Title: Job opportunities in the retail flower shop
1Job opportunities in the retail flower shop
- Present in nearly all towns of any size
throughout the United States.
2 Working with in the retail florist industry
enables people to
- work with flowers as well as the emotions that
they represent.
3Flowers add a feeling of warmth and welcome to
any room.
4Most are individually owned or family operated
employing fewer than ten people.
5Each flower shop has six distinct roles and
responsibilities
Owner Manager Sales Design- Design
Assistant Delivery Accounting
61. Owner manager
- responsibilities will include hiring, training,
supervising designer, salespersons, and delivery
personnel. - Managers may also plan work schedules, order
supplies and flowers, coordinate sales promotion
and advertising, and supervise or maintain shop
records.
7- Pricing of product and profit control is also a
responsibility of the owner manager. - Owner managers must have a good business
background. - They may also work as a designer and
salesperson. - Some managers may not take care of routine sales
but may be responsible for pricing of weddings,
receptions and large parties.
82. Designer arranges floral and plant material
in an artistic manner.
- Must also have an understanding of basic design
principles with some artistic/ - creative ability.
- Knowledge of flowers, their care and the needed
supplies.
9Designer
10Most shops designate one person as the head
designer.
- That individual is responsible for assigning
specific work to other designers.
11- The head designer will also be responsible for
making sales that involve special work such as
weddings or large parties, order flowers and
supplies. - This is a difficult task, as the designer must
estimate the amount of materials needed. If too
few are ordered the shop will lose sales, if
there are too many flowers on hand they must be
thrown away.
12- Must have a thorough knowledge of flowers, flower
care, plant care, and floral designs. Must be
able to offer customers appropriate suggestions.
13Designers are critical to the retail business.
- The quality of their work will determine
customer satisfaction. Happy customers mean
repeat business.
14Showroom Layout
153. Designers Assistant a person training to
become a designer.
- Work with and observe the construction of a
variety of floral designs. - Usually coordinate the designers orders and keep
all needed materials on hand. - May prepare containers, select and wire flowers,
and construct bows for arrangements.
16- After the arrangement is complete
- the assistant may fill out the card and delivery
tag and prepare the product for delivery.
17As the assistant gains experience they will be
responsible for simple arrangements.
- Difficulty of orders will increase with the
amount of experience.
184. Salesperson must deal in telephone and
direct face to face sales.
19(No Transcript)
20- Effective salespersons have a friendly attitude.
215. Delivery Person
- This service is a convenience to the customer.
It distinguishes full service florists from
mass-market florists such as those in some
grocery or drug stores.
22Duties involved
- packaging orders and loading flowers into the
delivery vehicle.
23Delivery people
- should be able to repair damaged arrangements if
necessary.
24How do you prepare for a job in a retail shop?
25Training for a job in the retail flower shop
- On the job training
- Designer schools and workshops provided by the
state florist association or wholesale florists.
26Necessary skills
- for a career in the floriculture industry include
- artistic ability, business background, and a
love for working with flowers.
27Many designers
- begin their training in high school or post
secondary vocational technical programs. There
are a number of floral design schools throughout
the nation.
28C. Careers Opportunities(copy list)
- Flower Grader
- Horticulturist
- Plant Taxonomist
- Floral Shop Operator
- Plant Geneticist
- Plant Nutritionist
- Plant Pathologist
- Plant Scientist
- Greenhouse Manager
- Plant Breeder
- Pest Control Technician
- Certified Seed Grower
- Agricultural Journalist
- Magazine Writer
- Beekeeper
- Marketing/Advertising Manager
- Purchasing Manager
29D. FFA Opportunities
- Floriculture Career Development Event (CDE)
- Landscape CDE
- Supervised Agriculture Experience (SAE) project
involved with flower shops (such as employment or
observation) and bedding plants (such as planting
flower beds for homes). - Annual Greenbrier FFA Plant Sale
- Decorations for the Annual FFA Banquet
30TEST REVIEW
31Flowers add a feeling of _______ and welcome to
any room.
32Name two FFA opportunities related to floriculture
- Floriculture CDE
- Nursery/Landscape CDE
- SAE at a florist shop
- SAE planting and maintaining bedding plants
33List some necessary skills for a career in the
floriculture industry
- artistic ability, business background, knowledge
of flowers and plants, and a love for working
with flowers.
34What type of Training is needed for a job in the
retail flower shop?
- On the job training
- Designer schools and workshops provided by the
state florist association or wholesale florists.
354. Salesperson must deal in __________and
direct _______ to ________sales.