Template de prsentation Powerpoint

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Development Funding How Europe can support your
project
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WHATS MEDIA PROGRAMME?

• European Commissions programme existing since
  1999
• The aim is to support the audiovisual industry by
  completing national funding
• Up-stream Training, Development, Tv Broadcasting
• Down-stream Distribution, Festival, market and
  financing access
• Budget 2007-2013 755 M

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MEDIA Programme partners

• The European Commission holds the political role
  is responsible for the definition, implementation
  and analysis of the MEDIA Programme
• The Education, Audiovisual and Culture Executive
  Agency EACEA manages the MEDIA Programme on
  behalf and under the control of the European
  Commission
• MEDIA Desk and Antennae act locally as
  information network answer enquiries and explain
  the various funding strands and eligibility
  criteria

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KEY ASPECTS OF THE DEVELOPMENT SUPPORT

• Development Support SUBSIDY
• ! Free money
• ! The only obligation is to provide the Final
  Financial Report with final certified accounts
• - First payment is 70 of the support paid
  automatically after signature of the agreement

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THE AIM OF DEVELOPMENT SUPPORT

• To promote, by providing financial support, the
  development of production projects intended for
  European and international markets presented by
  independent European production companies in the
  following categories drama (min. 50), creative
  documentary (min. 25), animation (min. 24) and
  interactive works

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TYPES OF SUPPORT AMOUNTS

• From 2008
• Interactive Works support 10.000 -60.000
  (100.000 for prototypes of video computer
  games)
• Single project (animation, drama and creative
  documentary) support 10.000 -60.000
• Slate Funding and Slate Funding 2nd stage for a
  slate composed of 3 to 6 projects (animation
  drama and creative documentary) 70.000 -190.000
  

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AVAILABLE BUDGET FOR 2009

• Available budget for Single Projects Slate
  Funding 13M, which is evenly divided between
  the first and the second deadline
• Slate Funding 2nd stage 4 Million evenly
  divided between the first and the second deadline

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WHEN TO APPLY?

• Call 24/2008 25/2008 are currently open
• First phase started 02/09/08 with deadline on
  17/11/08 results during April 2009 (payments in
  May/June)
• Second phase starts 18/11/08 with deadline on
  17/04/09 results during September 2009
• (payments October/November)

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WHICH KIND OF PROJECTS ARE SUPPORTED

•  The counterfeiter  Best 2008 Foreign Oscar
  award supported in 2005
•  The class  2008 Palme dOr supported in 2005
•  Fighter  Scanorama 2008 supported in 2005
•  The Bug Trailer  Scanorama 2008 supported in
  2004
•  Lisbon zero two  supported in 2005

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2008 Facts and Figures

• Single Projects 786 submitted/189 selected
  selection rate 24 for a total of 7.670.678
• Slate Funding 184 submitted/ 56 selected
  selection rate 30,4 for a total of 8.125.486
• Slate Funding 2nd stage 39 submitted/20
  selected selection rate 51,28 for a total of
  3.109.572

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TARGET WHO CAN APPLY?

• SUPPORT ADDRESSED TO INDEPENDENT EUROPEAN
  PRODUCTION COMPANY
• How is this checked?
• Company status
• Certificate of Company Registration
• VAT registration
• European shareholding
• Main activity production
• Registration date registered at least 1 year
  Single Project
• 3 years for Slate Funding

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TARGET WHO CAN APPLY?

• ONLY COMPANIES WITH A MINIMUM OF EXPERIENCE
• What does this mean?
• FOR SP prove the completion of a previous work
  as major producer that has
• been distributed during the period between 1
  January 2006 and the date of
• submission
• FOR SF prove the completion of at least one
  previous work (two if
• DE/ES/FR/IT/UK) as major producer that has/have
  been
• INTERNATIONALLY distributed and produced within 5
  years before the date
• of submission
• FOR SF 2ND STAGE -gt No need because they have
  been already selected
• for Slate Funding

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WHEN AM I CONSIDERED A MAJOR PRODUCER?

• The applicant is the sole production company
• In the case of a co-production with another
  production company, the applicant company is the
  major co-producer in the financing plan or was
  the delegate producer
• The Chief Executive or one of the shareholders of
  the applicant company has a personal credit as
  producer or delegate producer

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BUT IF I DONT HAVE AN EXPERIENCE AS MAJOR
PRODUCER?

• A previous work produced by a company other than
  the applicant company may be accepted, if the
  applicants Chief Executive, one of its
  shareholders or one of its employees of at least
  twelve months standing as a producer, has a
  personal credit in the role of PRODUCER, DELEGATE
  PRODUCER or EXECUTIVE PRODUCER
• ONLY ON-SCREEN CREDITS CAN BE ACCEPTED

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BE CAREFUL ON THE EXPERIENCE REQUIREMENT

• Check length of previous work
• Drama 50
• Documentaries 25, if series 25 per episode
• Animation 24
• Check proof of distribution and its date
• - agreement with distributor for theatrical
  release, broadcaster, sales agent, DVD publishing
  or on-line distribution
• - proof of release/ broadcast (screening
  programme, tv programme) or sales report
• Check proof demonstrating the completed
  production (DVD)

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TARGET WHO CAN APPLY?

• COMPANIES THAT HOLD THE MAJORITY OF THE
• RIGHTS TO THE PROJECT(S)
• A contract duly signed and dated by the author
  (s) covering the
• rights to the artistic material must be provided.
  This must cover
• at least the ownership situation to the concept,
  subject,
• treatment, script or bible ( submitted artistic
  material).
• The following contracts are accepted
• option agreement concerning the transfer of
  rights between the author and the applicant
  company
• a contract transferring the rights from the
  author to the applicant company.

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BE CAREFUL ON THE RIGHTS REQUIREMENT

• An agreement must ALWAYS be provided, the option
  agreement or transfer of rights contract can be
  replaced by
• - a unilateral declaration of the transfer of
  rights to the applicant company where the author
  is the producer, shareholder or employee of the
  company
• - a co-production or co-development agreement
  duly dated and signed by the parties and clearly
  showing that the applicant company holds the
  majority of the rights at the date of the
  application.
• If the project is an ADAPTATION of an existing
  work (novel, biography etc.), the applicant
  company must also prove that it holds the
  majority of the rights relating to the rights of
  adaptation to this work with an option agreement
  or transfer of rights contract.

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AFTER ELIGIBILITY CHECKS

• Eligible
• your application is sent to 2 experts for the
  award criteria assessment
• Ineligible
• a pre-information e-mail is sent, you are
  excluded from the selection procedure

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HOW TO BE SELECTED FOR SINGLE PROJECT SUPPORT?

• YOU NEED GOOD SCORES CONCERNING THE AWARD
  CRITERIA

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QUALITY OF THE DEVELOPMENT STRATEGY

• Information requested
• A description of the foreseen activities during
  the development of the project as well as the
  development schedule until the start of
  production (including  scriptwriting, script
  editing, research work, choice of the director,
  casting, scheduled start of filming)
• Optional supporting document a statement of
  intent of the producer
• Key Aspects
• The Adequacy to the needs of the project
• The Sufficiency of detail
• The Potential of creative team
• Some advises
• Be clear and structure the information
• - By type of action research, scouting, script,
  partners etc.
• - By chronological order what has been done
  before submission month by month until
  production
• Be detailed (include all necessary steps)
• Identify projects needs (each project is unique)
• Be realistic (foresee enough time)
• Show a careful thought

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CONSISTENCY OF THE DEVELOPMENT BUDGET

• Development Budget
• Media Contribution is limited to 50 of the
  development budget (60 if cultural diversity
  enhancement for Single Project)
• Costs must be incurred by the applicant company
  and have to correspond to real costs supported by
  invoices
• Costs must be eligible (related to the
  development of the project and from the date of
  submission except rights that are eligible 12
  months before)
• Evaluation and score are based on
• - how the budget reflects the development
  strategy and the needs of the project
• - the appropriateness of the estimated costs
• Key aspects
• Costs should be proportional, balanced and
  covering the development steps foreseen

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QUALITY OF THE FINANCING STRATEGY

• Information to be provided
• A description of the envisaged strategy to
  finance the production of the submitted project
  including the main options, the initial financial
  elements in place or to be confirmed and explain
  which countries are considered important in terms
  of a possible co-production.
• Letters of interest for co-development/co-producti
  on/pre-sale/distribution and/or respective
  agreements
• Key Aspects
• Adequacy to the estimated production costs
• Awareness of the potential partners and
  territories
• Sufficiency and realism of detail
• Co-financing capacity of the company
• Some advises
• Structure the information and show awareness of
  possible sources
• - By phases development and production
• By sources regional, national, European,
  international
• By type public/private, pitching forums,
  co-producers, broadcasters
• Be concrete avoid vague/unspecific/generic
  sentences
• Be realistic, reasonable, consistent in terms of
  feasability, according to your experience
• Quality relevance of mentioned partners is
  assessed
• Foresee different options /alternatives

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QUALITY OF THE DISTRIBUTION STRATEGY

• Information to be provided
• A description of the planned distribution
  strategy at national and European level, the
  marketing potential (national and international)
  and the envisaged target audience. An explanation
  concerning countries considered important for the
  distribution of the project and detail if first
  distribution agreements have been already signed
• Letters of interest for co-development/co-producti
  on/pre-sale/distribution and/or respective
  agreements
• Key Aspects
• Knowledge/awareness of the markets
• European / International vision
• Identified target audience (sufficiency of info)
• Choice of territories (relevance)
• Some advises
• Describe well sufficiently (structure, be
  specific)
• Dont be too nationally oriented
• Show awareness identifying clear markets and
  audience groups
• Demonstrate established contacts with both sales
  and distribution companies or at least relevant
  knowledge

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QUALITY OF THE PROJECT

• Evaluation and score are based on
• - originality, premise and strength of idea
• - quality of the writing, the character
  development and the world of the story
• - creative potential of the project taking into
  consideration the specific approach suggested,
  the creative team and the likelihood to succeed
  due to artistic qualities
• - drama quality of the dramatic potential and
  narrative choices
• - creative doc strength of subject matter,
  purpose and quality of the project focus, quality
  of the visual approach, the research work, the
  expressed point of view
• - animation quality of the visual approach and
  art work

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QUALITY OF THE PROJECT

• Some advises
• Main grounds for rejection
• - A lack of information
• A lack of focus
• A lack of appeal (a too local/specific topic)
• Quality of project is often over estimated
• Quality of translation
• Access to persons and/or locations crucial in
  some projects and should be addressed in the
  application

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OTHER CORRESPONDING AWARD CRITERIA

• Production potential and feasibility of the
  project
• - the experience of the company
• - the estimated production cost
• - the potential of the team members for the
  development of the project
• Potential for European and International
  distribution
• - the transnational appeal
• - the potential to cross-border

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Examples of Bad Strategies

• Generic/unspecific sentences
• We are aiming at international audience
• Thanks to our important experience in producing
  first films, we are convinced that we can use the
  right persons to structure and develop the
  scenario the best way
• The step is to find strong relation with
  distributor
• We would like to establish strong relation with
  UK
• We will dedicate a particular attention to
  international festivals
• Letters of interest following the same model
• We have a good script but it is not included in
  the application
• Our usual way describe it!
• If strategies are not in place yet Too early
  submission
• Lazy/sloppy/Too in a hurry applications with thin
  material

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Success elements

• A complete and accurate file
• A project whose quality and potential you really
  believe in
• A clear presentation of the strategies
• realism and credibility ambitions in line with
  the companys experience
• specificity think specifically to the needs of
  the project, according to its budget, typology
  and stage of art
• exhaustive and concrete information (like
  identify and describe the various stages to reach
  the optimal development of the project)
• European vision but non necessarily a European
  content