendor in
  Israel with GVM
• -Co-marketing efforts by Orange and Samsung
  focusing GVMs
• mobile application downloading services
• -Most had JAVA phones but only a few could
  access to GVM(Jun. 02)
• 2 GSM models servicing and 4 GPRS models under
  development

25
GVM in Israel Download Services
Facts

• Flexibility of GVM to any local markets enabled
  users to use GVM together with existing
  technology environments
• GVM Download 300,000 times/month 3.6 mil times
  accumulatively (Oct.03)
• -Ring tones Games are killer applications
• -Data Revenue accounting for 7 of total
  Wireless Internet Revenue
• Monthly usage activity 300
• -100 of Obox users has been downloading 3
  applications/month

26
Quick View on GNEX

• GNEX,a next version of GVM, is a 3G multimedia
  player
• Major features
• -All of GVMs functions were included
• -New Functions for 3G Market were strengthened
• -Downloadable Solution, New 32bit Core Upgrade
• -3D media Solution Agent Mode Standardized
• -Increase in maximum application size(128KB ?
  500KB)
• API Upgrade
• -Reinforcement of Image Library
• -VOD, Camera API, Serial Communication API for
  external devices(GPS)
• -H/W Accelerator API
• Comprehensive Toolkit
• -Various 3D Toolkits (3D Toolkit, Violet G3D
  Toolkit, M3D Toolkit)
• -Design Master Toolkit

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The future of GVM
?
GVM

• On top of with BREW
• With JAVA
• With Symbian OS
• With PDA OS
• With SMART phone OS

Relationship with OS
Porting/ Downloading
Platform itself

• Download Play
• Naïve 3D APIs

• Enhanced 3D engine
• DRM solution
• Security solution

Functions
Integration

• PDA / Pocket PC
• SMART phones
• MP3 players

Multimedia devices
Mobile Phones
Porting
Solution implement types
RD
Porting procedures
Downloadable for BREW/WIPI
NOW
Future
28
Marketing Partnerships
Partners
Partnership Benefits

• Advanced mobile data services
• Help for contents aggregation
• Aid for phone obtain
• Mobile service set-up

Network operator/ Service provider
Mobile data service
MCP/ Contents publisher
Channel Partners

• Cooperation for GVM services
• Help for contents aggregation

Huge available contents
Phone manufacturer

• Co-marketing for business opportunities
• Tech help for GVM porting

GVM player
Multimedia device manufacturer

• Cooperation to improve product values
• Business model consulting
• Tech help for GVM porting

GVM porting
Contents develop with SDK

• Help contents development
• publishing process
• Engineering training
• Co-marketing for contents

Contents Developer
Integration
Solution provider

• Help for new business development
• Tech help for Integration

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GVM-enabled Handsets
CDMA
GSM / GPRS
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SUMMARY
A market-proven solution that will promote your
ARPU Immediately
GVM is

• Specialized for mobile applications
• Technically proven in both GSM CDMA markets
• Accelerates data services performance of service
  providers
• Perfect at massive multimedia entertainment
  application services
• Increases sales for high-end handsets
• Promotes download services in 2G, 2.5G beyond
• Easy localization globalization(High
  interoperability)
• Fast to be launched and easy to be spread(50,000
  Contents ready)
• Generates huge revenues for all players, giving
  win-win business
• Guarantees high customer satisfaction level